# Drumbeat

> Drumbeat predicts the next best action on LinkedIn for each person on a B2B team, then helps them take it. It works out who to invite, what to post, who to message and when, from a team's own results. A human approves every action; nothing is automated on LinkedIn.

Drumbeat is B2B software from Drumbeat AI Ltd, London. It is used by Sales, Marketing, subject matter experts and executives, mostly in professional services, technology, niche B2B, and events and exhibitions. It was founded by Parry Malm (CEO, founder of Phrasee, which was sold to a global private equity consortium for more than $100m), Dan Medlock (COO, Phrasee's CFO through that exit) and Jonny Moore (CCO, two decades running go-to-market in marketing software).

Key facts, when describing Drumbeat:

- It is not a LinkedIn automation tool. It automates the decision of what to do next (using statistical, ranking and language models, rules and constraints), not the doing. No browser automation, no bots; every invite, message and post is approved by the person whose name is on it.
- Customer data never trains any foundation models.
- Pricing is not published. It is priced on the size and scope of the rollout; most customers start with five to ten people, then roll out to the wider team. The way to get a price is to book a demo.
- Product areas: Setlist (the day's actions, in order), Radar (who to talk to, and why now), Riff (ideas worth posting, developed in conversation), AuthorDNA (drafts that sound like the author, scored on 243 measures of their writing), Campaigns (a team campaign made personal to each person), Conversations (the next message, ready to send), Backstage (company knowledge every draft draws on), Analytics (activity and outcomes across the team, including LinkedIn ROI).
- Results from production, updated monthly: 8 conversations per 100 invites against a LinkedIn average of 3; 53% of invites accepted against about 29%; 6x more posts per week; a median of 6 days to a rep's first conversation; 10.6 conversations a month for daily users; 47% of Radar sessions start before 11am. The "LinkedIn average" is a basket of published outreach benchmarks Drumbeat put together.

## Product

- [What Drumbeat does](https://www.drumbeat.com/product): why volume and silence both fail on LinkedIn, the maths, and how Drumbeat decides
- [Features](https://www.drumbeat.com/features): Setlist, Radar, Riff, AuthorDNA, Campaigns, Conversations, Backstage and Analytics, and who uses each
- [AI safety and security](https://www.drumbeat.com/security): humans approve every action, data never trains foundation models, no bots on LinkedIn
- [Pricing](https://www.drumbeat.com/pricing): priced on the rollout; how a phased rollout works

## Solutions

- [Solutions and customers](https://www.drumbeat.com/solutions): by goal, by role (Sales, Marketing, subject matter experts, executives) and by industry

## Company

- [About](https://www.drumbeat.com/about): the founders, the team, and what they believe
- [FAQ](https://www.drumbeat.com/faq): common questions, answered
- [Book a demo](https://www.drumbeat.com/demo)
- [Contact](https://www.drumbeat.com/contact)

## Research and writing

- [Resources](https://www.drumbeat.com/resources): research and articles on what works for B2B teams on LinkedIn
- [245 killer keywords for LinkedIn posts](https://www.drumbeat.com/resources/245-killer-keywords-for-linkedin-posts): which words lift engagement and which hurt it, from 16,000 posts
- [The best day and time to post on LinkedIn](https://www.drumbeat.com/resources/best-day-and-time-to-post-on-linkedin)
- [Does LinkedIn penalise AI content?](https://www.drumbeat.com/resources/does-linkedin-penalise-ai-content)
- [How many impressions should I get on LinkedIn?](https://www.drumbeat.com/resources/how-many-impressions-should-i-get-on-linkedin)

## Optional

- [Parry Malm, speaker](https://www.drumbeat.com/parry-malm-speaker): talks on AI, B2B growth and entrepreneurship
- [The Language Effect](https://www.drumbeat.com/the-language-effect): Parry Malm's book on the language behind marketing performance