Alex Lambert's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
7x more signature
Whether the hook contains emoji
7x more signature
Number of emoji in call-to-action lines
7x more Average emoji per line of text
6x more consistent
Variety of different emoji used (unique/total ratio)
5x more consistent
Emoji count relative to sentence count
7x more Whether the ending includes emoji
5x more Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Number of unique words used
1.8x less Count of words used only once
1.6x less Average characters per line
1.6x less consistent
Average words per line
1.5x less consistent
Character length of the closing
1.5x less consistent
Average sentences per paragraph
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis 7 times more often than the average LinkedIn poster - not just in your main text, but in your hooks and calls-to-action too. On top of that, you pack 6x more emojis per line and cycle through a far wider variety, using 5x the range of unique emoji. It’s not just a quirk - it’s a signature. Your posts aren’t just read, they’re scanned, decoded, felt.
That relentless emoji energy works because it signals warmth, confidence, irreverence - and makes your content instantly skimmable in a sea of sameness. Now try briefing that to a ghostwriter: “Hey, use 7x more emojis, but keep it natural, not forced. And make sure every line lands with punchy minimalism, not long-winded paragraphs.” They’d look at you like you’ve lost it. You can’t turn this into a style guide. You couldn’t even explain it yourself if you tried.
And you do all this while posting less than once a week - 0.1 times, to be exact. This is exactly what Drumbeat captures: the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Nov 2021 - Nov 2025)
Recent 3 posts since Dec 2023
vs
Earlier 26 posts before Dec 2023
Hashtag usage Stopped (was 65%, now rarely)
Stopped
Opening hashtags Declining (4% → 0%)
Less
Style patterns based on 29 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
18 Nov 2021 - 05 Nov 2025
0.1 posts/week avg
23/208 active weeks
185 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 17% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 3% of posts | LOW | VARIES |
| Whether any call-to-action exists | 24% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 7% | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 68% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 38% | HIGH | VARIES |
| Balance between positive and negative emoji | 44% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.2 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 2.5 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.9 | HIGH | VARIES |
| Emoji count per 1000 words | 8 - 86 | HIGH | STEADY |
| Emoji count relative to sentence count | 66% | HIGH | STEADY |
| Emoji density in CTA sections | 13 - 130 | HIGH | STEADY |
| Emoji density in the hook section | 18 - 91 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 64 | HIGH | VARIES |
| Emoji used to replace words entirely | 9% | HIGH | VARIES |
| How often the same emoji repeats across the post | 5% | HIGH | VARIES |
| Largest group of adjacent emoji | 38% | HIGH | VARIES |
| Number of different emoji types used | 0.1 - 2.7 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.5 - 1.8 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.6 - 2.3 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0 - 52 | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 54% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 45% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 56% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 15% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.0 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.4 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 79% | HIGH | STEADY |
| Whether any emoji are used in the post | 83% of posts | HIGH | STEADY |
| Average distance between repeated emoji | 2% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Whether the post starts with an emoji | 4% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 7% | LOW | VARIES |
| Number of different contraction types | 38% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:100 | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 3% | LOW | VARIES |
| Variety of different contractions used | 14% | LOW | VARIES |
| Count of positive contractions used | 62% | TYPICAL | VARIES |
| Percentage of words that are contractions | 98% | TYPICAL | VARIES |
| Total number of contractions | 69% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 94% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 0 - 76 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 37 | HIGH | VARIES |
| Usage of 'for' per 1000 words | 0 - 54 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 41 | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 152 - 267 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 41 | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 4 - 71 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 56 | TYPICAL | STEADY |
| Variety of function words used | 29% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 80% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 70% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 24% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 220 | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 6% | LOW | VARIES |
| Whether the opening line contains a hashtag | 6% | LOW | VARIES |
| Hashtag density per 100 words | 0 - 11 | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 18% | TYPICAL | VARIES |
| Total number of hashtags | 0.1 - 3.3 | TYPICAL | STEADY |
| Whether any hashtags are used | 59% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.3 - 1.8 | HIGH | STEADY |
| Whether the hook contains a question | 31% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 83% of posts | HIGH | STEADY |
| Negation words in the hook | 0.0 - 0.2 | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 3% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 102 - 255 | TYPICAL | STEADY |
| Character position where the hook ends | 102 - 255 | TYPICAL | STEADY |
| Hook length relative to total post | 88% | TYPICAL | STEADY |
| Hook lines relative to total lines | 83% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 88% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 21% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 23% | HIGH | VARIES |
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Average characters per line | 47 - 131 | LOW | STEADY |
| Average words per line | 7 - 22 | LOW | STEADY |
| Number of visual text blocks | 1.0 - 4.0 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Variation in block sizes | 19% | LOW | VARIES |
| Variation in line lengths | 0 - 184 | LOW | VARIES |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 80% | TYPICAL | VARIES |
| Blank lines per 100 total lines | 7 - 45 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 62% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 26% | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.5 - 2.3 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 24% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 14% | TYPICAL | VARIES |
| Whether any list structure is used | 7% of posts | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 8 - 54 | LOW | STEADY |
| How often three-word phrases repeat | 4% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.0 | LOW | VARIES |
| Length of longest repeated phrase | 66% | LOW | VARIES |
| Number of unique words used | 7 - 63 | LOW | STEADY |
| Percentage of words used only once | 92% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 91% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.3 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.2 per post | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 98% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 41 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.2 - 2.0 | HIGH | STEADY |
| Whether the closing has emoji clusters | 14% | HIGH | VARIES |
| Whether the ending includes emoji | 76% of posts | HIGH | STEADY |
| Whether the ending is a question | 31% | HIGH | VARIES |
| Whether the ending has a call-to-action | 14% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 84 - 265 | TYPICAL | STEADY |
| Closing length relative to total post | 86% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 24% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 59% of posts | TYPICAL | STEADY |
| Whether there's a clear closing section | 69% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 52% | LOW | STEADY |
| Total number of paragraphs | 1.1 - 4.0 | LOW | STEADY |
| Variation in length changes between paragraphs | 17% | LOW | VARIES |
| Average change in length between paragraphs | 84% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.1 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 79% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.7 - 3.2 | TYPICAL | STEADY |
| How frequently new paragraphs start | 33 - 128 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.1 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 9% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 13 | LOW | VARIES |
| Total sentence count | 1.2 - 5.0 | LOW | STEADY |
| Total syllables in the post | 5 - 127 | LOW | STEADY |
| Total word count of the post | 2 - 79 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 21 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-33 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 41 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Question marks per 1000 words | 0-39 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-66 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-41 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-45 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 39 | TYPICAL | STEADY |
| Quotation mark usage per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Average length of quoted passages | 0 - 57 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Whether the post contains quotations | 24% of posts | LOW | VARIES |
| Whether the post tells a story | 24% of posts | LOW | VARIES |
| Lines using past tense | 37% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.2 - 1.8 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 102 | TYPICAL | VARIES |
| Use of story transitions | 8% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-33 per 1k words | HIGH | VARIES |
| Percentage of sentences over 20 words | 15% | LOW | VARIES |
| Variation in clause count across sentences | 92% | LOW | VARIES |
| Average number of clauses per sentence | 1.1 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 18 | TYPICAL | STEADY |
| Average words per sentence | 9 - 18 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 57% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 29 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 42 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 24% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 18 | TYPICAL | STEADY |
| Variation in sentence lengths | 1 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 13 | TYPICAL | STEADY |
| Word count of the longest sentence | 9 - 33 | TYPICAL | STEADY |
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