Anna Hawkins's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of all-lowercase hashtags
4x more signature
Percentage of emoji that are positive/celebratory
13x more signature
See example from 12 Nov 2025
Balance between positive and negative emoji
14x more signature
Whether the hook contains emoji
6x more Number of emoji in the opening hook
8x more distinctive
Count of positive/celebratory emoji
12x more distinctive
Percentage of lines containing at least one emoji
4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of hashtags using CamelCase
rarely consistent
Whether the hook contains a question
rarely consistent
Consecutive long paragraphs
rarely consistent
Whether CTAs include hashtags
rarely consistent
How often three-word phrases repeat
rarely consistent
ALL CAPS words in the hook
3x less consistent
Percentage of words that are verbs
1.5x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pack your opening hooks with 8x more emoji than the average LinkedIn poster - and those emoji are overwhelmingly positive or celebratory, showing up 13x more often than most. It's not just enthusiasm, either: you balance positive and negative emoji 14x more than average, creating a tone that's upbeat but never naïve. You don't just write posts - you set the mood before anyone reads a word.
Why does this work? Readers feel welcomed, even hyped, before they know what your post is about. Your emoji aren't just decoration - they're signals, disarming skepticism and inviting engagement. Now try briefing this to a ghostwriter: "Make my hooks contain 8x the average emoji, but only if they're positive, and keep the emotional tone precisely balanced." They'd look at you like you'd lost your mind. Because this isn't a checklist - it's your wiring. You couldn't reverse-engineer it if you tried.
You post less than once a week - but when you do, your signature is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
21 Oct 2019 - 02 Dec 2025
0 posts/week avg
6/320 active weeks
314 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 14% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether any call-to-action exists | 57% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 41% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 60% | HIGH | VARIES |
| Balance between positive and negative emoji | 60% | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 3.5 | HIGH | VARIES |
| Emoji count per 1000 words | 1 - 27 | HIGH | STEADY |
| Emoji count relative to sentence count | 45% | HIGH | STEADY |
| Emoji density in the hook section | 0 - 74 | HIGH | VARIES |
| Emoji used to replace words entirely | 12% | HIGH | VARIES |
| How consistently emoji pair with specific words | 8% | HIGH | VARIES |
| How often the same emoji repeats across the post | 16% | HIGH | VARIES |
| Largest group of adjacent emoji | 60% | HIGH | VARIES |
| Number of different emoji types used | 0.2 - 1.2 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 3.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 40% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 60% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 12% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 20% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.6 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.0 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 60% | HIGH | STEADY |
| Whether any emoji are used in the post | 71% of posts | HIGH | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji density in CTA sections | 3% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Average distance between repeated emoji | 10% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 0.9 | TYPICAL | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 29% | LOW | VARIES |
| Number of different contraction types | 29% | LOW | VARIES |
| Percentage of words that are contractions | 42% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 29% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 42% | LOW | VARIES |
| Variety of different contractions used | 29% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 136 - 271 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 28 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 15 - 57 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 1 - 23 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 24 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 22 - 55 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 11 - 47 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 44% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 12 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags in the opening | 33% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 67% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 33% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 4.4 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.6 | TYPICAL | VARIES |
| Whether any hashtags are used | 43% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 3.0 | HIGH | VARIES |
| Whether the hook contains emoji | 71% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 29% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 14% of posts | LOW | VARIES |
| Character count of the hook | 235 - 420 | TYPICAL | STEADY |
| Character position where the hook ends | 235 - 420 | TYPICAL | STEADY |
| Hook length relative to total post | 76% | TYPICAL | STEADY |
| Hook lines relative to total lines | 71% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 76% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.3 - 3.1 | HIGH | STEADY |
| Blank lines per 100 total lines | 17 - 48 | HIGH | STEADY |
| Proportion of blank space | 33% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 9% | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 4% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 17 - 220 | LOW | STEADY |
| Average characters per line | 111 - 177 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average words per line | 18 - 30 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 51% | TYPICAL | STEADY |
| Number of visual text blocks | 1.8 - 4.5 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.9 - 2.4 | TYPICAL | STEADY |
| Variation in block sizes | 57% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 71% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether any list structure is used | 14% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 14% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 4.3 | LOW | VARIES |
| Length of longest repeated phrase | 86% | LOW | VARIES |
| Count of words used only once | 36 - 79 | TYPICAL | STEADY |
| Number of unique words used | 42 - 91 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 4% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.4 per post | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 30 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.1 | HIGH | STEADY |
| Whether the closing has a signature phrase | 43% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 57% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Character length of the closing | 253 - 445 | TYPICAL | STEADY |
| Closing length relative to total post | 80% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 29% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 43% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 14% | TYPICAL | VARIES |
| Whether there's a clear closing section | 86% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How frequently new paragraphs start | 31 - 47 | LOW | STEADY |
| How much paragraph length varies | 44% | LOW | STEADY |
| Variation in length changes between paragraphs | 32% | LOW | STEADY |
| Average change in length between paragraphs | 79% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.3 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.1 - 4.3 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.8 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 89% | TYPICAL | STEADY |
| Total number of paragraphs | 1.8 - 4.5 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 23 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 2.6 - 5.1 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 6 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 38 - 64 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 21 | TYPICAL | STEADY |
| Total syllables in the post | 74 - 178 | TYPICAL | STEADY |
| Total word count of the post | 47 - 112 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 0 - 28 | HIGH | VARIES |
| Colon usage per 1000 words | 0-28 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 13-33 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 1-23 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Question marks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 6 - 38 | TYPICAL | STEADY |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.8 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Whether the post tells a story | 14% of posts | LOW | VARIES |
| Lines using past tense | 46% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.8 - 1.5 | TYPICAL | STEADY |
| Use of story transitions | 10% | TYPICAL | VARIES |
| Whether the post contains quotations | 29% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your longer sentences (80th percentile) | 24 - 48 | HIGH | STEADY |
| Percentage of sentences over 20 words | 50% | HIGH | STEADY |
| Variation in clause count across sentences | 0.8 - 6.4 | HIGH | STEADY |
| Variation in sentence lengths | 9 - 20 | HIGH | STEADY |
| Average number of clauses per sentence | 1.8 - 3.1 | TYPICAL | STEADY |
| Average number of words per sentence | 15 - 26 | TYPICAL | STEADY |
| Average words per sentence | 15 - 26 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 72% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 48% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 29 - 77 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 26% | TYPICAL | STEADY |
| Typical sentence length (median) | 11 - 28 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 25 - 48 | TYPICAL | STEADY |
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