Daria Kępa-Green's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
6x more Percentage of emoji that are neutral/functional
5x more See example from 23 Sep 2025
Number of emoji in call-to-action lines
6x more consistent
Count of sentences starting with pronouns
4x more See example from 13 Nov 2025
Average emoji per line of text
5x more Sentences starting with pronouns (I, You, We, They) (%)
3x more See example from 13 Nov 2025
How often the same emoji repeats across the post
8x more Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
ALL CAPS words in the closing
5x less consistent
ALL CAPS words in the hook
5x less consistent
Average word complexity (syllables per word)
1.1x less consistent
Unique words divided by total words
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use emojis in your LinkedIn posts at rates most people would never dare: 6 times more lines packed with emoji, and 5 times more emoji per line than the average professional. Even your calls-to-action are 6 times more likely to feature an emoji - and not just playful ones, but neutral, functional icons that keep things moving. Subconsciously, you’re orchestrating a visual rhythm that few could match, and it’s as integral as your word choice.
This works because your posts instantly scan as approachable and intentional. The emoji aren’t just decoration - they’re punctuation, signals, almost like visual signposts in a wall of text. Now try briefing this to a ghostwriter: “Hey, can you use 5 times more functional emoji, but never let it get silly, and make sure they show up in my CTAs?” They’d look at you like you’d lost it. You can’t reverse-engineer this. It’s muscle memory, not a manual.
You post less than once a week, but every line is unmistakably yours. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
12 Jun 2020 - 16 Oct 2025
0.1 posts/week avg
32/280 active weeks
248 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 5% | TYPICAL | VARIES |
| Whether CTAs include emoji | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 43% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 20% | HIGH | VARIES |
| Average emoji per line of text | 51% | HIGH | STEADY |
| Balance between positive and negative emoji | 28% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 4.6 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.9 | HIGH | VARIES |
| Emoji count relative to sentence count | 34% | HIGH | STEADY |
| Emoji density in CTA sections | 9 - 57 | HIGH | STEADY |
| Emoji density in the hook section | 2 - 20 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 88 | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 10% | HIGH | VARIES |
| How often the same emoji repeats across the post | 20% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.2 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.5 - 1.5 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.2 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 72% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 28% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 48% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 2.2 | HIGH | VARIES |
| Variety of different emoji used as bullets | 3% | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 10% | HIGH | VARIES |
| Whether the post starts with an emoji | 10% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji used to replace words entirely | 1% | LOW | VARIES |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 6% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.5 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.4 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 23% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 29% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 34% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 3.5 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 3.0 | HIGH | VARIES |
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Total number of contractions | 0.0 - 4.6 | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 99% | HIGH | VARIES |
| Variety of different contractions used | 42% | HIGH | VARIES |
| Ratio of negative to positive contractions | 29:1 | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 6 - 55 | HIGH | STEADY |
| Usage of 'but' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 183 - 266 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 8 - 43 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 7 - 39 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 12 - 52 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 17 - 57 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 49% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 75% | HIGH | STEADY |
| Proportion of hashtags in the opening | 29% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 71% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 25% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 50% | HIGH | VARIES |
| Hashtag density per 100 words | 45% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.7 | LOW | VARIES |
| Whether any hashtags are used | 11% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 37% | HIGH | VARIES |
| ALL CAPS words in the hook | 0% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 164 - 419 | TYPICAL | STEADY |
| Character position where the hook ends | 164 - 419 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 54% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
| Whether the hook contains a question | 11% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 14% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 40% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variation in line lengths | 0 - 731 | HIGH | VARIES |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 7% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Average characters per line | 83 - 203 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 2.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.9 | TYPICAL | VARIES |
| Average words per line | 14 - 36 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 10 - 45 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 60% | TYPICAL | STEADY |
| Number of visual text blocks | 1.2 - 5.8 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 27% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 4% | TYPICAL | VARIES |
| Ratio of lines starting with quotes | 1% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.8 - 2.2 | TYPICAL | STEADY |
| Variation in block sizes | 55% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 33% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Whether dash/bullet lists are used | 9% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 9% | TYPICAL | VARIES |
| Variety of emoji used as bullets | 1% | TYPICAL | STEADY |
| Whether any list structure is used | 11% of posts | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 68% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.4 | HIGH | VARIES |
| How often three-word phrases repeat | 19% | LOW | VARIES |
| Count of words used only once | 27 - 102 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.3 - 6.2 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.1 - 2.6 | TYPICAL | STEADY |
| Number of unique words used | 30 - 130 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 78% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.5-4.2 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 14 - 61 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 29% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 29% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 11% of posts | LOW | VARIES |
| Character length of the closing | 145 - 553 | TYPICAL | STEADY |
| Closing length relative to total post | 70% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 34% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 17% | TYPICAL | VARIES |
| Whether there's a clear closing section | 77% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.8 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | VARIES |
| How much paragraph length varies | 0 - 11 | HIGH | VARIES |
| Variation in length changes between paragraphs | 0 - 15 | HIGH | VARIES |
| How frequently new paragraphs start | 12 - 74 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 2.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.9 | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.8 - 3.8 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.5 - 5.6 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 1.5 - 5.8 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7 - 17 | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 27 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 46 - 71 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 20 | TYPICAL | STEADY |
| Total sentence count | 1 - 11 | TYPICAL | STEADY |
| Total syllables in the post | 50 - 289 | TYPICAL | STEADY |
| Total word count of the post | 31 - 193 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-54 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 5-53 per 1k words | TYPICAL | STEADY |
| Em dash (—) usage per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 43 | TYPICAL | VARIES |
| Question marks per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Presence of dialogue attribution patterns | 1% | HIGH | VARIES |
| Total characters in quoted content | 0 - 394 | HIGH | VARIES |
| Use of story transitions | 15% | HIGH | VARIES |
| Average length of quoted passages | 0 - 117 | TYPICAL | VARIES |
| Lines starting with quotation marks | 1% | TYPICAL | STEADY |
| Lines using past tense | 47% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.6 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.3 | TYPICAL | VARIES |
| Whether the post contains quotations | 46% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 54% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 39% | HIGH | STEADY |
| Percentage of sentences under 8 words | 15% | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.4 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 24 | TYPICAL | STEADY |
| Average words per sentence | 12 - 24 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 51% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 54% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 19 - 35 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 11 - 90 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 10 - 24 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.9 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 21 - 42 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo