Julia Consuegra Sully's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 10 Dec 2025
Emoji usage in the middle section of the post
22x more signature
Proportion of hashtags placed at the end
4x more signature
Proportion of hashtags using CamelCase
5x more signature
Emoji count relative to sentence count
11x more signature
CTAs using command verbs (Click, Share, Comment, etc.)
8x more signature
How often the same emoji repeats across the post
15x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of hashtags in the opening
60x less consistent
Percentage of words that are pronouns
3x less How easy the text is to read (higher = easier)
2x less Hook lines relative to total lines
1.9x less Typical paragraph length (median)
1.9x less consistent
Average sentences per paragraph
1.6x less consistent
Average sentences per paragraph
1.6x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis in the middle of your LinkedIn posts 22 times more than the average author. Not just at the start or end - right in the heart of your message, where most people would never think to drop them. It's so specific, it's almost like a written fingerprint. Most people sprinkle emojis as decoration; you deploy them mid-thought, turning abstract points into something instantly visual.
Why does it work? It signals confidence and clarity - you don't need to lean on pronouns (3x less than average) or easy-read phrasing (your posts are 2x less readable), because your structure and symbols do the heavy lifting. Now try briefing someone to "use 22x more mid-sentence emojis but keep hashtags at the end in CamelCase, and avoid pronouns." They'd stare at you like you're speaking code. This isn't a style guide - it's muscle memory. Not even you could reverse-engineer it on purpose.
And with 4.3 posts per week, your consistency is a drumbeat your audience can feel. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience senses. Your company's message, in each team member's real voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Aug 2025 - 10 Dec 2025
4.3 posts/week avg
14/18 active weeks
4 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 77% | HIGH | STEADY |
| Whether CTAs include emoji | 22% of posts | HIGH | VARIES |
| Whether any call-to-action exists | 99% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 3% | LOW | VARIES |
| Whether CTAs include hashtags | 1% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 12% | HIGH | VARIES |
| Average emoji per line of text | 46% | HIGH | STEADY |
| Count of neutral/functional emoji | 1.4 - 5.6 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 36 | HIGH | VARIES |
| Emoji count relative to sentence count | 1% | HIGH | STEADY |
| Emoji density in CTA sections | 9 - 103 | HIGH | STEADY |
| Emoji density in the hook section | 4 - 35 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 4 - 156 | HIGH | STEADY |
| Emoji used to replace words entirely | 19% | HIGH | VARIES |
| How consistently emoji pair with specific words | 6% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 14% | HIGH | VARIES |
| How often the same emoji repeats across the post | 38% | HIGH | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 2.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.2 - 1.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.2 - 1.8 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 46% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 3.5 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.4 | HIGH | VARIES |
| Variety of different emoji used as bullets | 4% | HIGH | VARIES |
| Whether any emoji are used in the post | 36% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 14% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of different emoji types used | 0.0 - 1.7 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 22% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 5% | LOW | VARIES |
| Number of different contraction types | 5% | LOW | VARIES |
| Percentage of words that are contractions | 7% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 5% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 7% | LOW | VARIES |
| Variety of different contractions used | 5% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'and' per 1000 words | 18 - 57 | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'to' per 1000 words | 4 - 34 | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 118 - 209 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 3 - 26 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 0 - 30 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 13 - 58 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 35% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 1.9 - 8.7 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 10% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 99% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 89% | HIGH | STEADY |
| Total number of hashtags | 1.6 - 6.3 | HIGH | STEADY |
| Whether any hashtags are used | 83% of posts | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 1% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 2% | LOW | VARIES |
| Whether the opening line contains a hashtag | 2% | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hook lines relative to total lines | 35% | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains emoji | 5% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 1% | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 229 - 388 | TYPICAL | STEADY |
| Character position where the hook ends | 229 - 388 | TYPICAL | STEADY |
| Hook length relative to total post | 59% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 59% | TYPICAL | STEADY |
