About
Most of the market is automating actions. Send this sequence. Write this message. Create this post. And yeah, that layer is commoditising fast.
We’re focused on the harder, more fundamental problem: predicting what each person should do next, and helping them do it well.
Drumbeat was founded by Parry Malm, Dan Medlock and Jonny Moore. Parry founded Phrasee, which used maths and AI to write better marketing language for some of the world’s biggest brands, and sold it to a global private equity consortium for more than $100m. Dan was its CFO through the exit. Jonny spent two decades running go-to-market in marketing software. Now we’re pointing all of it at a new problem: what your team should do next on LinkedIn.
Everyone can generate more activity now. The hard part is knowing what is worth doing. Drumbeat works that out for each person on your team, every day, and then helps them do it well.
We’re starting with LinkedIn. It’s where B2B relationships begin, and nobody had done the maths on it properly.
The idea is much bigger. Every commercial team makes thousands of small decisions a week about what to do next. Most of them can be predicted, and made better. LinkedIn is the first.
CEO and co-founder
Moved to the UK from Canada in 2006. In 2015 he founded Phrasee, which used maths and AI to write better marketing language for some of the world’s biggest brands, and led it to a more than $100m exit to a global private equity consortium. He wrote The Language Effect along the way. Then he retired. Two years later he was bored, and found a new problem worth solving. Welcome to his Drumbeat era.
COO and co-founder
CFO at Phrasee from 2020 through its exit. Before that, finance at Streetbees, BT and KPMG. Makes sure every number Drumbeat puts in front of you holds up.
All-time Neutral Milk Hotel On repeat Wilt
CCO and co-founder
Ran go-to-market at Adestra, later Upland, for the best part of two decades. Knows which tools earn a place in a team’s day, and which are abandoned by week three. Also the drummer, which is where the name came from.
All-time Led Zeppelin On repeat Volbeat
Developer
Phrasee’s first engineer, building production AI in 2015, and there for nearly a decade, through the exit. Knows exactly where AI earns its keep, and where a human has to take over.
All-time Kumar Sanu On repeat Mohit Chauhan
Head of Customer Engagement
Twenty-five years on the customer’s side of marketing technology, at Adestra, Upland and his own agency. Makes sure Drumbeat works for your team, not just gets sold to it.
All-time Radiohead On repeat The National
Head of Sales Development
Twenty years in MarTech sales development: six in enterprise at Cheetah Digital, then running it at RevLifter. Builds and coaches SDR teams, and knows what actually earns a conversation with a buyer who is already stretched. Spent eighteen of those years volunteering on Forest School Camps, too.
All-time David Bowie On repeat HotWax
Given an hour to solve a problem, spend 55 minutes understanding it. The answer is usually obvious after that.
The right tool for each job: language models where they help, statistics where it counts, plain rules where rules will do. Not whatever is trendy.
An Iron Man suit, not a Terminator. Drumbeat does the working out; people make the calls.
Drumbeat works out what each person on your team should do next on LinkedIn, and helps them do it.
