Global Water Intelligence (GWI)'s AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Average change in length between paragraphs
3x more consistent
Proportion of hashtags in the opening
4x more Usage of 'the' per 1000 words
2x more Whether the opening line contains a hashtag
4x more Percentage of words that are prepositions
1.4x more consistent
Average word complexity (syllables per word)
1.1x more consistent
Average character length of hashtags
2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Whether any emoji are used in the post
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Whether the hook contains a question
rarely consistent
Whether the ending includes emoji
rarely consistent
Parenthetical breaks per 1000 words
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you open your LinkedIn posts with a hashtag 4 times more often than the average author. Not only that, but a whopping 4x the average proportion of your hashtags are right there in the opening line. Before your audience even registers the topic, you’ve already tagged it and framed the conversation - it’s like you’re setting the agenda before anyone else has a chance.
This works because it signals authority and focus. You’re not just joining a discussion, you’re defining it from the first word. Now try briefing this to a ghostwriter: “Start every post with a hashtag, but make it look natural. Oh, and quadruple the usual rate.” They’d think you were out of your mind. This isn’t something you could put in a style guide - it’s pure instinct, hardwired after years in the trenches.
You post less than once a week - just 0.0 times per week over 434 weeks - but every rare post carries your signature pattern. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
21 Jan 2015 - 10 May 2023
0 posts/week avg
15/434 active weeks
419 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 14% of posts | LOW | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 14% | LOW | VARIES |
| Number of different contraction types | 14% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 14% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Variety of different contractions used | 14% | LOW | VARIES |
| Percentage of words that are contractions | 89% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 89% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'the' per 1000 words | 27 - 114 | HIGH | STEADY |
| Usage of 'and' per 1000 words | 0 - 33 | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'to' per 1000 words | 0 - 45 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Variety of function words used | 23% | LOW | STEADY |
| Overall grammatical word usage | 91 - 271 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 16 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 25% | HIGH | VARIES |
| Proportion of hashtags in the opening | 75% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 50% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 75% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 3.8 | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.1 | LOW | STEADY |
| Proportion of all-lowercase hashtags | 25% | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 25% | TYPICAL | VARIES |
| Whether any hashtags are used | 57% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Character count of the hook | 84 - 400 | TYPICAL | STEADY |
| Character position where the hook ends | 84 - 400 | TYPICAL | STEADY |
| Hook length relative to total post | 96% | TYPICAL | STEADY |
| Hook lines relative to total lines | 93% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 96% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 4% | HIGH | VARIES |
| Ratio of lines starting with quotes | 14% | HIGH | VARIES |
| Average spacing between blank lines | 29% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 22 | LOW | VARIES |
| Number of visual text blocks | 0.3 - 2.6 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 4% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 6% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Spacing between content-rich lines | 29% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 193 | LOW | VARIES |
| Average characters per line | 64 - 345 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 11 - 51 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 64% | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 10 - 44 | LOW | STEADY |
| Number of unique words used | 10 - 55 | LOW | STEADY |
| How often three-word phrases repeat | 85% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 9.4 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.2 | TYPICAL | VARIES |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 53 | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 75 | HIGH | VARIES |
| Sentences starting with time words (%) | 7% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether there's a clear closing section | 43% of posts | LOW | VARIES |
| Character length of the closing | 81 - 419 | TYPICAL | STEADY |
| Closing length relative to total post | 97% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 14% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 29% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 57% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 14% | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 2.0 | HIGH | STEADY |
| How much paragraph length varies | 2.2 | HIGH | STEADY |
| Closing paragraph length vs body average | 29% | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 86% | LOW | STEADY |
| Opening paragraph length vs body average | 29% | LOW | STEADY |
| Total number of paragraphs | 0.3 - 2.6 | LOW | STEADY |
| Average sentences per paragraph | 0.8 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 6 - 93 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.6 - 3.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.4 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 100% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 6% | HIGH | STEADY |
| Percentage of words that are pronouns | 6% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 3% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are determiners | 10% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 12 - 16 | TYPICAL | STEADY |
| Percentage of words that are verbs | 9% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2 - 13 | LOW | STEADY |
| How easy the text is to read (higher = easier) | 13 - 50 | LOW | STEADY |
| Total sentence count | 0.0 - 5.0 | LOW | VARIES |
| Total syllables in the post | 20 - 127 | LOW | STEADY |
| Total word count of the post | 8 - 75 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 2.1 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 15 - 27 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with exclamation | 0 - 65 | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-39 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-33 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-55 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-78 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 154 | HIGH | VARIES |
| Lines starting with quotation marks | 14% | HIGH | VARIES |
| Lines using past tense | 64% | HIGH | STEADY |
| Number of quotation blocks | 0.0 - 0.8 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.2 - 2.0 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 154 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 29% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 43% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 4 - 24 | HIGH | STEADY |
| Percentage of sentences over 20 words | 44% | HIGH | STEADY |
| Word count of shortest sentence | 4 - 24 | HIGH | STEADY |
| How much sentence length varies (normalized) | 29% | LOW | VARIES |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences under 8 words | 18% | LOW | VARIES |
| Variation in clause count across sentences | 31% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 27 | TYPICAL | STEADY |
| Average words per sentence | 12 - 27 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 64% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 36 | TYPICAL | STEADY |
| Overall sentence complexity | 18 - 69 | TYPICAL | STEADY |
| Typical sentence length (median) | 12 - 27 | TYPICAL | STEADY |
| Variation in sentence lengths | 0 - 13 | TYPICAL | VARIES |
| Word count of the longest sentence | 15 - 36 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo