Grace Coxall's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature ↑ emerging
See example from 09 Dec 2025
Proportion of hashtags using CamelCase
5x more signature
Number of emoji in the opening hook
8x more signature ↑ emerging
Emoji count relative to sentence count
9x more distinctive ↑ emerging
Percentage of lines containing at least one emoji
5x more consistent ↑ emerging
Count of neutral/functional emoji
6x more ↑ emerging
Average emoji per line of text
6x more ↑ emerging
Does Less Of...
Patterns you use less often - that's part of your style too!
Ratio of lines starting with punctuation
rarely consistent
CTAs phrased as questions vs statements
9x less consistent
How often paragraphs contain just one sentence
2x less Spacing between content-rich lines
2x less Lines containing exactly one sentence
2x less Use of 'you/your' in the hook
1.8x less consistent
Number of narrative/story signals
1.6x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji at a rate 6 times higher than the average LinkedIn author. Not just a sprinkle - nearly every fifth line you write packs an emoji, and you're 8 times more likely to kick off your opening hook with one. It's not about showy reactions or cutesy vibes; you're deploying symbols as if they're punctuation, a quiet signal that tells your audience exactly how to read you.
This works because it's both disarming and methodical - your posts feel breezy, almost unfiltered, yet there's precision in how you signal tone and intent. Now try briefing this to a ghostwriter: "Please use neutral emoji 6x the industry average, especially up front, but don't make it look forced." Good luck. You couldn't reverse-engineer this even if you had the numbers taped to your monitor. It's not a checklist, it's muscle memory.
You post less than once a week, but every time you do, your DNA is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Aug 2018 - Jun 2025)
Recent 13 posts since Dec 2023
vs
Earlier 34 posts before Dec 2023
Opening hashtags Stopped (was 68%, now rarely)
Stopped
Emoji usage Started recently (69% in last 2 years, was 0% before)
New
Style patterns based on 47 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
15 Aug 2018 - 12 Jun 2025
0.1 posts/week avg
17/357 active weeks
340 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include hashtags | 28% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 1% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 7% | TYPICAL | VARIES |
| Whether CTAs include emoji | 8% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 64% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 11% | HIGH | VARIES |
| Average emoji per line of text | 62% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 56% | HIGH | VARIES |
| Count of neutral/functional emoji | 1.1 - 4.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.7 | HIGH | VARIES |
| Emoji count relative to sentence count | 81% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 103 | HIGH | VARIES |
| Emoji density in the hook section | 7 - 70 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 68 | HIGH | VARIES |
| Emoji used to replace words entirely | 11% | HIGH | VARIES |
| How consistently emoji pair with specific words | 7% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 11% | HIGH | VARIES |
| How often the same emoji repeats across the post | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 56% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.7 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.7 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.9 - 2.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0 - 46 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 96% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 40% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 14% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 11% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.7 | HIGH | VARIES |
| Variety of different emoji used as bullets | 11% | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 11% | HIGH | VARIES |
| Whether the post starts with an emoji | 33% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 4% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 7% | TYPICAL | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 0.4 | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 2.0 | TYPICAL | VARIES |
| Percentage of emoji that are positive/celebratory | 4% | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.1 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 16% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 19% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Ratio of negative to positive contractions | 85:1 | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of negative contractions used | 11% | LOW | VARIES |
| Count of positive contractions used | 26% | LOW | VARIES |
| Number of different contraction types | 36% | LOW | VARIES |
| Total number of contractions | 36% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 22% | TYPICAL | VARIES |
| Variety of different contractions used | 30% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 34 | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 99 - 248 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 40 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 57 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 68 | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 13 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags in the opening | 70% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 88% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 11% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 311 | HIGH | VARIES |
| Whether any hashtags are used | 70% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 70% | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 3% | LOW | VARIES |
| Total number of hashtags | 0.0 - 2.1 | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 10.0 | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 19% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 8% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 8% | LOW | VARIES |
| Whether there's a clear opening hook section | 8% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 123 - 288 | TYPICAL | STEADY |
| Character position where the hook ends | 123 - 288 | TYPICAL | STEADY |
| Hook length relative to total post | 90% | TYPICAL | STEADY |
| Hook lines relative to total lines | 88% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 90% | TYPICAL | STEADY |
| Whether the hook contains emoji | 15% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 3% | HIGH | VARIES |
| Average spacing between blank lines | 31% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 22 | LOW | VARIES |
| Lines containing exactly one sentence | 22% | LOW | VARIES |
| Number of visual text blocks | 0.0 - 3.8 | LOW | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 7% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 46% | LOW | VARIES |
| Variation in block sizes | 9% | LOW | VARIES |
| Variation in line lengths | 0 - 375 | LOW | VARIES |
| Average characters per line | 99 - 211 | TYPICAL | STEADY |
| Average lines per text block | 0.4 - 2.3 | TYPICAL | STEADY |
| Average words per line | 16 - 36 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | LOW | VARIES |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 2% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 2% of posts | LOW | VARIES |
| Nesting depth of numbered lists | 11% | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 19% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 3.7 | LOW | VARIES |
| Length of longest repeated phrase | 51% | LOW | VARIES |
| Count of words used only once | 9 - 63 | TYPICAL | STEADY |
| Number of unique words used | 5 - 79 | TYPICAL | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | VARIES |
| Unique words divided by total words | 89% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.9 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 45% | LOW | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 7% | LOW | VARIES |
| Sentences starting with time words (%) | 24% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.6 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 70% of posts | HIGH | STEADY |
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| Whether the ending is a question | 2% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 110 - 277 | TYPICAL | STEADY |
| Closing length relative to total post | 89% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the closing has emoji clusters | 2% | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 40% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 15% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 55% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.1 - 2.1 | HIGH | STEADY |
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Consecutive short paragraphs | 96% | LOW | VARIES |
| Total number of paragraphs | 0.0 - 4.0 | LOW | STEADY |
| Average sentences per paragraph | 1.6 - 3.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.6 - 3.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 138 | TYPICAL | VARIES |
| How much paragraph length varies | 0.0 - 2.6 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.8 - 3.6 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.6 - 3.4 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 52% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | VARIES |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 10 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 5 - 17 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 17 | LOW | VARIES |
| Total sentence count | 0.4 - 7.6 | LOW | STEADY |
| Total syllables in the post | 0 - 177 | LOW | VARIES |
| Total word count of the post | 0 - 112 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.3 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 42 - 80 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 21 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 8-57 per 1k words | HIGH | STEADY |
| Exclamation marks per 1000 words | 0-77 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 9 - 47 | HIGH | STEADY |
| Ellipsis (...) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-49 per 1k words | TYPICAL | VARIES |
| Em dash (—) usage per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 68 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.5 | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 86 | LOW | VARIES |
| Use of story transitions | 6% | LOW | VARIES |
| Whether the post tells a story | 17% of posts | LOW | VARIES |
| Lines using past tense | 30% | TYPICAL | VARIES |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Whether the post contains quotations | 32% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 20% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 19 | TYPICAL | STEADY |
| Average words per sentence | 7 - 19 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 69% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 31 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 11 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 46 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 24% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 44% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 17 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.3 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 10 - 36 | TYPICAL | STEADY |
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