Stuff worth reading.
We analyzed over 2.6 million engagements across 16,000 LinkedIn posts to discover which words boost engagement and which kill it. Data-backed insights on what actually works.
Generic AI content is drowning LinkedIn in 'delve' and 'tapestry.' Here's the science behind AuthorDNA and why authenticity at scale is the only way to win in 2026.
5 Feb 2026Your big launch got 3 likes. Nobody cares about your company news as much as you do. Here's why the 'begging bowl' strategy fails and how ThunderClaps create a wall of sound.
3 Feb 2026The 'LinkedIn Naturals' aren't geniuses. They have systems. Here's how to build your own content factory using the Berry Gordy approach.
29 Jan 2026Your experts are silent while hustle-bros dominate the feed. Here's why your team won't post, and the infrastructure that finally gets them talking.
27 Jan 2026AI slop is flooding the internet with em-dashes and 'delving.' But the real problem isn't the AI—it's the lack of variance. Here's how to use AI without sounding like a robot.
21 Jan 2026The 2018 employee advocacy playbook failed. Copy-paste content, gamified leaderboards, and forced sharing are done. Here's what actually works in 2026.
19 Jan 2026B2B Employee Advocacy: Unlock Hidden Demand & Revenue on LinkedIn
6 Dec 2025See how BY Design scaled their social presence from founder-only to team-wide, turning every consultant into an on-message advocate — with consistent, authentic content orchestrated at scale.
See how Liberty Woodland School orchestrated consistent, authentic messaging across their leadership team — creating a unified voice that amplifies their mission at scale.
