Ben Murden's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags using CamelCase
5x more signature
Percentage of emoji that are positive/celebratory
10x more distinctive
See example from 20 Nov 2025
Balance between positive and negative emoji
11x more distinctive
Percentage of lines containing at least one emoji
5x more consistent
Average character length of hashtags
3x more consistent
Usage of 'and' per 1000 words
2x more consistent
Average number of clauses per sentence
1.6x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
ALL CAPS words in the hook
6x less consistent
ALL CAPS words in the closing
5x less consistent
Typical paragraph length (median)
1.6x less consistent
Average sentences per paragraph
1.5x less consistent
Average sentences per paragraph
1.5x less consistent
Unique words divided by total words
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use positive or celebratory emoji at a rate 10 times higher than the average LinkedIn poster. It's not just that you're using more emoji - over 5 times as many of your lines contain them - but your emoji are overwhelmingly upbeat and balanced, 11 times more so than the norm. You don't just punctuate your posts; you inject each line with a little dopamine hit.
This works because, whether you're conscious of it or not, you’re signaling optimism and energy in a feed crowded with monotone text. It’s a subtle, unmistakable fingerprint. Now try briefing this to a ghostwriter: "Use positive emoji, but not just more - make them 10x more positive and perfectly balanced." They'd think you were joking. You couldn’t reverse-engineer this even if you wanted to - it’s baked into your muscle memory.
You post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2020 - Nov 2025)
Recent 17 posts since Dec 2023
vs
Earlier 41 posts before Dec 2023
Opening hashtags Increasing (10% → 24%)
More
Style patterns based on 58 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
09 Oct 2020 - 18 Nov 2025
0.2 posts/week avg
50/268 active weeks
218 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 21% of posts | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 48% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 43% | HIGH | VARIES |
| Balance between positive and negative emoji | 48% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.0 - 2.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.9 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 31 | HIGH | VARIES |
| Emoji count relative to sentence count | 56% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 65 | HIGH | VARIES |
| Emoji density in the hook section | 7 - 34 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 62 | HIGH | VARIES |
| Emoji used to replace words entirely | 13% | HIGH | VARIES |
| How consistently emoji pair with specific words | 6% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 3% | HIGH | VARIES |
| How often the same emoji repeats across the post | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 43% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.3 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.1 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.7 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.3 - 2.2 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 52% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 48% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 40% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 16% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 10% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.5 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 2.6 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 47% | HIGH | VARIES |
| Whether any emoji are used in the post | 52% of posts | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 1% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Whether emoji are used as bullet point markers | 3% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 69:1 | HIGH | VARIES |
| Count of negative contractions used | 19% | TYPICAL | VARIES |
| Count of positive contractions used | 74% | TYPICAL | VARIES |
| Number of different contraction types | 78% | TYPICAL | VARIES |
| Percentage of words that are contractions | 83% | TYPICAL | VARIES |
| Total number of contractions | 93% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 63% | TYPICAL | VARIES |
| Variety of different contractions used | 38% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'and' per 1000 words | 34 - 80 | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 1 - 23 | HIGH | STEADY |
| Usage of 'for' per 1000 words | 2 - 38 | HIGH | STEADY |
| Usage of 'so' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 196 - 297 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 41 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 2 - 27 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 13 - 62 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 20 - 54 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 48% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 16 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 75% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 84% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 11% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 218 | HIGH | VARIES |
| Whether any hashtags are used | 69% of posts | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 14% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 4.8 | TYPICAL | VARIES |
| Proportion of hashtags in the opening | 13% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 4.2 | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 20% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Whether the hook contains emoji | 40% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 5% | HIGH | VARIES |
