Danielle Delahunty-James's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
7x more signature
Percentage of emoji that are neutral/functional
5x more signature
See example from 31 Oct 2025
Emoji count relative to sentence count
7x more signature
Number of emoji in call-to-action lines
6x more Average emoji per line of text
6x more Whether the post starts with an emoji
14x more distinctive
See example from 31 Oct 2025
Number of emoji in the opening hook
6x more Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Percentage of complex words (3+ syllables)
1.3x less consistent
Typical paragraph length (median)
1.3x less consistent
Average sentences per paragraph
1.3x less consistent
Average sentences per paragraph
1.3x less consistent
Average word complexity (syllables per word)
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis 7 times more than the average LinkedIn user - and not just anywhere. Your call-to-action lines alone pack in 6 times more emoji than most. That's not just a quirk; it's a signature, and you do it without even trying. Even more wild: 5 times more of your emoji are neutral or functional, not just decorative.
This pattern works because it strips out stuffiness and instantly signals clarity, approachability, and intent. Your audience never has to guess your tone or next step - the emoji roadmap is right there. Now try briefing this to a ghostwriter: "Use 7x more emoji than normal, but make them mostly neutral, and ramp it up in CTAs." They'd think you were joking - because this isn't style, it's instinct. You couldn't reverse engineer it if you tried.
You post less than once a week on average, but every piece is stamped with your unmistakable fingerprint. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
18 Oct 2022 - 04 Sep 2025
0.4 posts/week avg
31/151 active weeks
120 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 23% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 7% | HIGH | VARIES |
| Whether CTAs include emoji | 37% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 2% of posts | LOW | VARIES |
| Average position of CTAs in the post | Upper half | TYPICAL | STEADY |
| CTAs phrased as questions vs statements | 7% | TYPICAL | VARIES |
| Whether any call-to-action exists | 72% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 29% | HIGH | VARIES |
| Average emoji per line of text | 64% | HIGH | STEADY |
| Balance between positive and negative emoji | 21% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.8 - 4.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.0 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 42 | HIGH | VARIES |
| Emoji count relative to sentence count | 70% | HIGH | STEADY |
| Emoji density in CTA sections | 10 - 80 | HIGH | STEADY |
| Emoji density in the hook section | 7 - 50 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 125 | HIGH | VARIES |
| Emoji used to replace words entirely | 11% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 14% | HIGH | VARIES |
| How often the same emoji repeats across the post | 12% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.4 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.4 - 1.9 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.3 - 2.7 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 4% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 79% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 21% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 58% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.4 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.3 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 46% | HIGH | VARIES |
| Variety of different emoji used as bullets | 5% | HIGH | VARIES |
| Whether any emoji are used in the post | 52% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 14% | HIGH | VARIES |
| Whether the post starts with an emoji | 39% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| How consistently emoji pair with specific words | 1% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 41% | HIGH | VARIES |
| Count of negative contractions used | 9% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 8% | LOW | VARIES |
| Count of positive contractions used | 50% | TYPICAL | VARIES |
| Number of different contraction types | 59% | TYPICAL | VARIES |
| Percentage of words that are contractions | 72% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 37:1 | TYPICAL | VARIES |
| Total number of contractions | 59% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 64% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 148 - 246 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 38 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 11 - 43 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 28 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0 - 23 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 55 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 8 - 60 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 39% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 56% | HIGH | STEADY |
| Proportion of hashtags in the opening | 33% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 44% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 33% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 33% | HIGH | VARIES |
| Hashtag density per 100 words | 24% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.6 | LOW | VARIES |
| Whether any hashtags are used | 6% of posts | LOW | VARIES |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 154 | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.6 | HIGH | VARIES |
| Whether the hook contains a question | 28% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 43% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 160 - 345 | TYPICAL | STEADY |
| Character position where the hook ends | 160 - 345 | TYPICAL | STEADY |
| Hook length relative to total post | 72% | TYPICAL | STEADY |
| Hook lines relative to total lines | 67% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 72% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 22% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 30% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 298 | LOW | VARIES |
| Average characters per line | 63 - 205 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.7 | TYPICAL | VARIES |
| Average words per line | 12 - 34 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 13 - 45 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 62% | TYPICAL | STEADY |
| Number of visual text blocks | 1.0 - 5.6 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 29% | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.7 - 2.3 | TYPICAL | STEADY |
| Variation in block sizes | 40% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 20% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | LOW | VARIES |
| Nesting depth of numbered lists | 4% | LOW | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether numbered lists are used | 2% of posts | LOW | VARIES |
| Average items per dash/bullet list | 11% | TYPICAL | VARIES |
| Use of inline enumeration | 1% | TYPICAL | VARIES |
| Whether any list structure is used | 13% of posts | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 87% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| How often three-word phrases repeat | 63% | LOW | VARIES |
| Count of words used only once | 21 - 77 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 7.7 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.7 | TYPICAL | VARIES |
| Number of unique words used | 22 - 96 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 82% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 1% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 4% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 53 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.9 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.2 | HIGH | VARIES |
| Whether the ending includes emoji | 44% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the ending includes hashtags | 6% of posts | LOW | VARIES |
| Character length of the closing | 141 - 396 | TYPICAL | STEADY |
| Closing length relative to total post | 75% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the closing has emoji clusters | 2% | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 43% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 20% | TYPICAL | VARIES |
| Whether there's a clear closing section | 78% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 95% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 48% | LOW | VARIES |
| Variation in length changes between paragraphs | 33% | LOW | VARIES |
| Average change in length between paragraphs | 59% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.1 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.9 - 4.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 26 - 68 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 1.0 - 5.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.1 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.0 - 7.4 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 20 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 41 - 75 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 19 | TYPICAL | STEADY |
| Total syllables in the post | 28 - 209 | TYPICAL | STEADY |
| Total word count of the post | 19 - 136 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 10% | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 0 - 33 | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 7-55 per 1k words | TYPICAL | STEADY |
| Em dash (—) usage per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-30 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Whether the post contains quotations | 63% of posts | HIGH | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 87 | TYPICAL | VARIES |
| Lines using past tense | 38% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.1 - 1.4 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 103 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post tells a story | 52% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 3 - 26 | HIGH | STEADY |
| Overall sentence complexity | 9 - 116 | HIGH | STEADY |
| Percentage of sentences over 20 words | 42% | HIGH | STEADY |
| Word count of shortest sentence | 1 - 24 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 17% | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.7 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 30 | TYPICAL | STEADY |
| Average words per sentence | 12 - 30 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 49% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 57% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 40 | TYPICAL | STEADY |
| Typical sentence length (median) | 10 - 30 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.3 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 18 - 47 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo