Christie Dahmen's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Emoji used to replace words entirely
27x more signature
Percentage of emoji that are neutral/functional
7x more signature
See example from 25 Nov 2025
Percentage of lines containing at least one emoji
4x more consistent
Number of emoji in the opening hook
4x more consistent
Hook lines relative to total lines
1.4x more consistent
Hook length relative to total post
1.4x more consistent
Where LinkedIn's 'see more' cuts off
1.4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Usage of 'that' per 1000 words
rarely consistent
Whether the closing has a signature phrase
rarely consistent
Percentage of sentences ending with a question
rarely consistent
Whether the hook contains a question
rarely consistent
Whether the ending is a question
rarely consistent
Parenthetical breaks per 1000 words
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emoji to stand in for words 27 times more than the average LinkedIn poster. Not just as decoration - full-on replacements, coded into your lines like secret signals. Even your opening hooks are four times more emoji-heavy than most. It's not just flair, it's a language.
Why does it work? Because those emoji aren't just cute - they're neutral, functional, seven times more so than average. They move your readers through ideas without telling them how to feel, making your posts weirdly compelling and impossible to skim past. Now try briefing this to a ghostwriter: "Replace words with emoji, but only in ways that feel seamless, and make it neutral, not emotional." They'd stare at you blankly. Because this isn't a style guide - it's your fingerprint. Even you couldn't reverse-engineer it if you tried.
You post less than once a week - sometimes not for months. But when you do, your AuthorDNA is unmistakable, even in a whisper. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
05 Apr 2016 - 15 Feb 2022
0 posts/week avg
12/307 active weeks
295 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 30% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 33% | HIGH | STEADY |
| Count of neutral/functional emoji | ~1.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 25% | HIGH | STEADY |
| Emoji density in the hook section | 16 | HIGH | STEADY |
| Emoji used to replace words entirely | 100% | HIGH | STEADY |
| Number of emoji in the opening hook | ~1.0 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| Emoji density in CTA sections | 0% | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Number of emoji in call-to-action lines | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.4 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 10% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 10% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 100:1 | HIGH | VARIES |
| Count of negative contractions used | 10% | LOW | VARIES |
| Count of positive contractions used | 10% | LOW | VARIES |
| Number of different contraction types | 20% | LOW | VARIES |
| Percentage of words that are contractions | 49% | LOW | VARIES |
| Total number of contractions | 20% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 32% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 16% | TYPICAL | VARIES |
| Variety of different contractions used | 20% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 62 | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0 - 57 | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-25 per 1k words | HIGH | VARIES |
| Usage of 'of' per 1000 words | 0 - 65 | HIGH | VARIES |
| Usage of 'on' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'the' per 1000 words | 8 - 93 | HIGH | STEADY |
| Usage of 'which' per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Usage of 'and' per 1000 words | 0 - 38 | LOW | VARIES |
| Usage of 'as' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 170 - 284 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 64 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 14 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 38% | HIGH | VARIES |
| Proportion of hashtags in the opening | 50% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 50% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 62% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 50% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 4.3 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.0 | LOW | VARIES |
| Whether any hashtags are used | 20% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 10% | LOW | VARIES |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 96 - 279 | TYPICAL | STEADY |
| Character position where the hook ends | 96 - 279 | TYPICAL | STEADY |
| Hook length relative to total post | 98% | TYPICAL | STEADY |
| Hook lines relative to total lines | 97% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 98% | TYPICAL | STEADY |
| Whether the hook contains emoji | 10% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with ALL CAPS | 20% | HIGH | VARIES |
| Average spacing between blank lines | 20% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 17 | LOW | VARIES |
| Number of visual text blocks | 0.6 - 1.8 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 3% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 4% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 20% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 159 | LOW | VARIES |
| Average characters per line | 96 - 236 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 14 - 43 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 43% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 3% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 13 - 37 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 3.6 | LOW | VARIES |
| Length of longest repeated phrase | 60% | LOW | VARIES |
| Number of unique words used | 14 - 43 | LOW | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 91% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 52 | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.0 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 8% | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 20% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 30% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 87 - 302 | TYPICAL | STEADY |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 30% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 10% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 1.5 | HIGH | STEADY |
| Closing paragraph length vs body average | 33% | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 80% | LOW | STEADY |
| Total number of paragraphs | 0.6 - 1.8 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 11 - 91 | TYPICAL | STEADY |
| How much paragraph length varies | 100% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 67% | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.6 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 50% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 6% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 36 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 19 | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1 - 10 | LOW | STEADY |
| Total sentence count | 0.9 - 3.1 | LOW | STEADY |
| Total syllables in the post | 23 - 83 | LOW | STEADY |
| Total word count of the post | 15 - 50 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 2.1 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 12 - 73 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 34 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-54 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 10% | HIGH | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-26 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 5-43 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-32 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 49 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 55 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 55 | LOW | VARIES |
| Lines using past tense | 43% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.3 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Use of story transitions | 13% | TYPICAL | VARIES |
| Whether the post contains quotations | 50% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 30% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 5 - 20 | HIGH | STEADY |
| Percentage of sentences over 20 words | 39% | HIGH | STEADY |
| Word count of shortest sentence | 5 - 20 | HIGH | STEADY |
| How much sentence length varies (normalized) | 29% | LOW | VARIES |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences under 8 words | 2% | LOW | VARIES |
| Variation in clause count across sentences | 78% | LOW | VARIES |
| Variation in sentence lengths | 0 - 10 | LOW | VARIES |
| Average number of clauses per sentence | 1.1 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 22 | TYPICAL | STEADY |
| Average words per sentence | 11 - 22 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 43% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 13 - 29 | TYPICAL | STEADY |
| Overall sentence complexity | 15 - 49 | TYPICAL | STEADY |
| Typical sentence length (median) | 10 - 22 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 29 | TYPICAL | STEADY |
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