| Whether there's a blank line after the hook | 48% | HIGH | VARIES |
| ALL CAPS words in the hook | 0% | LOW | STEADY |
| Character count of the hook | 201 - 427 | TYPICAL | STEADY |
| Character position where the hook ends | 201 - 427 | TYPICAL | STEADY |
| Hook length relative to total post | 69% | TYPICAL | STEADY |
| Hook lines relative to total lines | 55% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 69% | TYPICAL | STEADY |
| Whether the hook contains a question | 14% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 28% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.5 - 3.0 | HIGH | STEADY |
| Blank lines per 100 total lines | 28 - 47 | HIGH | STEADY |
| Percentage of single-word lines | 4% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 21% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 38% | HIGH | STEADY |
| Spacing between content-rich lines | 1.5 - 2.3 | HIGH | STEADY |
| Variation in block sizes | 73% | HIGH | VARIES |
| Variation in line lengths | 53 - 673 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 88 - 176 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.5 | TYPICAL | STEADY |
| Average words per line | 15 - 30 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 75% | TYPICAL | STEADY |
| Number of visual text blocks | 2.3 - 5.2 | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 1% | HIGH | VARIES |
| Average items per dash/bullet list | 5% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 2% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 2% of posts | LOW | VARIES |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 10% | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 32 - 74 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.4 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.1 - 9.6 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.6 - 3.3 | TYPICAL | STEADY |
| Number of unique words used | 38 - 94 | TYPICAL | STEADY |
| Percentage of words used only once | 82% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 76% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 8% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 52 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 8% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.6 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.4 | HIGH | VARIES |
| Whether the closing has a signature phrase | 28% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending has a call-to-action | 55% of posts | HIGH | STEADY |
| Whether the ending includes emoji | 41% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Whether the ending is a question | 5% | LOW | VARIES |
| Character length of the closing | 162 - 508 | TYPICAL | STEADY |
| Closing length relative to total post | 72% | TYPICAL | STEADY |
| Whether the ending includes hashtags | 64% of posts | TYPICAL | STEADY |
| Whether there's a clear closing section | 83% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 83% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 47% | LOW | VARIES |
| Typical paragraph length (median) | 0.8 - 1.5 | LOW | STEADY |
| Variation in length changes between paragraphs | 37% | LOW | VARIES |
| Average change in length between paragraphs | 61% | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.9 - 5.0 | TYPICAL | STEADY |
| How frequently new paragraphs start | 30 - 60 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.1 - 2.7 | TYPICAL | STEADY |
| Total number of paragraphs | 2.3 - 5.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 23 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 2.2 - 5.8 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 20 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 38 - 71 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 19 | TYPICAL | STEADY |
| Total syllables in the post | 69 - 207 | TYPICAL | STEADY |
| Total word count of the post | 44 - 137 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Multiple question marks per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Colon usage per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 9% | LOW | VARIES |
| Question marks per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 13-73 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Multiple exclamation marks per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 5% | LOW | VARIES |
| Average length of quoted passages | 0 - 138 | TYPICAL | VARIES |
| Lines using past tense | 34% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 162 | TYPICAL | VARIES |
| Whether the post contains quotations | 47% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 36% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 2.2 - 4.5 | HIGH | STEADY |
| Average number of words per sentence | 15 - 32 | HIGH | STEADY |
| Average words per sentence | 15 - 32 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 73% | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 19 - 53 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 22 | HIGH | STEADY |
| Overall sentence complexity | 22 - 147 | HIGH | STEADY |
| Percentage of sentences over 20 words | 50% | HIGH | STEADY |
| Typical sentence length (median) | 13 - 29 | HIGH | STEADY |
| Variation in clause count across sentences | 0 - 20 | HIGH | VARIES |
| Variation in sentence lengths | 4 - 22 | HIGH | STEADY |
| Word count of shortest sentence | 1 - 20 | HIGH | STEADY |
| Word count of the longest sentence | 23 - 57 | HIGH | STEADY |
| Percentage of sentences under 8 words | 14% | LOW | VARIES |
| How much sentence length varies (normalized) | 57% | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
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