Justin Bishop's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
12x more signature
Number of emoji in the hook
10x more signature
Proportion of hashtags using CamelCase
5x more signature
Whether the hook contains emoji
7x more signature
Percentage of lines containing at least one emoji
5x more consistent
Emoji count relative to sentence count
7x more distinctive
Average emoji per line of text
8x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
Percentage of words that are prepositions
1.4x less Percentage of words that are verbs
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 12 times more emoji in your opening hooks than the average LinkedIn poster. That's not just a stylistic quirk - it's a signature move. Most people sprinkle in a smiley here or there. You lead with a full emoji barrage, turning every scroll-stopping line into a visual jolt.
This works because it signals energy and approachability before a reader even glances at your actual words. It’s a dopamine hit in a feed of sameness. Now try briefing this to a ghostwriter: "Make sure the hook has 12x more emoji than anyone else, but keep it authentic." They’d stare at you like you’d lost your mind - because this isn’t a checklist, it’s muscle memory. You couldn’t reverse-engineer this even if you wanted to.
You post less than once a week - every drop is intentional. This is exactly what Drumbeat captures: the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
14 Dec 2023 - 30 Oct 2025
0.2 posts/week avg
19/99 active weeks
80 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 45% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 5% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 8% | TYPICAL | VARIES |
| Whether any call-to-action exists | 65% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 47% | HIGH | VARIES |
| Average emoji per line of text | 82% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 62% | HIGH | VARIES |
| Balance between positive and negative emoji | 28% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.3 - 5.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.2 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 100 | HIGH | VARIES |
| Emoji count relative to sentence count | 69% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 96 | HIGH | VARIES |
| Emoji density in the hook section | 16 - 116 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 42 | HIGH | VARIES |
| Emoji used to replace words entirely | 21% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 12% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Largest group of adjacent emoji | 62% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.0 | HIGH | VARIES |
| Number of different emoji types used | 0.1 - 5.3 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.7 | HIGH | VARIES |
| Number of emoji in the opening hook | 1.1 - 4.5 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 72% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 28% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 43% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 16% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.7 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 6.4 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 72% | HIGH | STEADY |
| Variety of different emoji used as bullets | 8% | HIGH | VARIES |
| Whether any emoji are used in the post | 80% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 12% | HIGH | VARIES |
| Whether the post starts with an emoji | 31% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| How consistently emoji pair with specific words | 1% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 40% | HIGH | VARIES |
| Count of negative contractions used | 10% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:13 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 9% | LOW | VARIES |
| Count of positive contractions used | 55% | TYPICAL | VARIES |
| Number of different contraction types | 65% | TYPICAL | VARIES |
| Percentage of words that are contractions | 68% | TYPICAL | VARIES |
| Total number of contractions | 65% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 58% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'who' per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0 - 24 | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 96 - 238 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 30 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 41 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 11 - 64 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 3 - 38 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 36% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 1 - 16 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 80% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 84% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 14% | HIGH | VARIES |
| Total number of hashtags | 1.3 - 9.6 | HIGH | STEADY |
| Whether any hashtags are used | 85% of posts | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 12% | LOW | VARIES |
| Proportion of hashtags in the opening | 6% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 30% | LOW | VARIES |
| Whether the opening line contains a hashtag | 6% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 4% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.3 - 3.8 | HIGH | STEADY |
| Whether the hook contains emoji | 80% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 35% | HIGH | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 136 - 318 | TYPICAL | STEADY |
| Character position where the hook ends | 136 - 318 | TYPICAL | STEADY |
| Hook length relative to total post | 63% | TYPICAL | STEADY |
| Hook lines relative to total lines | 57% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 63% | TYPICAL | STEADY |
| Whether the hook contains a question | 20% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 40% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 22 - 48 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 35% | HIGH | STEADY |
| Spacing between content-rich lines | 1.1 - 2.3 | HIGH | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 2% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 28% | LOW | VARIES |
| Average characters per line | 48 - 165 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.3 - 2.6 | TYPICAL | STEADY |
| Average words per line | 6 - 27 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 61% | TYPICAL | STEADY |
| Number of visual text blocks | 1.5 - 7.4 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 13% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 651 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 2% | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 5% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 15% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 5% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 13 - 102 | TYPICAL | STEADY |
| How often three-word phrases repeat | 79% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.9 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.8 | TYPICAL | VARIES |
| Number of unique words used | 9 - 131 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.8 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 15% | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 42 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.7 | HIGH | VARIES |
| Whether the closing has emoji clusters | 20% | HIGH | VARIES |
| Whether the ending includes emoji | 50% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 85% of posts | HIGH | STEADY |
| Whether the ending has a call-to-action | 20% of posts | LOW | VARIES |
| Whether the ending is a question | 5% | LOW | VARIES |
| ALL CAPS words in the closing | 4% | TYPICAL | VARIES |
| Character length of the closing | 79 - 419 | TYPICAL | STEADY |
| Closing length relative to total post | 66% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 65% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Variation in length changes between paragraphs | 41% | LOW | VARIES |
| Average change in length between paragraphs | 96% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 63% | TYPICAL | STEADY |
| Consecutive long paragraphs | 10% | TYPICAL | VARIES |
| Consecutive short paragraphs | 1.3 - 4.7 | TYPICAL | STEADY |
| How frequently new paragraphs start | 24 - 130 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 2.4 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.5 | TYPICAL | STEADY |
| Total number of paragraphs | 1.5 - 7.4 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 2% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 11 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 0 - 33 | TYPICAL | VARIES |
| Percentage of words that are verbs | 6 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 32 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 27 - 73 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 26 | TYPICAL | STEADY |
| Total sentence count | 0 - 15 | TYPICAL | VARIES |
| Total syllables in the post | 0 - 336 | TYPICAL | VARIES |
| Total word count of the post | 0 - 212 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (—) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 5 - 49 | HIGH | STEADY |
| Ellipsis (...) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 56% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-66 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 9-78 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 2-43 per 1k words | TYPICAL | STEADY |
| Percentage of sentences ending with a question | 6% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-31 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 172 | HIGH | VARIES |
| Total characters in quoted content | 0 - 191 | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 34% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.2 - 2.3 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.3 | TYPICAL | VARIES |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post contains quotations | 45% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 45% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0 - 27 | HIGH | VARIES |
| Overall sentence complexity | 11 - 37 | LOW | STEADY |
| Variation in clause count across sentences | 0.0 - 2.0 | LOW | STEADY |
| Word count of shortest sentence | 0.6 - 8.1 | LOW | STEADY |
| Average number of clauses per sentence | 1.5 - 2.3 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 17 | TYPICAL | STEADY |
| Average words per sentence | 8 - 17 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 58% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 27 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 10 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 22% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 42% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 17 | TYPICAL | STEADY |
| Variation in sentence lengths | 4 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 31 | TYPICAL | STEADY |
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