We were sent here to
save B2B content
from itself.
In a world overloaded with content, B2B marketing faces an existential crisis.
AI slop has made content cheap, generic, and crappy.
At first, the promise of AI seemed magical. "It will democratise content for all," the overlords assured us.
But what it actually did was speed up the race to the bottom.
The problem with that? Only losers win that race.
Imagine the worst person you know.
Right now, ChatGPT is telling them their LinkedIn post is amazing.
Good luck with that.
The entire world is creating throwaway content, and we can all spot it a mile away. It erodes trust, sheds credibility, and flushes opportunities down the drain.
Enough is enough. It's time for a change.
We built Drumbeat to rid B2B content of AI sludge.
We believe in a world where AI brings out the best in you, rather than turning you into another brick in the wall.
We believe in a world where you have a smart, consistent, compelling message, rather than confused, boring and sloppy.
We believe in a world where your entire team sings in beautiful harmony, rather than a cacophony of individuals screeching in the shower.
We believe in the Drumbeat of your business.
Good news: we're here to fix it.
Co-Founder & CEO
In 2015, Parry founded Phrasee — one of the first AI marketing platforms, back before anyone could even spell "AI". He scaled it globally and sold in 2022. Along the way, he watched brilliant companies sit on thousands of untapped connections — sales teams not posting, execs going off-message, founders too busy to show up. Drumbeat turns that hidden reach into real pipeline. That's why he built it.
Co-Founder & CCO
Jonny spent 18 years at Adestra (later Upland) helping thousands of businesses figure out digital marketing. He's seen what happens when you give people tools they won't use — nothing. At Drumbeat, he makes sure your team actually posts, sounds like themselves, and stays on-message without it feeling like work. Fun fact: Jonny drummed in a death punk band, so "Drumbeat" came naturally.
Co-Founder & COO
Dan is a chartered accountant who was CFO & COO at Phrasee from 2020–2023, driving 3x revenue growth and scaling the operation from startup to global. He knows what it takes to grow fast without losing control. At Drumbeat, he's building the infrastructure that lets your whole team communicate at scale — with full visibility, proper governance, and results you can actually measure. Growth with grip.
