Gideon Thomas's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
5x more signature
See example from 11 Nov 2025
Proportion of hashtags placed at the end
4x more consistent
Predictability of line length pattern
2x more consistent
Whether any hashtags are used
2x more consistent
See example from 19 Nov 2025
Percentage of lines containing at least one emoji
4x more Number of emoji in the opening hook
5x more Whether the ending includes hashtags
2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Closing length relative to total post
1.6x less Hook lines relative to total lines
1.5x less Average words per line
1.5x less consistent
Typical paragraph length (median)
1.5x less consistent
Hook length relative to total post
1.3x less consistent
Where LinkedIn's 'see more' cuts off
1.3x less consistent
Average sentences per paragraph
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but nearly 5x more of your emojis are neutral or functional compared to the average LinkedIn poster. While most people sprinkle in the odd smile or rocket, you default to the straight-faced, utilitarian emoji - and on 4x as many lines as your peers. It’s almost like you’re using them as punctuation, not decoration.
This signals something powerful to your audience: composure, clarity, and a subtle refusal to play the lowest-common-denominator engagement game. Now try briefing this to a ghostwriter: “Add more neutral emojis, but never for flair - always to guide the flow.” They’d think you’ve lost your mind. You don’t even know when you’re doing it - it’s not a style guide, it’s your writing DNA.
You post just 0.7 times a week, but every post is unmistakably you. This is what Drumbeat captures - the subconscious patterns your audience feels, even when you can't explain them. Your real voice, at scale.
Style Evolution
How your writing has changed (May 2023 - Nov 2025)
Recent 45 posts since Dec 2023
vs
Earlier 44 posts before Dec 2023
Opening hashtags Declining (23% → 11%)
Less
Style patterns based on 89 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
10 May 2023 - 19 Nov 2025
0.7 posts/week avg
57/133 active weeks
76 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 28% | HIGH | VARIES |
| Whether CTAs include emoji | 35% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 3% | LOW | VARIES |
| Whether CTAs include hashtags | 7% of posts | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 4% | TYPICAL | VARIES |
| Whether any call-to-action exists | 81% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 28% | HIGH | VARIES |
| Average emoji per line of text | 38% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 25% | HIGH | VARIES |
| Balance between positive and negative emoji | 21% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.2 - 4.0 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.9 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 40 | HIGH | VARIES |
| Emoji count relative to sentence count | 43% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 71 | HIGH | VARIES |
| Emoji density in the hook section | 1 - 60 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 48 | HIGH | VARIES |
| Emoji used to replace words entirely | 11% | HIGH | VARIES |
| How consistently emoji pair with specific words | 4% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 4% | HIGH | VARIES |
| How often the same emoji repeats across the post | 17% | HIGH | VARIES |
| Largest group of adjacent emoji | 23% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.4 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.1 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.2 - 2.2 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 79% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 21% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 34% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 8% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 2% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.6 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.8 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 49% | HIGH | STEADY |
| Variety of different emoji used as bullets | 2% | HIGH | VARIES |
| Whether any emoji are used in the post | 58% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 4% | HIGH | VARIES |
| Whether the post starts with an emoji | 21% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 1.0 | TYPICAL | VARIES |
| Percentage of emoji that are 'corpspeak' type | 64% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 84% | HIGH | VARIES |
| Number of different contraction types | 99% | HIGH | VARIES |
| Ratio of negative to positive contractions | 56:1 | HIGH | VARIES |
| Total number of contractions | 0.0 - 2.3 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 28% | HIGH | VARIES |
| Variety of different contractions used | 55% | HIGH | STEADY |
| Count of negative contractions used | 22% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 89% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 147 - 237 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 34 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 6 - 48 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 22 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 38 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 13 - 53 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 14 - 53 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 23 | TYPICAL | STEADY |
| Variety of function words used | 43% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 12 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 11% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 82% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 56% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 9% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 288 | HIGH | VARIES |
| Total number of hashtags | 1.7 - 4.9 | HIGH | STEADY |
| Whether any hashtags are used | 96% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 8% | LOW | VARIES |
| Hashtag density per 100 words | 1.2 - 7.8 | TYPICAL | STEADY |
