Alex Hormozi's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 23 Nov 2025
Number of emoji in call-to-action lines
6x more consistent
Percentage of words that are verbs
1.9x more Emoji density in CTA sections
14x more Question marks per 1000 words
14x more distinctive
See example from 28 Oct 2025
How easy the text is to read (higher = easier)
1.4x more consistent
How frequently new paragraphs start
3x more Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any hashtags are used
rarely consistent
Whether the ending includes hashtags
rarely consistent
Percentage of sentences ending with exclamation
rarely consistent
Total number of hashtags
rarely consistent
Hashtag density per 100 words
rarely consistent
Exclamation marks per 1000 words
rarely consistent
Whether CTAs include hashtags
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts pack 14 times more question marks per 1000 words than the average LinkedIn creator. That means your feed isn't just a broadcast - it's a firing range of provocations, constantly pulling your audience into the conversation. Most people sprinkle a few questions here and there; you turn every post into a dialogue, whether readers are ready or not.
This works because questions force attention and engagement. Readers can't just scroll past - they're compelled to answer, to challenge, to think. Now try briefing this to a ghostwriter: "Hey, match my 14x question density, but actually make it work." They'd stare blankly - because this isn't a checkbox, it's your instinct. It's impossible to script. Even you'd struggle to fake it if you tried.
And you do this over 7 times a week - in power user territory, amplifying these patterns at scale. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
27 Aug 2025 - 24 Nov 2025
7.1 posts/week avg
14/14 active weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 19% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 1% | LOW | VARIES |
| Whether CTAs include emoji | 1% of posts | LOW | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 33% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 33% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 20% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.6 - 1.6 | HIGH | STEADY |
| Emoji count relative to sentence count | 36% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 416 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 105 | HIGH | VARIES |
| How consistently emoji pair with specific words | 4% | HIGH | VARIES |
| How often the same emoji repeats across the post | 4% | HIGH | VARIES |
| Largest group of adjacent emoji | 20% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.6 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 30% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 7% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 7% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.5 | LOW | VARIES |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.6 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 0 - 51 | TYPICAL | VARIES |
| Emoji used to replace words entirely | 4% | TYPICAL | VARIES |
| Number of emoji in the opening hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 15% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 16% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 63:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 31% | HIGH | VARIES |
| Count of positive contractions used | 32% | LOW | VARIES |
| Count of negative contractions used | 22% | TYPICAL | VARIES |
| Number of different contraction types | 47% | TYPICAL | VARIES |
| Percentage of words that are contractions | 84% | TYPICAL | VARIES |
| Total number of contractions | 54% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 52% | TYPICAL | VARIES |
| Variety of different contractions used | 26% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Usage of 'and' per 1000 words | 0-30 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Variety of function words used | 23% | LOW | STEADY |
| Overall grammatical word usage | 72 - 271 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 71 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 81 | TYPICAL | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
Hashtag Usage 4
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hashtag density per 100 words | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | ~0.0 | LOW | STEADY |
| Whether any hashtags are used | 0% of posts | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Use of 'you/your' in the hook | 5% | HIGH | VARIES |
| ALL CAPS words in the hook | 0% | LOW | STEADY |
| Character count of the hook | 28 - 187 | LOW | STEADY |
| Character position where the hook ends | 28 - 187 | LOW | STEADY |
| Number of emoji in the hook | 0.0 - 0.2 | LOW | VARIES |
| Whether the hook contains emoji | 4% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 5% | LOW | VARIES |
| Hook length relative to total post | 76% | TYPICAL | STEADY |
| Hook lines relative to total lines | 78% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 76% | TYPICAL | STEADY |
| Whether the hook contains a question | 15% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 25% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines containing exactly one sentence | 79% | HIGH | STEADY |
| Percentage of single-word lines | 15% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 29% | HIGH | VARIES |
| Ratio of lines starting with numbers | 8% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 9.6 | HIGH | VARIES |
| Average characters per line | 12 - 92 | LOW | STEADY |
| Average words per line | 2 - 17 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 133 | LOW | VARIES |
| Average lines per text block | 0.6 - 2.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.2 | TYPICAL | VARIES |
| Blank lines per 100 total lines | 2 - 48 | TYPICAL | STEADY |
| Number of visual text blocks | 0.0 - 5.8 | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 25% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Ratio of lines starting with quotes | 1% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.2 - 2.7 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consistency of numbered list formatting | 12% | HIGH | VARIES |
| Nesting depth of numbered lists | 88% | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.5 | HIGH | VARIES |
| Whether numbered lists are used | 13% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 6% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 1% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 14% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 58% | HIGH | VARIES |
| How often three-word phrases repeat | 0.0 - 9.9 | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.1 | LOW | VARIES |
| Count of words used only once | 0 - 56 | LOW | VARIES |
| Number of unique words used | 0 - 74 | LOW | VARIES |
| How often two-word phrases repeat | 0 - 16 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.3 | TYPICAL | VARIES |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 1% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 55 | HIGH | VARIES |
| Sentences starting with adverbs (%) | 2% | LOW | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
| Sentences starting with time words (%) | 75% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Character length of the closing | 0 - 265 | LOW | VARIES |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Whether the ending has a call-to-action | 5% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 0% of posts | LOW | STEADY |
| Closing length relative to total post | 79% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 24% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 16% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 20% | TYPICAL | VARIES |
| Whether there's a clear closing section | 60% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 4.6 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | VARIES |
| How frequently new paragraphs start | 0 - 454 | HIGH | VARIES |
| How much paragraph length varies | 0 - 50 | HIGH | VARIES |
| Variation in length changes between paragraphs | 0 - 70 | HIGH | VARIES |
| Average sentences per paragraph | 0.2 - 3.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.2 - 3.6 | TYPICAL | STEADY |
| Consecutive long paragraphs | 20% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.6 - 3.4 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.0 - 7.2 | TYPICAL | VARIES |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 0.0 - 5.9 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 2.6 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 4 - 24 | HIGH | STEADY |
| Percentage of words that are verbs | 0 - 50 | HIGH | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | VARIES |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 5 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 12 | LOW | VARIES |
| Percentage of complex words (3+ syllables) | 7% | LOW | VARIES |
| Total syllables in the post | 0 - 167 | LOW | VARIES |
| Total word count of the post | 0 - 117 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.2 - 1.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 55 - 97 | TYPICAL | STEADY |
| Total sentence count | 0 - 15 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 47 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Question marks per 1000 words | 0-394 per 1k words | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-35 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-40 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-32 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 0% | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-43 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 57 | LOW | VARIES |
| Lines using past tense | 16% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 1.5 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 85 | LOW | VARIES |
| Use of story transitions | 3% | LOW | VARIES |
| Whether the post tells a story | 18% of posts | LOW | VARIES |
| Lines starting with quotation marks | 1% | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the post contains quotations | 27% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of words per sentence | 3 - 16 | LOW | STEADY |
| Average words per sentence | 3 - 16 | LOW | STEADY |
| Length of your longer sentences (80th percentile) | 5 - 20 | LOW | STEADY |
| Overall sentence complexity | 0 - 35 | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Percentage of sentences over 20 words | 8% | LOW | VARIES |
| Typical sentence length (median) | 2 - 16 | LOW | STEADY |
| Variation in clause count across sentences | 34% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 6.4 | LOW | VARIES |
| Word count of the longest sentence | 6 - 23 | LOW | STEADY |
| Average number of clauses per sentence | 1.0 - 2.2 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 40% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 67% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 14 | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 45% | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 14 | TYPICAL | VARIES |
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