| Whether the hook contains a question | 15% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 35% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.3 - 3.6 | HIGH | STEADY |
| Blank lines per 100 total lines | 27 - 43 | HIGH | STEADY |
| Lines containing exactly one sentence | 84% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 35% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 5% | HIGH | VARIES |
| Spacing between content-rich lines | 1.4 - 2.0 | HIGH | STEADY |
| Variation in block sizes | 0.0 - 2.8 | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 74 - 149 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.9 | TYPICAL | STEADY |
| Average words per line | 10 - 22 | TYPICAL | STEADY |
| Number of visual text blocks | 2.8 - 5.0 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 17% | TYPICAL | STEADY |
| Variation in line lengths | 0 - 612 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 72% | HIGH | VARIES |
| Average items per emoji list | 64% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether any list structure is used | 22% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 17% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 14% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 40 - 70 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.3 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.2 - 8.2 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.5 - 3.3 | TYPICAL | STEADY |
| Number of unique words used | 46 - 83 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 6% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.2 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.9 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 9% | TYPICAL | VARIES |
| Sentences starting with time words (%) | 75% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 5% | HIGH | VARIES |
| Number of emoji in the closing | 0.0 - 1.3 | HIGH | VARIES |
| Whether the closing has a signature phrase | 36% of posts | HIGH | VARIES |
| Whether the ending has a call-to-action | 55% of posts | HIGH | STEADY |
| Whether the ending includes emoji | 33% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 83% of posts | HIGH | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending is a question | 4% | LOW | VARIES |
| Character length of the closing | 141 - 417 | TYPICAL | STEADY |
| Closing length relative to total post | 54% | TYPICAL | STEADY |
| Whether there's a clear closing section | 95% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 95% | HIGH | STEADY |
| Consecutive short paragraphs | 2.5 - 8.0 | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average change in length between paragraphs | 36% | LOW | VARIES |
| Average sentences per paragraph | 0.9 - 1.6 | LOW | STEADY |
| Average sentences per paragraph | 0.9 - 1.6 | LOW | STEADY |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| How much paragraph length varies | 54% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.6 - 2.8 | LOW | STEADY |
| Typical paragraph length (median) | 0.9 - 1.2 | LOW | STEADY |
| How frequently new paragraphs start | 46 - 89 | TYPICAL | STEADY |
| Total number of paragraphs | 2.9 - 8.1 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 73% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 2% | LOW | STEADY |
| Percentage of words that are adverbs | 2% | LOW | STEADY |
| Percentage of words that are pronouns | 3% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 19 - 35 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 14 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How easy the text is to read (higher = easier) | 4 - 45 | LOW | STEADY |
| Total sentence count | 2.2 - 5.3 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.7 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 11 - 29 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 19 - 30 | TYPICAL | STEADY |
| Total syllables in the post | 95 - 206 | TYPICAL | STEADY |
| Total word count of the post | 53 - 105 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 15-75 per 1k words | HIGH | STEADY |
| Em dash (—) usage per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 2% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 18-76 per 1k words | TYPICAL | STEADY |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 19 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 19 | LOW | VARIES |
| Use of story transitions | 5% | LOW | VARIES |
| Whether the post contains quotations | 22% of posts | LOW | VARIES |
| Whether the post tells a story | 19% of posts | LOW | VARIES |
| Lines using past tense | 29% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.2 - 1.7 | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 2.0 - 4.9 | HIGH | STEADY |
| Average number of words per sentence | 13 - 36 | HIGH | STEADY |
| Average words per sentence | 13 - 36 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 84% | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 15 - 59 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 6 - 21 | HIGH | STEADY |
| Overall sentence complexity | 3 - 192 | HIGH | STEADY |
| Percentage of sentences over 20 words | 49% | HIGH | STEADY |
| Typical sentence length (median) | 11 - 34 | HIGH | STEADY |
| Variation in clause count across sentences | 0 - 21 | HIGH | VARIES |
| Variation in sentence lengths | 1 - 26 | HIGH | STEADY |
| Word count of shortest sentence | 5 - 20 | HIGH | STEADY |
| Percentage of sentences under 8 words | 7% | LOW | VARIES |
| How much sentence length varies (normalized) | 53% | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Word count of the longest sentence | 17 - 60 | TYPICAL | STEADY |
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