| Proportion of all-lowercase hashtags | 33% | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 18% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.5 | HIGH | VARIES |
| Whether the hook contains emoji | 38% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 37% | HIGH | VARIES |
| Whether there's a clear opening hook section | 53% of posts | HIGH | STEADY |
| Hook lines relative to total lines | 44% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 168 - 359 | TYPICAL | STEADY |
| Character position where the hook ends | 168 - 359 | TYPICAL | STEADY |
| Hook length relative to total post | 54% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.9 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 54% | TYPICAL | STEADY |
| Whether the hook contains a question | 16% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.2 - 3.0 | HIGH | STEADY |
| Blank lines per 100 total lines | 28 - 46 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 21% | HIGH | STEADY |
| Predictability of line length pattern | Fairly consistent | HIGH | STEADY |
| Proportion of blank space | 37% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 4% | HIGH | VARIES |
| Spacing between content-rich lines | 1.5 - 2.1 | HIGH | STEADY |
| Average words per line | 10 - 20 | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 61 - 129 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.8 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 77% | TYPICAL | STEADY |
| Number of visual text blocks | 2.3 - 7.9 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Variation in block sizes | 61% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 316 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether dash/bullet lists are used | 7% of posts | HIGH | VARIES |
| Average items per emoji list | 7% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 1% of posts | LOW | VARIES |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 24% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether any list structure is used | 8% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often three-word phrases repeat | 55% | LOW | VARIES |
| Common idioms and expressions per 1000 words | 14% | TYPICAL | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 36 - 85 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 5.9 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.7 | TYPICAL | STEADY |
| Number of unique words used | 40 - 105 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.1 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 31 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.2 | HIGH | VARIES |
| Whether the ending includes emoji | 43% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 90% of posts | HIGH | STEADY |
| Closing length relative to total post | 48% | LOW | STEADY |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| Whether the ending is a question | 7% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 120 - 348 | TYPICAL | STEADY |
| Whether the closing has emoji clusters | 3% | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 27% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 90% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive short paragraphs | 1.7 - 6.4 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 1% | LOW | VARIES |
| How much paragraph length varies | 72% | LOW | VARIES |
| Average change in length between paragraphs | 74% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.9 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 76% | TYPICAL | STEADY |
| How frequently new paragraphs start | 37 - 82 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 3.1 | TYPICAL | STEADY |
| Total number of paragraphs | 2.4 - 7.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 1.8 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 66% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 6 - 28 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 33 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 24 | TYPICAL | STEADY |
| Total sentence count | 3.3 - 8.8 | TYPICAL | STEADY |
| Total syllables in the post | 71 - 244 | TYPICAL | STEADY |
| Total word count of the post | 44 - 144 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hyphen usage per 1000 words | 2-48 per 1k words | HIGH | STEADY |
| Multiple exclamation marks per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Question marks per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-37 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 13-76 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| En dash (–) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-44 per 1k words | TYPICAL | VARIES |
| Multiple question marks per 1000 words | 0-1 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 4% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 1 - 31 | TYPICAL | STEADY |
| Quotation mark usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 117 | HIGH | VARIES |
| Number of quotation blocks | 0.2 - 1.9 | HIGH | STEADY |
| Whether the post contains quotations | 73% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 6% | LOW | VARIES |
| Lines using past tense | 30% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.3 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 145 | TYPICAL | VARIES |
| Whether the post tells a story | 44% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.4 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 21 | TYPICAL | STEADY |
| Average words per sentence | 11 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 61% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 65% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 38 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 12 - 59 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 26% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 22% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 20 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.1 - 2.1 | TYPICAL | STEADY |
| Variation in sentence lengths | 4 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 16 - 46 | TYPICAL | STEADY |
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