Devrim Celal's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
22x more signature ↑ increasing
Emoji count relative to sentence count
26x more signature ↑ increasing
Count of neutral/functional emoji
19x more signature ↑ increasing
Number of emoji clusters (groups of adjacent emoji)
45x more signature ↑ increasing
Number of emoji in the hook
19x more signature
Largest group of adjacent emoji
25x more signature ↑ increasing
Total number of emoji in the post
14x more signature ↑ increasing
See example from 30 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Use of 'you/your' in the hook
6x less consistent
Closing length relative to total post
1.6x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pack your opening hooks with emoji at a rate 22 times higher than the average LinkedIn writer. Not just a sprinkle, either - you cluster them together 45 times more often than most, creating bursts of visual signals that hit your audience before a single word lands. The numbers don't lie: your hooks are less about "Hi there" and more like a fireworks display.
Here's why it works: those emoji clusters force your readers to stop scrolling and pay attention, like road flares in the feed. It signals energy, presence, and a willingness to break the monotony. Now try briefing this to a ghostwriter: "Open every post with 19x more emoji than anyone else, but don't use 'you' or 'your' in the hook." They'd think you're joking. You couldn't copy-paste this if you tried - it's muscle memory, not a template.
And with just 0.4 posts per week, each one has to stand out. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2021 - Nov 2025)
Recent 38 posts since Dec 2023
vs
Earlier 41 posts before Dec 2023
Emoji usage Increasing (59% → 97%)
More
Style patterns based on 79 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
26 Oct 2021 - 30 Nov 2025
0.4 posts/week avg
57/214 active weeks
157 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 23% | HIGH | VARIES |
| Whether CTAs include emoji | 25% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 1% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs include hashtags | 13% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 72% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 62% | HIGH | VARIES |
| Average emoji per line of text | 0.4 - 2.4 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.4 - 3.2 | HIGH | STEADY |
| Balance between positive and negative emoji | 17% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.6 | HIGH | VARIES |
| Count of neutral/functional emoji | 1 - 17 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 4.1 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 197 | HIGH | VARIES |
| Emoji count relative to sentence count | 2% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 174 | HIGH | VARIES |
| Emoji density in the hook section | 13 - 293 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 197 | HIGH | VARIES |
| Emoji used to replace words entirely | 27% | HIGH | STEADY |
| How consistently emoji pair with specific words | 13% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 25% | HIGH | STEADY |
| Largest group of adjacent emoji | 0.4 - 3.4 | HIGH | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 2.9 | HIGH | VARIES |
| Number of different emoji types used | 1 - 10 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 3.8 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 3.6 | HIGH | VARIES |
| Number of emoji in the opening hook | 1.5 - 8.9 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 82% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 18% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 60% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 1% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 36% | HIGH | STEADY |
| Proportion of emoji that appear multiple times | 27% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 9.2 | HIGH | VARIES |
| Total number of emoji in the post | 0 - 17 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 58% | HIGH | STEADY |
| Variety of different emoji used as bullets | 7% | HIGH | VARIES |
| Whether any emoji are used in the post | 78% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 21% | HIGH | VARIES |
| Whether the post starts with an emoji | 42% | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Percentage of emoji that are negative/warning | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 4% | LOW | VARIES |
| Count of positive contractions used | 16% | LOW | VARIES |
| Number of different contraction types | 18% | LOW | VARIES |
| Percentage of words that are contractions | 20% | LOW | VARIES |
| Total number of contractions | 20% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 3% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 16% | LOW | VARIES |
| Variety of different contractions used | 14% | LOW | VARIES |
| Ratio of negative to positive contractions | 38:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 148 - 261 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 12 - 49 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 2 - 42 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 19 - 70 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 6 - 45 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 43% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 49% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 42% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 40% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 45% | HIGH | STEADY |
| Ratio of inline hashtags to end hashtags | 0 - 650 | HIGH | VARIES |
| Total number of hashtags | 0.2 - 7.1 | HIGH | STEADY |
| Whether any hashtags are used | 78% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 36% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 8.8 | TYPICAL | VARIES |
| Proportion of hashtags in the opening | 13% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 7.7 | HIGH | VARIES |
