Alexander Lewis's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
6x more signature
Number of emoji in call-to-action lines
7x more signature
Number of emoji in the opening hook
7x more Average emoji per line of text
5x more consistent
Percentage of emoji that are neutral/functional
4x more See example from 11 Nov 2024
Whether the opening line contains a hashtag
4x more Percentage of emoji that are positive/celebratory
8x more See example from 11 Nov 2024
Does Less Of...
Patterns you use less often - that's part of your style too!
CTAs phrased as questions vs statements
rarely consistent
Use of 'you/your' in the hook
4x less consistent
Percentage of sentences under 8 words
3x less Total number of paragraphs
1.9x less consistent
Number of visual text blocks
1.8x less Percentage of words that are pronouns
1.6x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 6 times more emoji in your LinkedIn posts than the average user - and you don't just sprinkle them in for flair. In your opening hooks and call-to-action lines, you're packing in 7 times more emoji than most, and an incredible 4 times more of your emoji are neutral or functional, not just decorative. It's like you've rewritten the visual language of LinkedIn without even noticing.
Why does it work? Readers are primed to scan, and you turn every scroll into a visual experience they can't ignore. Your posts signal energy and clarity before they've read a word. Now try briefing this to a ghostwriter: "Hey, make sure you use 5 times the average emoji per line, but make most of them neutral, not playful - and never phrase your CTA as a question." They'd stare at you blankly, because this isn't style guide stuff. It's muscle memory. You couldn't reverse-engineer it if you tried.
You post about once a week, but every post lands with a signature only you could write. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
27 Jun 2023 - 30 Oct 2024
1 posts/week avg
34/71 active weeks
37 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 36% | HIGH | VARIES |
| Whether CTAs include hashtags | 29% of posts | HIGH | VARIES |
| Whether any call-to-action exists | 89% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 1% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 55% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 40% | HIGH | VARIES |
| Balance between positive and negative emoji | 37% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 2.0 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.1 - 1.1 | HIGH | STEADY |
| Emoji count relative to sentence count | 29% | HIGH | STEADY |
| Emoji density in CTA sections | 11 - 31 | HIGH | STEADY |
| Emoji density in the hook section | 11 - 23 | HIGH | STEADY |
| Emoji used to replace words entirely | 7% | HIGH | VARIES |
| Largest group of adjacent emoji | 40% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.8 - 1.6 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.7 - 2.5 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 10% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 63% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 37% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 50% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 13% | HIGH | VARIES |
| Whether the post starts with an emoji | 20% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 1% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.6 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 7% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 7% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 57:1 | HIGH | VARIES |
| Count of negative contractions used | 7% | LOW | VARIES |
| Count of positive contractions used | 10% | LOW | VARIES |
| Number of different contraction types | 17% | LOW | VARIES |
| Percentage of words that are contractions | 28% | LOW | VARIES |
| Total number of contractions | 17% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 14% | LOW | VARIES |
| Variety of different contractions used | 13% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 14% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 180 - 281 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 37 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 16 - 57 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 3 - 34 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 17 - 74 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 25 - 61 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 38% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 11 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 52% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 17% | HIGH | VARIES |
| Proportion of hashtags in the opening | 60% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 31% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 15% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 434 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 73% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 5.5 | TYPICAL | STEADY |
| Proportion of hashtags placed at the end | 25% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.0 | TYPICAL | VARIES |
| Whether any hashtags are used | 64% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains emoji | 6% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 194 - 344 | TYPICAL | STEADY |
| Character position where the hook ends | 194 - 344 | TYPICAL | STEADY |
| Hook length relative to total post | 79% | TYPICAL | STEADY |
| Hook lines relative to total lines | 69% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 79% | TYPICAL | STEADY |
| Whether the hook contains a question | 20% of posts | TYPICAL | VARIES |
| Whether the hook starts with a conjunction | 1% | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 16% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 21% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of visual text blocks | 0.9 - 3.3 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 5% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 12% | LOW | VARIES |
| Average characters per line | 111 - 269 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 1.7 | TYPICAL | STEADY |
| Average spacing between blank lines | 70% | TYPICAL | VARIES |
| Average words per line | 18 - 43 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 5 - 41 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 41% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Proportion of blank space | 23% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.4 - 2.2 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 426 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 4% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 1% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 1% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Use of inline enumeration | 1% | TYPICAL | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 24% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.6 | LOW | VARIES |
| Length of longest repeated phrase | 70% | LOW | VARIES |
| Count of words used only once | 26 - 60 | TYPICAL | STEADY |
| Number of unique words used | 30 - 71 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.1 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 29% | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 2% | LOW | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.3 per post | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 31 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 51% of posts | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 0.5 | LOW | VARIES |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Whether the ending includes emoji | 7% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 201 - 470 | TYPICAL | STEADY |
| Closing length relative to total post | 92% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 63% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 23% | TYPICAL | VARIES |
| Whether there's a clear closing section | 76% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.1 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| Consecutive short paragraphs | 0.4 - 2.8 | LOW | STEADY |
| How frequently new paragraphs start | 13 - 61 | LOW | STEADY |
| Total number of paragraphs | 1.0 - 3.2 | LOW | STEADY |
| Variation in length changes between paragraphs | 16% | LOW | VARIES |
| Average sentences per paragraph | 1.2 - 3.0 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 3.0 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 3.2 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.1 - 3.0 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 3% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 2% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 18 - 34 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 15 | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 2.0 - 5.5 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 31 - 67 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 26 | TYPICAL | STEADY |
| Total syllables in the post | 54 - 152 | TYPICAL | STEADY |
| Total word count of the post | 33 - 92 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-27 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 9% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 8-47 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 8-79 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.8 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 91 | LOW | VARIES |
| Average length of quoted passages | 0 - 88 | TYPICAL | VARIES |
| Lines using past tense | 56% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.1 | TYPICAL | STEADY |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post contains quotations | 30% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 40% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 12% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.5 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 25 | TYPICAL | STEADY |
| Average words per sentence | 10 - 25 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 51% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 38% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 15 - 36 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 17 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 97 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 34% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 25 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.4 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 3 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 16 - 38 | TYPICAL | STEADY |
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