The full LinkedIn GTM loop,
in one product.
Three phases that finally work together: Create the content, Connect to the buyers it surfaces, Convert them into customers. Each step makes the next sharper.
Create
Content your team will actually publish — each person in their own voice, all on your message — that doubles as the credibility surface prospects see when they look you up, and as the signal source that feeds Radar downstream.
Your whole team
(actually posting)
"My competitors' sales teams are all over LinkedIn. My team? I couldn't tell you the last time any of them posted."
Sound familiar? You're not alone. All of your leads are on LinkedIn. But if your sellers are silent… then who are your prospects listening to?
Drumbeat makes it easy as 1… 2… boom for your whole team to get active on LinkedIn.
What it does:
You load Drumbeat with your messaging. Your value props, your differentiators, the stuff your team always forgets to say
Drumbeat generates posts for everyone, tailored to who they are and who they're selling to (your AEs talking to CFOs sound different than your SDRs talking to ops managers)
Different posts for different moments: hot takes, event promos, commentary ripped from the headlines. Not just the beige, recycled template every Tuesday
Each person reviews, tweaks if they want, and posts (or sets it and forgets about it)
The system learns what works and gets better… and better… and better…
And LOADS more.
Connect
Every day your buyers leave signals everywhere — engagement on your posts, replies on competitors' posts, product launches, new hires, job changes, press mentions, hashtag activity. Radar watches all of it and surfaces a daily short-list, scored against your ICP.
One short list. Every day.
Radar surfaces a handful of high-intent leads each day — statistically likely to respond — so your reps act on warm intent instead of working a 1,000-row list.
Most LinkedIn tools maximise reachout volume.
We minimise it.
Likes, comments, reactions, saves on your team's own posts. The warmest signal — your buyer raised a hand on something you wrote.
Engagement on competitors' posts from accounts in your ICP. They're already shopping the category.
Repeat lookers from accounts in your ICP. The classic intent tell, made stronger when correlated with other signals.
A new decision-maker lands at one of your named accounts. First 90-day window — call now or lose the slot.
Job postings that imply budget moving — SDR teams expanding, new RevOps roles, sales leadership rebuilds.
Product launches, new offices, press mentions, podcast appearances — scored by ICP relevance and recency, surfaced to the right rep.
Three or more people from the same account engaging your team in a single window. Account-level intent, not individual.
Threaded against the lead's full LinkedIn footprint so the AE picks up the conversation with full context.
A model that gets sharper every night.
Every prospect Radar finds is scored against the ICP you define — title patterns, account fit, seniority, geo, signal strength. The scoring weights aren't hard-coded. They tune nightly on what you accept and what you dismiss.
Dismiss a competitor and they're deterministically zeroed out for the whole brand. Promote a company to live accounts and future leads from that company auto-pass the open-mode filter. The system learns what your team actually wants.
Territory model
Pinned accounts for named patches. Open-mode for discovery. Reps have either, both, or neither — your call.
Account rollups
When three people from one company engage, Radar surfaces the company. Sales reps think in accounts; the product agrees.
No more competitors as leads
Tell Drumbeat who your competitors are and they're permanently out of the pool — no more squinting at a lead list wondering why their VP of Sales is on it. Drumbeat learns your no-fly list and respects it.
Self-optimising
Drumbeat uses advanced statistical models to learn from the outcomes of your conversations — what got replied to, what closed, what went nowhere — and continuously sharpens the leads it serves up next.
Convert
Once your connection is requested, what you say next is the entire ballgame. Drumbeat drafts the opener tuned to the signal, in your voice. You approve. When they reply, Drumbeat keeps copiloting alongside, draft by draft — and you stay the human doing the selling.
Drumbeat starts the conversation.
Then it copilots with your reps.
The point of all this is the conversation, not the message count. Drumbeat does the briefing, drafts the opener, then stays alongside as a copilot while your rep does what they do best — the actual selling.
Most AI outreach tools try to replace your sellers.
We copilot them.
Radar surfaces the lead, with the signal attached.
