Create powerful content. Connect with high intent leads. Convert them into customers.
Drumbeat is how teams turn LinkedIn into a closed-loop GTM engine. Your team posts in their own voices. Radar finds the buyers who react. Your reps open the conversations that convert — with humans in the loop, every step.
25–40% response rates. Fewer reachouts. No spam. No bans.
Trusted by sales and content teams at
Three things that finally work together.
Finding leads on LinkedIn has always been scrape, spray, and pray. Posting is an afterthought, except for the few keeners doing it on their own time. Content platforms stop at impressions. Prospecting platforms can't create the signals they listen for.
Introducing Drumbeat. Your content creates the signal. Radar finds the lead. Your rep closes the deal.
Create
Posts in your team's real voices. Authority your prospects see when they look you up. The signal source for everything downstream.
See Create 02Connect
Radar watches the signals — engagement, replies, fundraises, job changes — scores them against your ICP, and surfaces a daily short-list of leads worth talking to.
See Connect 03Convert
Drumbeat drafts the opener tuned to the signal — in your voice. When they reply, Drumbeat copilots the conversation with you, message by message. You stay in the driver's seat.
See ConvertContent and prospecting are the same product. Drumbeat is the only platform that proves it.
Be the signal everyone responds to.
Your prospects are deciding whether to take your call long before you make it. They're checking your team's LinkedIn. Reading what you post. Forming an opinion. When your team is silent, you're not just missing impressions — you're losing the qualifying conversation before it starts.
Drumbeat writes the posts — real content, in each person's voice, on your message — and your team just reviews and ships. Every post you publish becomes a signal Radar can listen for.
Like them, not like AI.
AI content sounds like it was written by a microwave. Clichés, filler, absolute slop. AuthorDNA combines stylometrics with advanced AI to capture how each person on your team actually writes — their rhythm, their vocabulary, their quirks — and applies it to every post.
The result: content your team will actually publish, that doesn't get flagged by readers or by LinkedIn's AI detector.
Thunderclaps
When you want the whole team to move together — a launch, an event, a counter-punch — Thunderclaps orchestrate the takeover. Same message, each in their own voice, on the same day.
How Thunderclaps work →Analytics that count
We don't weight content by likes. We weight it by which posts actually surfaced leads that closed. The content engine learns what your ICP responds to.
See the loop attribution →Guardrails, not gatekeeping
Every post is reviewed before it goes out. Your messaging stays on. Your brand stays intact. Your team stays in control of what goes under their name.
Approvals & controls →
We analysed 16,000 LinkedIn posts and 2.6 million engagements to figure out what actually works — the research that now powers every post Drumbeat drafts. The Times covered it.
Read the researchRadar finds the leads worth talking to.
Every day, the people you want to talk to are leaving signals everywhere. They engage with your team's posts. They reply to competitors'. They launch new products. They start hiring. They change jobs. They post their own takes. Almost none of it gets surfaced to the rep who could act on it.
Radar watches all of it. Scores every prospect against your ICP. Then surfaces a short daily list of leads statistically likely to respond.
Signals from everywhere
Engagement on your team's posts. Replies on competitors' posts. Product launches. New hires. Job changes. Press mentions. Hashtag activity. We weight them all and combine them so you don't have to.
ICP scoring that learns
Every prospect is scored against the ICP you define using a machine learning model. Your accepts and dismisses tune the weights nightly. The recommendations sharpen the more you use it.
A daily short list, not a dump
You get a handful of leads per day, not a thousand-row CSV you'll never work. Fewer, better — so your reps actually action them.
Built for teams
Different reps cover different territories. Some leads are accounts you've already named. Some are open discovery. Radar handles both, and rolls signals up to the account level so you can see when three people from one company engage.
Most LinkedIn tools maximise volume. We minimise it. Fewer connection requests. Fewer messages. Fewer flags. More conversations that actually go somewhere.
Conversations, not cold outreach.
Once your connection is requested, what you say next is the entire ballgame. Bots can't get it right. Templates make you sound like everyone else. Drumbeat drafts an opener tuned to the exact signal that surfaced them — in your voice. You approve. When they reply, Drumbeat keeps copiloting, draft by draft, while you stay in the driver's seat.
