Eleanor Walsh's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
9x more signature
Average emoji per line of text
12x more signature
Percentage of emoji that are negative/warning
86x more signature
Emoji used to replace words entirely
13x more signature
Number of emoji in the opening hook
8x more signature
Proportion of all-lowercase hashtags
4x more consistent
Number of emoji in call-to-action lines
7x more Does Less Of...
Patterns you use less often - that's part of your style too!
Use of 'you/your' in the hook
3x less consistent
Average lines per text block
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but your posts contain negative or warning emojis 86 times more often than the average LinkedIn writer. Not just a sprinkle here and there - it’s a signature. Across 368 weeks, this pattern never wavers. You’re carving out a visual code that’s almost impossible to miss, even though most people can’t quite put their finger on it.
This works because your audience reads those emojis as a signal - a heads-up, a flash of tension, a gut-check before the scroll continues. Now try briefing a ghostwriter: “Hey, can you make 86x more negative emojis show up in my posts, and sometimes just use them instead of words?” They’d look at you like you’ve lost your mind. This isn’t conscious craft - it’s muscle memory. You couldn’t reverse-engineer it if you tried.
You show up less than once a week, but when you do, your fingerprint is unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
02 Jun 2017 - 13 Jun 2024
0.1 posts/week avg
31/368 active weeks
337 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 16% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 21% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether any call-to-action exists | 32% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 5% | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 0.1 - 2.5 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 75% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.8 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 5.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.1 | HIGH | VARIES |
| Emoji count relative to sentence count | 43% | HIGH | STEADY |
| Emoji density in CTA sections | 1 - 59 | HIGH | STEADY |
| Emoji density in the hook section | 1 - 77 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 77 | HIGH | VARIES |
| Emoji used to replace words entirely | 48% | HIGH | STEADY |
| Largest group of adjacent emoji | 75% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.5 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.2 - 3.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 3% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 25% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 47% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 28% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 70% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 25% | HIGH | VARIES |
| Whether the post starts with an emoji | 25% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 3% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 8% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 2.6 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 21% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 21% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Ratio of negative to positive contractions | 53:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 25% | HIGH | VARIES |
| Variety of different contractions used | 47% | HIGH | VARIES |
| Count of negative contractions used | 21% | TYPICAL | VARIES |
| Count of positive contractions used | 63% | TYPICAL | VARIES |
| Number of different contraction types | 84% | TYPICAL | VARIES |
| Total number of contractions | 84% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 95% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 45 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 35 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 123 - 268 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 2 - 42 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 5 - 64 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 9 - 55 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 36% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 87% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Whether any hashtags are used | 79% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 4% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Hashtag density per 100 words | 0.0 - 8.8 | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
| Total number of hashtags | 0.7 - 3.8 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 1.1 | HIGH | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 16% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 132 - 519 | TYPICAL | STEADY |
| Character position where the hook ends | 132 - 519 | TYPICAL | STEADY |
| Hook length relative to total post | 89% | TYPICAL | STEADY |
| Hook lines relative to total lines | 81% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 89% | TYPICAL | STEADY |
| Whether the hook contains a question | 16% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 16% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 16% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 75 - 436 | HIGH | STEADY |
| Average words per line | 10 - 75 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 5% | HIGH | VARIES |
| Variation in line lengths | 0 - 1717 | HIGH | VARIES |
| Average spacing between blank lines | 51% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 34 | LOW | VARIES |
| Lines containing exactly one sentence | 24% | LOW | VARIES |
| Number of visual text blocks | 0.1 - 4.0 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 13% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 65% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 64% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| How often three-word phrases repeat | 65% | LOW | VARIES |
| Count of words used only once | 18 - 72 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 8.1 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.1 - 2.8 | TYPICAL | STEADY |
| Number of unique words used | 20 - 89 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.3 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.1-2.7 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.0 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 3% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 6% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 50 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 5% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.4 | HIGH | VARIES |
| Whether the closing has a signature phrase | 37% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 5% | HIGH | VARIES |
| Whether the ending includes hashtags | 79% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 127 - 572 | TYPICAL | STEADY |
| Closing length relative to total post | 92% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 32% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 21% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 10% | TYPICAL | VARIES |
| Whether there's a clear closing section | 58% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 3.5 | HIGH | VARIES |
| Average sentences per paragraph | 1.2 - 5.8 | HIGH | STEADY |
| Average sentences per paragraph | 1.2 - 5.8 | HIGH | STEADY |
| Consecutive long paragraphs | 37% | HIGH | VARIES |
| How much paragraph length varies | 0.0 - 9.1 | HIGH | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.6 - 6.2 | HIGH | STEADY |
| Opening paragraph length vs body average | 3% | HIGH | STEADY |
| Typical paragraph length (median) | 1.1 - 5.8 | HIGH | STEADY |
| Variation in length changes between paragraphs | 0.0 - 7.4 | HIGH | VARIES |
| Consecutive short paragraphs | 0.0 - 2.9 | LOW | VARIES |
| How frequently new paragraphs start | 15 - 54 | LOW | STEADY |
| Total number of paragraphs | 0.1 - 4.0 | LOW | STEADY |
| Closing paragraph length vs body average | 78% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 16 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 35 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 25 | TYPICAL | STEADY |
| Total sentence count | 2.3 - 8.2 | TYPICAL | STEADY |
| Total syllables in the post | 36 - 180 | TYPICAL | STEADY |
| Total word count of the post | 20 - 119 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parentheses usage per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 3 - 61 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Colon usage per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-40 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Ellipsis (...) usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 6-46 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-30 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 304 | HIGH | VARIES |
| Total characters in quoted content | 0 - 304 | HIGH | VARIES |
| Use of story transitions | 32% | HIGH | VARIES |
| Whether the post tells a story | 58% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 46% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.4 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.3 | TYPICAL | VARIES |
| Whether the post contains quotations | 53% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 24% | LOW | VARIES |
| Overall sentence complexity | 11 - 38 | LOW | STEADY |
| Percentage of sentences over 20 words | 14% | LOW | VARIES |
| Variation in clause count across sentences | 97% | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 2.2 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 18 | TYPICAL | STEADY |
| Average words per sentence | 9 - 18 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 64% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 28 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 13 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 33% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 17 | TYPICAL | STEADY |
| Variation in sentence lengths | 2 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 9 - 44 | TYPICAL | STEADY |
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