| Whether the hook contains emoji | 73% of posts | HIGH | STEADY |
| Whether there's a clear opening hook section | 57% of posts | HIGH | STEADY |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 5% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 152 - 351 | TYPICAL | STEADY |
| Character position where the hook ends | 152 - 351 | TYPICAL | STEADY |
| Hook length relative to total post | 52% | TYPICAL | STEADY |
| Hook lines relative to total lines | 47% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 52% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 27% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.1 - 3.1 | HIGH | STEADY |
| Blank lines per 100 total lines | 33 - 47 | HIGH | STEADY |
| Lines containing exactly one sentence | 80% | HIGH | STEADY |
| Number of visual text blocks | 3.1 - 8.9 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 20% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 40% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 5% | HIGH | VARIES |
| Spacing between content-rich lines | 1.6 - 2.1 | HIGH | STEADY |
| Variation in block sizes | 93% | HIGH | VARIES |
| Average characters per line | 57 - 113 | LOW | STEADY |
| Average words per line | 9 - 17 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 12 - 219 | LOW | STEADY |
| Average lines per text block | 0.8 - 1.7 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 56% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.7 | HIGH | VARIES |
| Use of inline enumeration | 2% | HIGH | VARIES |
| Variety of emoji used as bullets | 6% | HIGH | VARIES |
| Whether any list structure is used | 20% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 18% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 9% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 2% of posts | LOW | VARIES |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 21% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 28 - 97 | TYPICAL | STEADY |
| How often three-word phrases repeat | 73% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.1 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.3 - 3.0 | TYPICAL | STEADY |
| Number of unique words used | 31 - 120 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.7 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 43% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 50 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 5.0 | HIGH | VARIES |
| Whether the closing has emoji clusters | 33% | HIGH | VARIES |
| Whether the ending includes emoji | 65% of posts | HIGH | STEADY |
| Closing length relative to total post | 48% | LOW | STEADY |
| Whether the ending has a call-to-action | 19% of posts | LOW | VARIES |
| Whether the ending is a question | 5% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 121 - 349 | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 11% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 65% of posts | TYPICAL | STEADY |
| Whether there's a clear closing section | 86% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 86% | HIGH | STEADY |
| Consecutive short paragraphs | 2.2 - 6.9 | HIGH | STEADY |
| Total number of paragraphs | 3.1 - 8.8 | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| How much paragraph length varies | 61% | LOW | VARIES |
| Typical paragraph length (median) | 0.8 - 1.6 | LOW | STEADY |
| Average change in length between paragraphs | 56% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.9 - 1.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 1.8 | TYPICAL | STEADY |
| How frequently new paragraphs start | 25 - 125 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.9 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 94% | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 76% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are verbs | 10% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 6 - 36 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.0 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 19 - 62 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 29 | TYPICAL | STEADY |
| Total sentence count | 1 - 12 | TYPICAL | STEADY |
| Total syllables in the post | 55 - 298 | TYPICAL | STEADY |
| Total word count of the post | 29 - 174 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Comma usage per 1000 words | 17-93 per 1k words | HIGH | STEADY |
| Em dash (—) usage per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 0-26 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-44 per 1k words | TYPICAL | VARIES |
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 39 | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 57 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 65 | LOW | VARIES |
| Lines using past tense | 28% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 2.1 | TYPICAL | STEADY |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 28% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 37% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 74% | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0 - 23 | HIGH | VARIES |
| Average number of clauses per sentence | 1.3 - 3.3 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 29 | TYPICAL | STEADY |
| Average words per sentence | 8 - 29 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 63% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 43 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 19 | TYPICAL | VARIES |
| Overall sentence complexity | 0 - 123 | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 32% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 24% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 28 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.9 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 18 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 18 | TYPICAL | VARIES |
| Word count of the longest sentence | 19 - 49 | TYPICAL | STEADY |
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