Elisa Manzotti's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of words used only once
1.1x more consistent
Unique words divided by total words
1.1x more consistent
Hook lines relative to total lines
1.4x more consistent
Closing length relative to total post
1.3x more consistent
Hook length relative to total post
1.3x more consistent
Where LinkedIn's 'see more' cuts off
1.3x more consistent
Opening paragraph length vs body average
1.8x more Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any emoji are used in the post
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Whether the ending includes emoji
rarely consistent
Whether the hook contains emoji
rarely consistent
Number of different emoji types used
rarely consistent
Consecutive long paragraphs
rarely consistent
Number of emoji in the closing
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are 1.4x more likely than average to open with a hook line - and your hooks themselves make up 1.3x more of your total post length. You instinctively pull readers in harder and faster than most, setting the tone before they even know what hit them. It isn't just word choice, either - you also use 1.1x more unique words, with a higher percentage appearing only once. Your posts are a case study in deliberate, attention-grabbing entry.
This works because readers can't look away. You create momentum from the first line, signaling originality and intent. Now try briefing this to a ghostwriter: "Start with a hook that's 1.3x longer than average and make sure the ratio of unique, single-use words is 1.1x higher, but don't use emoji." They’d look at you like you’d lost it. This isn't a template - it’s your fingerprint. Even you couldn't replicate it on command.
You post less than once every 10 weeks, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Jul 2018 - Aug 2025)
Recent 10 posts since Dec 2023
vs
Earlier 30 posts before Dec 2023
Hashtag usage Increasing (7% → 10%)
More
Opening hashtags Declining (3% → 0%)
Less
Style patterns based on 40 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
17 Jul 2018 - 27 Aug 2025
0.1 posts/week avg
30/372 active weeks
342 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 4% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 4% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 7% | TYPICAL | VARIES |
| Whether any call-to-action exists | 44% of posts | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 28% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of negative contractions used | 15% | TYPICAL | VARIES |
| Count of positive contractions used | 70% | TYPICAL | VARIES |
| Number of different contraction types | 78% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 37:1 | TYPICAL | VARIES |
| Total number of contractions | 85% | TYPICAL | VARIES |
| Variety of different contractions used | 32% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'on' per 1000 words | 0 - 45 | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-26 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Variety of function words used | 18% | LOW | STEADY |
| Overall grammatical word usage | 69 - 275 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 89 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 54 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 54 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 98 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 66 | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 4 - 18 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 67% | HIGH | STEADY |
| Proportion of hashtags in the opening | 33% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 67% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 33% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 33% | HIGH | VARIES |
| Hashtag density per 100 words | 42% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.1 | LOW | VARIES |
| Whether any hashtags are used | 11% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 4% | HIGH | VARIES |
| Character count of the hook | 25 - 256 | LOW | STEADY |
| Character position where the hook ends | 25 - 256 | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 4% of posts | LOW | VARIES |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 11% | LOW | VARIES |
| Whether there's a clear opening hook section | 7% of posts | LOW | VARIES |
| Hook length relative to total post | 93% | TYPICAL | STEADY |
| Hook lines relative to total lines | 91% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 93% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 22% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 19 | LOW | VARIES |
| Number of visual text blocks | 0.2 - 2.7 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 6% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 30% | LOW | VARIES |
| Variation in block sizes | 3% | LOW | VARIES |
| Variation in line lengths | 0 - 161 | LOW | VARIES |
| Average characters per line | 28 - 197 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average words per line | 6 - 31 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 56% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 12% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 2 - 44 | LOW | STEADY |
| How often three-word phrases repeat | 8% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.1 | LOW | VARIES |
| Length of longest repeated phrase | 26% | LOW | VARIES |
| Number of unique words used | 1 - 50 | LOW | STEADY |
| Percentage of words used only once | 94% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 93% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with subordinate clauses | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 58 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.5 per post | TYPICAL | VARIES |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with time words (%) | 62% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 9 - 309 | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 4% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 11% of posts | LOW | VARIES |
| Whether the ending is a question | 4% | LOW | VARIES |
| Whether there's a clear closing section | 30% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 4% | TYPICAL | VARIES |
| Closing length relative to total post | 96% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 26% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 92% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.3 - 2.0 | LOW | STEADY |
| How much paragraph length varies | 57% | LOW | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.9 - 2.5 | LOW | STEADY |
| Total number of paragraphs | 0.2 - 2.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 41% | LOW | VARIES |
| Average change in length between paragraphs | 76% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.3 | TYPICAL | STEADY |
| How frequently new paragraphs start | 7 - 180 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | VARIES |
| Percentage of words that are determiners | 8% | TYPICAL | VARIES |
| Percentage of words that are nouns | 0 - 55 | TYPICAL | VARIES |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | VARIES |
| Percentage of words that are verbs | 3 - 21 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 14 | LOW | VARIES |
| Total sentence count | 0.0 - 5.0 | LOW | STEADY |
| Total syllables in the post | 0 - 108 | LOW | VARIES |
| Total word count of the post | 0 - 60 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.3 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 88 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-101 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 0-107 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 0 - 67 | HIGH | VARIES |
| Comma usage per 1000 words | 0-40 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 1% | LOW | VARIES |
| Question marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-33 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 18% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 91 | TYPICAL | VARIES |
| Lines using past tense | 45% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.1 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 142 | TYPICAL | VARIES |
| Whether the post contains quotations | 37% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 41% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How much sentence length varies (normalized) | 32% | LOW | VARIES |
| Overall sentence complexity | 6 - 43 | LOW | STEADY |
| Percentage of sentences over 20 words | 13% | LOW | VARIES |
| Variation in clause count across sentences | 60% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 8.8 | LOW | VARIES |
| Word count of the longest sentence | 7 - 26 | LOW | STEADY |
| Average number of clauses per sentence | 1.1 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 18 | TYPICAL | STEADY |
| Average words per sentence | 6 - 18 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 55% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 7 - 23 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 15 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 33% | TYPICAL | VARIES |
| Typical sentence length (median) | 6 - 17 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 14 | TYPICAL | STEADY |
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