Parry on stage, the sales team mopping up the leads behind him. That was the playbook that took Phrasee from a 2015 idea to a $102m exit in 2022 — and Drumbeat is the 2026 version of it: every team turning its online presence into a standing source of pipeline. Parry was talking about AI before it was cool — on the BBC, and in front of UK Parliament back in 2016. Some of them even listened.

Dan is the one in the room when the deals get done — and the one who makes sure Drumbeat can back up every word of them. He trained at KPMG and BT, ran finance at Streetbees, and was CFO at Phrasee from 2020 straight through the $102m exit. He's seen, up close, what happens when a company's promises outrun what it can actually deliver. At Drumbeat, that doesn't happen on his watch.

Jonny ran go-to-market at Adestra (later Upland) for the better part of two decades — long enough to know which tools earn a place in a team's day, and which get quietly abandoned by week three. He's watched every kind of marketing software get sold and shelved. That's the bar he holds Drumbeat to: it works for real teams in the real world, or it doesn't ship. He also drums — which is, as it happens, where the company got its name.

Rob has spent the better part of twenty-five years on the customer's side of marketing technology — client strategy, partnerships and product marketing across Adestra, Upland, and his own agency, Velo. He's onboarded, advised and rescued more marketing teams than he can count. At Drumbeat he runs customer engagement, which means one thing: making sure the product actually works for you, not just gets sold to you.

Mohit was the first engineer at Phrasee, building production AI systems back in 2015. He stayed nearly a decade, through to the $102m exit. A career spent shipping real AI has taught him precisely where it earns its keep — and where a human has to take over. At Drumbeat, he makes sure the product knows the difference.