Jason Moore's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
21x more signature
See example from 05 Nov 2024
Balance between positive and negative emoji
23x more signature
Percentage of lines containing at least one emoji
12x more signature
Average emoji per line of text
9x more signature
Count of positive/celebratory emoji
8x more signature
Number of emoji in call-to-action lines
6x more signature
Number of emoji in the opening hook
4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the post contains quotations
rarely consistent
Whether the post tells a story
rarely consistent
Whether there's a clear opening hook section
rarely consistent
Variety of different contractions used
rarely consistent
Number of quotation blocks
rarely consistent
Number of different contraction types
rarely consistent
Percentage of emoji that are neutral/functional
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are an emoji supernova. Across eight years, 21 times more of your emoji are positive or celebratory than the average LinkedIn user. And you pack them in everywhere: 12 times more lines contain at least one emoji, and your average emoji-per-line is 9x the norm. Forget subtlety - your posts are practically confetti cannons.
Why does this land? It signals relentless energy and optimism - readers can't help but feel the pulse. Now try explaining that to a ghostwriter: "Use 8 times more positive emoji than anyone else, but do it naturally, and keep the ratio balanced 23x better than the average person." They'd think you were joking. This isn't a style guide - it's muscle memory. You couldn't fake this if you tried.
You post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - those patterns you can't articulate but your audience instantly feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
27 Jun 2016 - 16 Oct 2024
0.1 posts/week avg
19/434 active weeks
415 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 6% of posts | LOW | VARIES |
| Whether any call-to-action exists | 38% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 100% | HIGH | STEADY |
| Balance between positive and negative emoji | 100% | HIGH | STEADY |
| Count of positive/celebratory emoji | ~1.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 20% | HIGH | STEADY |
| Emoji density in CTA sections | 21 | HIGH | STEADY |
| Emoji density in the hook section | 21 | HIGH | STEADY |
| Number of emoji in call-to-action lines | ~1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~1.0 | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 100% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of neutral/functional emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 1% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are neutral/functional | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.3 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 6% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 6% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 0% | LOW | STEADY |
| Percentage of words that are contractions | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 0% | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 0% | LOW | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 32 | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-31 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 38 | HIGH | VARIES |
| Usage of 'and' per 1000 words | 0 - 33 | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Variety of function words used | 20% | LOW | STEADY |
| Overall grammatical word usage | 99 - 295 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 55 | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 47 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 80 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 63 | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 18 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 32 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 67% | HIGH | STEADY |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 33% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.0 | LOW | VARIES |
| Whether any hashtags are used | 19% of posts | LOW | VARIES |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 6% | HIGH | VARIES |
| Character count of the hook | 45 - 193 | LOW | STEADY |
| Character position where the hook ends | 45 - 193 | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains emoji | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 6% | LOW | VARIES |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Hook length relative to total post | 98% | TYPICAL | STEADY |
| Hook lines relative to total lines | 96% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 98% | TYPICAL | STEADY |
| Whether the hook contains a question | 19% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines containing exactly one sentence | 85% | HIGH | STEADY |
| Percentage of single-word lines | 6% | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 6% | HIGH | VARIES |
| Average spacing between blank lines | 12% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 12 | LOW | VARIES |
| Number of visual text blocks | 0.6 - 1.6 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 6% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 2% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 25% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 91 | LOW | VARIES |
| Average characters per line | 39 - 154 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 1.7 | TYPICAL | STEADY |
| Average words per line | 7 - 27 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 8 - 27 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| Length of longest repeated phrase | 62% | LOW | VARIES |
| Number of unique words used | 8 - 31 | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 7.4 | TYPICAL | VARIES |
| Percentage of words used only once | 92% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 93% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 60 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.7 per post | LOW | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 6% | HIGH | VARIES |
| Character length of the closing | 39 - 212 | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.3 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 6% of posts | LOW | VARIES |
| Whether the ending includes emoji | 6% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 19% of posts | LOW | VARIES |
| Whether there's a clear closing section | 25% of posts | LOW | VARIES |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 12% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 19% | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 4.6 | HIGH | VARIES |
| How frequently new paragraphs start | 0 - 365 | HIGH | VARIES |
| How much paragraph length varies | 0.0 - 7.6 | HIGH | VARIES |
| Consecutive short paragraphs | 0.5 - 1.7 | LOW | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.1 - 3.2 | LOW | STEADY |
| Total number of paragraphs | 0.6 - 2.0 | LOW | STEADY |
| Variation in length changes between paragraphs | 0% | LOW | STEADY |
| Average sentences per paragraph | 0.4 - 2.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.4 - 2.5 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 72% | TYPICAL | STEADY |
| Consecutive long paragraphs | 12% | TYPICAL | VARIES |
| Opening paragraph length vs body average | 72% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.3 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 1% | LOW | VARIES |
| Percentage of words that are pronouns | 5% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 0 - 57 | TYPICAL | VARIES |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1.0 - 6.3 | LOW | STEADY |
| Total sentence count | 0.1 - 3.6 | LOW | STEADY |
| Total syllables in the post | 12 - 59 | LOW | STEADY |
| Total word count of the post | 7 - 37 | LOW | STEADY |
| Average word complexity (syllables per word) | 0.9 - 2.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 0 - 114 | TYPICAL | VARIES |
| Percentage of complex words (3+ syllables) | 0 - 44 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with a question | 10% | HIGH | VARIES |
| Question marks per 1000 words | 0-40 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-28 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-70 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-69 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 59 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 22% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 0.8 | LOW | VARIES |
| Number of quotation blocks | ~0.0 | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Use of story transitions | 2% | LOW | VARIES |
| Whether the post contains quotations | 0% of posts | LOW | STEADY |
| Whether the post tells a story | 0% of posts | LOW | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 85% | HIGH | STEADY |
| Word count of shortest sentence | 3 - 18 | HIGH | STEADY |
| How much sentence length varies (normalized) | 25% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Variation in clause count across sentences | 5% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 7.8 | LOW | VARIES |
| Word count of the longest sentence | 9 - 23 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 19 | TYPICAL | STEADY |
| Average words per sentence | 7 - 19 | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 9 - 23 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 46 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 21% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 26% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 19 | TYPICAL | STEADY |
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