You see the prospect, the score, and exactly what they did to get on your list — the post they engaged with, the launch they shipped, the role they just moved into. No mystery. No "AI magic."
You approve the connection request. Drumbeat drafts the Opener in the background.
Tuned to the exact signal that surfaced them, written in your voice via AuthorDNA. No fill-in-the-blanks template. Ready before they even accept.
They accept. You approve, edit, or rewrite the draft. Then send.
Every word that goes out under your name has your sign-off. No autopilot. No "we'll send 200 messages while you sleep" — that's how accounts get banned and prospects get burned.
They reply. Drumbeat suggests follow-ups. You're the one writing.
Once a real human is on the other end of the conversation, you're the one talking. Drumbeat reads the thread, suggests next moves, drafts follow-ups when asked — but the words going out are yours. Buyers can smell a bot in two exchanges. We're not pretending.
When it's warm, Drumbeat suggests the meeting ask.
You decide when to drop it. Drumbeat is just there with the right draft when you're ready — not "100 meetings a month or your money back". Fewer, better, the ones your closers want on the calendar.
We're not here to replace sales people with AI bots that "send 1,000 messages a week" and call it pipeline. That's how you get accounts banned, prospects burned, and pipeline made of garbage.
Drumbeat is built for grown-ups: it does the prep work, the research, the first draft. It surfaces the signal, keeps you organised across hundreds of conversations, and stays in the loop while you sell. The closer is still you. We just make sure you've got the best possible setup every time the bell rings.
Every conversation, in one place.
Drumbeat moves cards from invite sent through to meeting booked automatically. You see who’s warm, who’s gone cold, and where the next nudge needs to land.
The language model behind the Opener was designed by the same team that built Phrasee (now Jacquard), the brand-language platform used by some of the world's largest enterprises. We know what we're doing with language at scale.
AI outreach for grown-ups.
Most "AI SDR" tools sell to people who haven't been in a sales seat lately. No oversight, no audit trail, no way to prove the thing is even working — just "set it and forget it" and a cheerful invoice. Drumbeat is built for teams who have to answer for what their reps post and send. Analytics that count. Approvals that hold up. Security that doesn't need a help-desk ticket.
Proof it's working — across the whole team.
One dashboard for everyone's LinkedIn impact. Not 20 tabs and a spreadsheet of passwords. Impressions, reach, comments, engagement — by person, by team, by time period. See which topics, post types, and days actually convert into pipeline.
- Linguistic analysis surfaces the language that resonates — Drumbeat learns and doubles down.
- Loop attribution traces posts to engagements to leads to closed-won.
- Exportable reports for when someone asks "so what's the ROI on this?"
Nothing goes out without a human saying yes.
Every post, every Opener, every follow-up draft is reviewed before it goes anywhere. You decide who can draft, who can approve, who needs a second pair of eyes. Sales reps self-approve. SDRs need a manager sign-off. Founder posts go past Comms if you want. Whatever fits your org.
- Flexible workflows: self-approval, one-layer, multi-layer review.
- Full audit trail — who approved what, when, and why.
- Nothing goes live without a human signature on it. Ever.
Jan Pieter
VP Sales
Jan Pieter
Self-approved
Liam Carter
SDR
Jordan Williams
Sales Manager
Anna Lundqvist
Mktg Manager
Vanessa Torres
CMO
Linda Anderson
Legal
No password spreadsheets. No IT tickets.
Drumbeat connects to LinkedIn through official OAuth 2.0 — no shared logins, no "who has the password to Sarah's account" Slack messages. SSO with Google, Microsoft, and LinkedIn. No systems to integrate, no IT approval required. Your CISO can have the conversation in five minutes.
- OAuth 2.0 to LinkedIn — no credentials stored, no shared logins.
- SSO with Google Workspace, Microsoft Entra, and LinkedIn.
- Doesn't touch your CRM or your data warehouse. No IT integration project to scope.
- Data export available on request. Your audit trail is yours.
Ready to run the loop?
30 minutes. We'll walk through how Create / Connect / Convert fits your team, and tell you honestly whether the fit is real.
Book a demo