Hannah Stacey's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
9x more signature ↑ increasing
Emoji count relative to sentence count
14x more signature ↑ increasing
Number of emoji in the opening hook
8x more signature ↑ increasing
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 27 Nov 2025
Average emoji per line of text
7x more signature ↑ increasing
Whether the hook contains emoji
6x more Typical sentence length (median)
2x more Does Less Of...
Patterns you use less often - that's part of your style too!
ALL CAPS words in the hook
4x less consistent
ALL CAPS words in the closing
4x less consistent
Percentage of complex words (3+ syllables)
1.4x less consistent
Average word complexity (syllables per word)
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are an emoji masterclass: you use 9 times more emoji-laced lines than the average LinkedIn writer, and for every sentence, you drop in 14 times the emoji. Even your opening hooks are 8x more emoji-heavy than most. It's not just flair - 6x more of your emoji serve a neutral or functional purpose, not just for decoration.
This works because your readers instantly recognize your tone - approachable, modern, never forced. Now try briefing a ghostwriter: "Hey, make every line seven times more emoji-rich than the average, but keep them neutral, never cheesy." They'd think you were joking. You couldn't reverse-engineer this style with a guide; it's built into your fingertips, not your templates.
You post less than once a week, but your style is unmistakable every time you show up. That's what Drumbeat uncovers - the signature moves you can't teach or fake, but your audience feels every time they see your name.
Style Evolution
How your writing has changed (Jul 2021 - Nov 2025)
Recent 8 posts since Dec 2023
vs
Earlier 7 posts before Dec 2023
Emoji usage Increasing (29% → 88%)
More
Style patterns based on 15 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
28 Jul 2021 - 27 Nov 2025
0.1 posts/week avg
14/227 active weeks
213 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 17% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 13% | HIGH | VARIES |
| Whether CTAs include emoji | 20% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 7% of posts | LOW | VARIES |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| Whether any call-to-action exists | 47% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 76% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 36% | HIGH | VARIES |
| Balance between positive and negative emoji | 14% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.8 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 6.1 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.1 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 59 | HIGH | VARIES |
| Emoji count relative to sentence count | 1% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 100 | HIGH | VARIES |
| Emoji density in the hook section | 17 - 55 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 80 | HIGH | VARIES |
| Emoji used to replace words entirely | 8% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 36% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 5.3 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.9 | HIGH | STEADY |
| Number of emoji in the opening hook | 1.0 - 3.0 | HIGH | STEADY |
| Percentage of emoji that are negative/warning | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 83% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 15% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 72% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 5% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.6 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 6.2 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 71% | HIGH | STEADY |
| Variety of different emoji used as bullets | 9% | HIGH | VARIES |
| Whether any emoji are used in the post | 73% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 9% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| How consistently emoji pair with specific words | 1% | TYPICAL | STEADY |
| How often the same emoji repeats across the post | 3% | TYPICAL | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 0.4 | TYPICAL | VARIES |
| Percentage of emoji that are 'corpspeak' type | 1% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | VARIES |
| Variety of different contractions used | 53% | HIGH | STEADY |
| Count of negative contractions used | 7% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:15 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Count of positive contractions used | 73% | TYPICAL | VARIES |
| Number of different contraction types | 80% | TYPICAL | VARIES |
| Total number of contractions | 80% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 12 - 66 | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'of' per 1000 words | 4 - 43 | HIGH | STEADY |
| Usage of 'so' per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 29 | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 177 - 302 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 39 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 11 - 56 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 19 - 66 | TYPICAL | STEADY |
| Variety of function words used | 44% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8.0 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags in the opening | 50% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 50% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 3% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.6 | LOW | VARIES |
| Whether any hashtags are used | 7% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.1 - 2.1 | HIGH | STEADY |
| Whether the hook contains a question | 27% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 73% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 33% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 133 - 374 | TYPICAL | STEADY |
