Andrea Saez's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags placed at the end
4x more signature
Proportion of all-lowercase hashtags
4x more signature
Percentage of emoji that are neutral/functional
5x more signature
See example from 09 Dec 2025
Average character length of hashtags
2x more consistent
Blank lines per 100 total lines
1.9x more consistent
Proportion of blank space
1.9x more consistent
Count of sentences starting with pronouns
4x more See example from 27 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the opening line contains a hashtag
rarely consistent
Proportion of hashtags in the opening
rarely consistent
Average characters per line
1.9x less consistent
Average words per line
1.8x less consistent
Closing length relative to total post
1.6x less Typical paragraph length (median)
1.6x less consistent
Hook length relative to total post
1.6x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didnât realize, but you end your posts with hashtags at a rate 4x higher than the average LinkedIn user - and your hashtags are twice as long, with 4x more of them in all lowercase. Itâs almost like your content drops the mic, then quietly signs its name in code. No oneâs expecting it, but once you see it, you canât unsee it.
Thatâs not just a quirk - itâs a signature. It signals informality, confidence, and a sense that youâre writing for impact, not for rules. Now try briefing this to a ghostwriter: âHey, make every hashtag twice as long, always lowercase, and only put them at the end - but do it so it never feels forced.â Theyâd think you were mad. You couldnât even script this for yourself - itâs pure muscle memory.
You post with clockwork consistency - about 1.5 times per week, every week for over a year. This is exactly what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs voice, at scale, no instructions required.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
04 Nov 2024 - 09 Dec 2025
1.5 posts/week avg
47/58 active weeks
11 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 15% | HIGH | VARIES |
| Whether CTAs include emoji | 24% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 1% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 8% | TYPICAL | VARIES |
| Whether any call-to-action exists | 64% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 81% | HIGH | VARIES |
| Average emoji per line of text | 31% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 14% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.8 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.3 - 3.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 47 | HIGH | VARIES |
| Emoji count relative to sentence count | 43% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 88 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 60 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 38 | HIGH | VARIES |
| Emoji used to replace words entirely | 10% | HIGH | VARIES |
| How consistently emoji pair with specific words | 1% | HIGH | STEADY |
| How consistently the same emoji is used for bullets | 15% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Largest group of adjacent emoji | 14% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.1 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.7 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.1 - 1.5 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 1% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 10% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 78% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 12% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 29% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 1% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 5% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 2% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.4 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.3 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 60% | HIGH | STEADY |
| Variety of different emoji used as bullets | 5% | HIGH | VARIES |
| Whether any emoji are used in the post | 66% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 16% | HIGH | VARIES |
| Balance between positive and negative emoji | 3% | LOW | VARIES |
| Whether the post starts with an emoji | 2% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 93:1 | HIGH | VARIES |
| Count of negative contractions used | 20% | TYPICAL | VARIES |
| Count of positive contractions used | 46% | TYPICAL | VARIES |
| Number of different contraction types | 57% | TYPICAL | VARIES |
| Percentage of words that are contractions | 86% | TYPICAL | VARIES |
| Total number of contractions | 66% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 65% | TYPICAL | VARIES |
| Variety of different contractions used | 36% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 119 - 255 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 5 - 42 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 6 - 50 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 2 - 51 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 47% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 13 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 93% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 95% | HIGH | STEADY |
| Total number of hashtags | 1.0 - 6.4 | HIGH | STEADY |
| Whether any hashtags are used | 76% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 1% | LOW | VARIES |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 6% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 8% | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
| Hashtag density per 100 words | 0 - 11 | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 5% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Whether the hook contains emoji | 44% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 4% | HIGH | VARIES |
| Whether there's a clear opening hook section | 65% of posts | HIGH | STEADY |
| Hook length relative to total post | 47% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 47% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 119 - 274 | TYPICAL | STEADY |
| Character position where the hook ends | 119 - 274 | TYPICAL | STEADY |
| Hook lines relative to total lines | 46% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Whether the hook contains a question | 21% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 15% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.1 - 2.8 | HIGH | STEADY |
| Blank lines per 100 total lines | 31 - 50 | HIGH | STEADY |
| Lines containing exactly one sentence | 79% | HIGH | STEADY |
| Number of visual text blocks | 3 - 13 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 20% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 41% | HIGH | STEADY |
| Ratio of lines starting with numbers | 3% | HIGH | VARIES |
| Ratio of lines starting with punctuation | 8% | HIGH | VARIES |
| Spacing between content-rich lines | 1.2 - 2.7 | HIGH | STEADY |
| Variation in block sizes | 0.0 - 4.7 | HIGH | VARIES |
| Average characters per line | 45 - 102 | LOW | STEADY |
| Average words per line | 7 - 17 | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 9 - 176 | LOW | STEADY |
| Average lines per text block | 0.8 - 1.7 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 78% | HIGH | VARIES |
| Average items per emoji list | 21% | HIGH | VARIES |
| Consistency of numbered list formatting | 10% | HIGH | VARIES |
| Nesting depth of numbered lists | 30% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.6 | HIGH | VARIES |
| Use of inline enumeration | 1% | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether any list structure is used | 35% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 20% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Whether numbered lists are used | 10% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 11% | TYPICAL | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 26 - 114 | TYPICAL | STEADY |
| How often three-word phrases repeat | 76% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.1 - 9.1 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.2 - 3.4 | TYPICAL | STEADY |
| Number of unique words used | 29 - 149 | TYPICAL | STEADY |
| Percentage of words used only once | 83% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 78% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-5.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-2.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.0 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 4% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 7% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 4 - 43 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 0 - 26 | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 50% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.4 | HIGH | VARIES |
| Whether the closing has emoji clusters | 5% | HIGH | VARIES |
| Whether the ending includes emoji | 46% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 76% of posts | HIGH | STEADY |
| Closing length relative to total post | 46% | LOW | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 106 - 295 | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 16% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 28% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 21% | TYPICAL | VARIES |
| Whether there's a clear closing section | 88% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive short paragraphs | 2.3 - 7.9 | HIGH | STEADY |
| Total number of paragraphs | 3 - 13 | HIGH | STEADY |
| How much paragraph length varies | 60% | LOW | VARIES |
| Typical paragraph length (median) | 0.8 - 1.6 | LOW | STEADY |
| Average change in length between paragraphs | 60% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 1.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 1.8 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 78% | TYPICAL | STEADY |
| Consecutive long paragraphs | 9% | TYPICAL | VARIES |
| How frequently new paragraphs start | 40 - 122 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.7 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 92% | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 61% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 21 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 2 - 18 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 33 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 44 - 76 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 20 | TYPICAL | STEADY |
| Total syllables in the post | 41 - 362 | TYPICAL | STEADY |
| Total word count of the post | 27 - 232 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Colon usage per 1000 words | 0-19 per 1k words | LOW | VARIES |
| En dash (â) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-31 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 14-69 per 1k words | TYPICAL | STEADY |
| Em dash (â) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Mixed punctuation clusters per 1000 words | 0-1 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 31 | TYPICAL | VARIES |
| Question marks per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 33 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 40 | LOW | VARIES |
| Lines using past tense | 27% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.8 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 42% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 41% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 74% | HIGH | STEADY |
| Average number of clauses per sentence | 1.4 - 2.5 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 20 | TYPICAL | STEADY |
| Average words per sentence | 8 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 66% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 12 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 49 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 23% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 34% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 10 | TYPICAL | VARIES |
| Word count of the longest sentence | 16 - 43 | TYPICAL | STEADY |
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