The Opener
Every first message is built around the actual signal — the post they engaged with, the product they just launched, the role they just moved into. Not a "hey {{firstName}}, I noticed…" fill-in-the-blanks template. A real opener that proves you were paying attention, written the way you would write it.
You approve every message
No autopilot. You see the draft, you can edit it, you send it. The same is true for the connection request that came before. Drumbeat surfaces — you decide.
AuthorDNA carries through
The same voice model that writes your posts writes your openers. Prospects who saw your content recognise the voice when the message lands. Continuity matters.
Drumbeat copilots, you sell
Once they reply, you're the one talking — Drumbeat keeps copiloting alongside, suggesting follow-ups and meeting asks, but the words going out are yours. Hands-off, pure-AI outreach gets sniffed out in one exchange. We give your sellers more leverage, not a replacement.
A note on the messaging engine: our language model for openers was designed by the same team that built Phrasee (now Jacquard) — the brand language platform used by some of the world's largest enterprises. We know language at scale.
Half-loops are easy. The loop is the money.
We're not claiming to be better at any single thing — plenty of tools post content, plenty of tools surface leads. What none of them do is run both, in the same place, learning from each other. That's what makes Drumbeat hard to substitute. Not better. Different shape.
Outbound automation platforms
They optimise for cold volume. The economics push you toward more, lower-quality reachouts — and account flags. We optimise for warm intent, which is why reply rates land an order of magnitude higher on a fraction of the volume.
Vibe-coded GTM systems
Anyone promising 100 meetings a week will deliver you 100 of the worst meetings you can imagine. They're focused on the wrong thing. We focus on conversations that actually go somewhere — fewer, but the ones your closers want on the calendar.
DIY (Clay + HeyReach + Claude + …)
The duct-tape stack works until it doesn't. Four tools, three contracts, prompt files in someone's Notion, and nothing is learning from the outcomes. Drumbeat is one workflow that gets sharper the more it runs.
Employee advocacy
Pure advocacy tools sell to comms. They give everyone the same post to share, can't show commercial impact, and have no path to a sales user. Drumbeat works for both sides — and the loop ties them together.
Real teams. Real pipeline.
"Drumbeat is a powerful way for us to drive new business with thousands of impressions on content showcasing our latest product development."Campbell Waddell, PhD
CEO, Trackwalk
"Drumbeat posts typically get 50% more impressions than my previous social posts. I'm getting reach from the 80% of LinkedIn contacts I don't currently do business with."Ben Yates
BY Design
Questions we get a lot.
Two things. First, we close the loop — Drumbeat creates the content that produces the signals it then listens for. Other tools sit on one side of that line. Second, we believe human-in-the-loop is the only way this works long-term. We don't pretend an AI bot can hold a conversation. We surface, we draft, you approve, and once a prospect replies, it's all you. That's why our response rates land at 25–40% instead of the industry's ~2%.
Most automation tools get accounts restricted because they maximise volume — they assume more reachouts is always better. We do the opposite. Radar surfaces a small handful of high-intent leads per day, statistically likely to respond. Fewer connections sent. Fewer messages. Lower flag risk. More actual conversations.
No. Drumbeat works for two archetypes. Gatherers are the people creating the content that produces signal — founders, marketers, leaders writing in their own voice. Hunters are the salespeople who turn those signals into pipeline. Some users do both. Some only do one. The product defaults each person to the right surface.
Customers see 25–40% response rates on Drumbeat-initiated conversations, compared to roughly 2% on typical cold LinkedIn outreach. The reason: every prospect Radar surfaces has already done something to indicate intent, and every opener is tuned to that signal. We're not cold messaging strangers.
Radar starts producing signals from day one — engagement on your existing LinkedIn activity, plus public signals like job changes and fundraises against your ICP. Volume picks up as your team starts posting through Drumbeat (more content means more signal). Most customers are reviewing daily prospect lists within the first week.
Yes, and it's actually how a lot of our smaller customers start. Hunters can run Radar against your existing ICP and public signals from day one. You'll get more out of Drumbeat once a few people on the team are posting (more signal surface), but you don't have to start there. We help you get the content side spun up in parallel.
Ready to close the loop?
Create, connect, and convert LinkedIn into your best lead source. Book a 30-minute demo and we'll show you exactly how it fits your team.
