Solutions & customers

Everyone gets their own next best actions. And your whole business starts winning on LinkedIn.

A salesperson, marketer, subject matter expert and executive shouldn’t all get the same to-do list. Drumbeat works out what each person should do next, and what one of them does makes everyone else’s next move better.

I want to…

Setlist: today’s four actions in order, each with its reason. Invite Callum Reid, approve your post, message Megan Osei, follow up with Patrick Dunmore; each is ticked off in turn.

¹ The LinkedIn average is a blend of published outreach benchmarks: how it’s derived. Drumbeat figures pulled from production, September 2026.

By role.

The same system, a different next move for each person on the team.

Sales

Find better people, better moments and better reasons to start a conversation.

Radar tells a rep who is worth an invite today and why. Conversations flags the moment a connection turns commercial and drafts the next message. Setlist puts it all in order, so the day starts with the best thing to do rather than a blank search box.

8 conversations per 100 invites

LinkedIn average¹: 3 2.7×

Jamie Collins, in sales, checking his phone between meetings.

Marketing

See what the team is doing, what buyers are responding to and how LinkedIn contributes commercially.

Campaigns turns a priority into coordinated activity across the team: set the theme, the source material and the key message, and Riff makes it personal to each person who takes part. Analytics shows activity and outcomes across every personal account, not fragments. Backstage holds the company knowledge every post and message draws on.

1.9× more likely to start a conversation when a prospect has engaged with your team’s content

Measured from post to conversation

Aurélie Trudeau, marketing director, reading her laptop in a meeting room.

Subject matter experts

Turn expertise into useful content without turning LinkedIn into another job.

Riff finds the thing worth saying and develops it before a word is drafted. AuthorDNA makes sure the draft sounds like you, because it is built from how you actually write. Setlist asks for one thing at a time, so posting is a ten-minute job rather than an afternoon lost.

3.5× the engagement, from people who used to post once every six weeks

6× the posts

Sophie Chen, a subject matter expert, at her laptop by a window.

Executives

Build visibility and relationships without spending hours working out what to post or who to engage with.

Riff gives you a point of view worth publishing, in your voice. Radar tells you which of the people engaging with it are worth knowing. Setlist keeps the whole thing to a few minutes a day, and the follow-up lands with your team rather than in your inbox.

+50% more likely to accept a colleague’s invite after engaging with your post

Your post, their pipeline 1.9× the conversations

Axel Malm, a chief executive, checking his phone as he leaves a meeting.

¹ The LinkedIn average is a blend of published outreach benchmarks: how it’s derived. Drumbeat figures pulled from production, September 2026.

By industry.

Drumbeat is at its most useful where expertise and relationships drive the sale.

Professional services

Buyers hire the person before the firm. A partner’s profile is the pitch.

It gets the experts publishing, and turns their audience into warm introductions for whoever sells.

Partners and consultants post without it eating billable hours.
Every post’s engagement becomes a warm route for business development.
Long relationships tracked: who is engaging now, and who has gone quiet.

Dr Jan EibenManaging Partner, Hampleton Partners

Maya Patel, a partner at a consultancy, reading her phone at a meeting table.

Technology & infrastructure

A six to twelve month cycle and a buying committee, not a buyer. The deal goes to the vendor the whole committee already recognises.

It keeps the whole team visible to the whole committee, month after month, without anyone having to remember.

Map and warm the buying committee, not just the champion.
Engineers and product people post the credible material; sales gets the signals.
Short-term wins and long-term familiarity worked at the same time.

Tom Aldridge, a sales director, reading a tablet in a data centre aisle.

Niche B2B

When there are a few hundred possible buyers in the world, you can’t afford to waste one. Relevance beats volume.

It finds the buyers and the people who influence them, however small or unusual the market, and ranks the few actions that matter.

Work a small market carefully: right person, right moment, no burnt contacts.
Your expertise is the differentiator, so your experts are the marketing.
The whole market’s attention in one place.

Ruth Kaplan, managing director of a specialist manufacturer, inspecting a machined part on the factory floor.

Events & exhibitions

An event is three months of LinkedIn. The run-up, the day, the follow-up. Exhibitors, sponsors, speakers and attendees are all on it.

It turns attendee and sponsor lists into timed actions, and selling stands and filling the room help each other.

Before: connect with the people who’ll be in the room, with a reason.
During: content from the floor that gets seen.
After: follow up while the badge is still warm, not three weeks later.

Leo Fernandes, at an exhibition organiser, checking his phone in the hall before the show.

What one person does changes what everyone else knows.

Marketing activity creates warmer opportunities for Sales. Sales outcomes tell experts and Marketing what buyers actually respond to. Executives and experts build the audience the commercial team benefits from later.

Sales connect

Drumbeat learns who accepts, and who replies.
Buyers engage

Drumbeat sees what they spend time on.
Experts publish

Useful engagement appears around the people who matter.
Sales get warmer routes

Better conversations start, because there is a reason to talk.
Outcomes feed back

The next recommendation for everyone is a little better.