Vertex Inc.'s AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 11 Oct 2024
Emoji count relative to sentence count
9x more signature ↑ increasing
Number of emoji in the opening hook
8x more signature ↑ increasing
Count of neutral/functional emoji
8x more distinctive ↑ increasing
Proportion of all-lowercase hashtags
3x more consistent ↑ increasing
Average lines per text block
3x more distinctive
Largest group of adjacent emoji
13x more distinctive ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any list structure is used
rarely consistent
Character length of the closing
1.8x less Closing length relative to total post
1.4x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but your posts contain 9 times more emoji per sentence than the average LinkedIn author - and you’re 8 times more likely to open with a neutral, functional emoji right out of the gate. It’s not just a sprinkle here and there. Emoji are the scaffolding of your posts, quietly setting the tone before a single word is read.
Why does this work? It signals clarity, approachability, and an almost algorithmic efficiency that cuts through endless streams of jargon. Now try briefing this to a ghostwriter: “Open every post with a neutral emoji, keep nine per sentence, but make it feel natural.” They’d stare at you in disbelief - because this isn’t style, it’s muscle memory. You couldn’t engineer it if you tried.
And you’re doing all this less than once a week, almost like you’re setting the tempo for your audience to crave more. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2017 - Oct 2024)
Recent 4 posts since Dec 2023
vs
Earlier 39 posts before Dec 2023
Hashtag usage Increasing (67% → 100%)
More
Emoji usage Increasing (56% → 100%)
More
Style patterns based on 43 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
08 Oct 2017 - 11 Oct 2024
0.1 posts/week avg
36/367 active weeks
331 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 44% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 32% of posts | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 5% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 4% | TYPICAL | VARIES |
| Whether any call-to-action exists | 58% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 84% | HIGH | VARIES |
| Average emoji per line of text | 49% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 98% | HIGH | VARIES |
| Balance between positive and negative emoji | 14% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.3 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.7 - 6.6 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.2 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 112 | HIGH | VARIES |
| Emoji count relative to sentence count | 84% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 71 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 167 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 70 | HIGH | VARIES |
| Emoji used to replace words entirely | 22% | HIGH | VARIES |
| How consistently emoji pair with specific words | 7% | HIGH | VARIES |
| How often the same emoji repeats across the post | 11% | HIGH | VARIES |
| Largest group of adjacent emoji | 100% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 5.4 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.4 - 3.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 10% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 83% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 16% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 36% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 19% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 9% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.9 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 6.5 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 59% | HIGH | STEADY |
| Whether any emoji are used in the post | 66% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 7% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 7% | LOW | VARIES |
| Count of positive contractions used | 20% | LOW | VARIES |
| Number of different contraction types | 24% | LOW | VARIES |
| Percentage of words that are contractions | 33% | LOW | VARIES |
| Total number of contractions | 27% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 8% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 26% | LOW | VARIES |
| Variety of different contractions used | 16% | LOW | VARIES |
| Ratio of negative to positive contractions | 24:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'who' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 113 - 275 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 3 - 49 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 11 - 72 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 5 - 56 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-30 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 35% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 15 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 18 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 79% | HIGH | STEADY |
| Proportion of hashtags in the opening | 30% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 47% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 23% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 267 | HIGH | VARIES |
| Total number of hashtags | 0 - 10 | HIGH | VARIES |
| Whether any hashtags are used | 73% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 47% | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 4% | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 16% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 2.7 | HIGH | VARIES |
| Use of 'you/your' in the hook | 3% | HIGH | VARIES |
| Whether the hook contains a question | 32% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 51% of posts | HIGH | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 105 - 287 | TYPICAL | STEADY |
| Character position where the hook ends | 105 - 287 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 57% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 15% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 39% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average lines per text block | 0 - 11 | HIGH | VARIES |
| Percentage of single-word lines | 18% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 28% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 4.2 | HIGH | VARIES |
| Average characters per line | 14 - 157 | LOW | STEADY |
| Average words per line | 2 - 25 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 128 | LOW | VARIES |
| Average spacing between blank lines | 0.0 - 2.3 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 2 - 40 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Number of visual text blocks | 0.4 - 7.6 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 21% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.4 - 1.9 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often three-word phrases repeat | 0.0 - 5.6 | HIGH | VARIES |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 15 - 69 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0 - 13 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.5 | TYPICAL | VARIES |
| Number of unique words used | 16 - 90 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 81% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.5 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 95% | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 29 | TYPICAL | VARIES |
| Sentences starting with time words (%) | 96% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.5 | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending includes emoji | 34% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 71% of posts | HIGH | STEADY |
| Character length of the closing | 23 - 263 | LOW | STEADY |
| Whether the closing has a signature phrase | 7% of posts | LOW | VARIES |
| Whether the ending has a call-to-action | 15% of posts | LOW | VARIES |
| Whether the ending is a question | 7% | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Closing length relative to total post | 53% | TYPICAL | STEADY |
| Whether there's a clear closing section | 68% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive short paragraphs | 0 - 11 | HIGH | VARIES |
| How frequently new paragraphs start | 9 - 188 | HIGH | STEADY |
| Total number of paragraphs | 0 - 13 | HIGH | VARIES |
| Consecutive long paragraphs | 7% | LOW | VARIES |
| How much paragraph length varies | 64% | LOW | VARIES |
| Average change in length between paragraphs | 58% | TYPICAL | VARIES |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 75% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 2.7 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.3 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 74% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 32 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 21 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 23 - 81 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 25 | TYPICAL | STEADY |
| Total sentence count | 1.2 - 9.1 | TYPICAL | STEADY |
| Total syllables in the post | 25 - 212 | TYPICAL | STEADY |
| Total word count of the post | 13 - 136 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Multiple question marks per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 30 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Question marks per 1000 words | 0-49 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-30 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-56 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-39 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 32 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 30 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 26% | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 90 | LOW | VARIES |
| Whether the post tells a story | 22% of posts | LOW | VARIES |
| Number of narrative/story signals | 0.1 - 1.7 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.7 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 29% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 21 | TYPICAL | STEADY |
| Average words per sentence | 6 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 53% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 51% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 31 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 1 - 64 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 23% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 36% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 21 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 12 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 13 | TYPICAL | VARIES |
| Word count of the longest sentence | 11 - 38 | TYPICAL | STEADY |
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