| Character position where the hook ends | 133 - 374 | TYPICAL | STEADY |
| Hook length relative to total post | 74% | TYPICAL | STEADY |
| Hook lines relative to total lines | 63% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 74% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 20% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 5% | HIGH | VARIES |
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 6.9 | HIGH | VARIES |
| Variation in line lengths | 0 - 1360 | HIGH | VARIES |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Average characters per line | 62 - 196 | TYPICAL | STEADY |
| Average lines per text block | 0.5 - 2.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 3.6 | TYPICAL | VARIES |
| Average words per line | 11 - 36 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 5 - 40 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 62% | TYPICAL | STEADY |
| Number of visual text blocks | 0.9 - 4.3 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 22% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.4 - 2.1 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 33% | HIGH | VARIES |
| Consistency of numbered list formatting | 7% | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.3 | HIGH | VARIES |
| Whether dash/bullet lists are used | 7% of posts | HIGH | VARIES |
| Whether numbered lists are used | 7% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Nesting depth of numbered lists | 20% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether any list structure is used | 13% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 10 - 95 | TYPICAL | STEADY |
| How often three-word phrases repeat | 72% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 6.8 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.7 | TYPICAL | VARIES |
| Number of unique words used | 4 - 126 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 6% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 6% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 30 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 0 - 59 | HIGH | VARIES |
| Sentences starting with time words (%) | 0 - 42 | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 30% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-2.5 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 32 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.0 | HIGH | VARIES |
| Whether the ending includes emoji | 53% of posts | HIGH | STEADY |
| Whether the ending is a question | 27% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 7% of posts | LOW | VARIES |
| Character length of the closing | 84 - 455 | TYPICAL | STEADY |
| Closing length relative to total post | 78% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 13% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 33% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 73% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive long paragraphs | 7% | LOW | VARIES |
| How much paragraph length varies | 71% | LOW | VARIES |
| Variation in length changes between paragraphs | 45% | LOW | VARIES |
| Average change in length between paragraphs | 96% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.2 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 80% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.8 - 3.2 | TYPICAL | STEADY |
| How frequently new paragraphs start | 23 - 66 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.0 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 75% | TYPICAL | STEADY |
| Total number of paragraphs | 1.1 - 4.5 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.0 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 9% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 0.0 - 9.1 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.3 - 1.6 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 24 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 37 - 70 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 17 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 310 | TYPICAL | VARIES |
| Total word count of the post | 0 - 210 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 0 - 65 | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 9-40 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-59 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-32 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 191 | HIGH | VARIES |
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Presence of dialogue attribution patterns | 0% | HIGH | STEADY |
| Total characters in quoted content | 0 - 297 | HIGH | VARIES |
| Whether the post contains quotations | 80% of posts | HIGH | STEADY |
| Whether the post tells a story | 67% of posts | HIGH | STEADY |
| Lines using past tense | 41% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.7 - 2.9 | TYPICAL | STEADY |
| Number of quotation blocks | 0.4 - 1.2 | TYPICAL | STEADY |
| Use of story transitions | 7% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.6 - 5.0 | HIGH | STEADY |
| Average number of words per sentence | 11 - 48 | HIGH | STEADY |
| Average words per sentence | 11 - 48 | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 71 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 35 | HIGH | VARIES |
| Overall sentence complexity | 0 - 252 | HIGH | VARIES |
| Percentage of sentences over 20 words | 50% | HIGH | STEADY |
| Typical sentence length (median) | 10 - 48 | HIGH | STEADY |
| Variation in clause count across sentences | 0 - 11 | HIGH | VARIES |
| Variation in sentence lengths | 0 - 33 | HIGH | VARIES |
| Word count of shortest sentence | 0 - 35 | HIGH | VARIES |
| Word count of the longest sentence | 17 - 72 | HIGH | STEADY |
| Percentage of sentences under 8 words | 13% | LOW | VARIES |
| How much sentence length varies (normalized) | 53% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 56% | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo