Bi P Solutions's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
13x more signature
See example from 27 Nov 2025
Balance between positive and negative emoji
14x more signature
How often the same emoji repeats across the post
13x more signature
Proportion of hashtags placed at the end
4x more consistent
Whether the post starts with an emoji
14x more distinctive
See example from 27 Nov 2025
Length of your longer sentences (80th percentile)
1.7x more consistent
Average number of words per sentence
1.6x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the opening line contains a hashtag
rarely consistent
Proportion of hashtags in the opening
rarely consistent
Typical paragraph length (median)
1.6x less consistent
Length of your longer paragraphs (80th percentile)
1.5x less consistent
Average sentences per paragraph
1.5x less consistent
Average sentences per paragraph
1.5x less consistent
Unique words divided by total words
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you start your LinkedIn posts with an emoji 14 times more often than the average user. Not just that - you repeat the same positive or celebratory emoji across your posts 13 times more than others, making your feed feel instantly upbeat and unmistakably "yours." It isnât just emoji spam, either: the balance between positive and negative emoji in your posts is 14x higher than the norm. Thatâs not normal - itâs a signature.
This works because your audience senses a mood before they even read a word. It signals optimism, consistency, and approachability in a way no headline ever could. Now try briefing this to a ghostwriter: "Start every post with the same positive emoji, but make it feel spontaneous, not robotic. Repeat it enough to build a pattern, but never cross the line into clichĂ©." Theyâd blink twice - because youâre not following rules, youâre following instinct. You couldnât reverse-engineer this if you tried.
You post just 0.4 times per week - less than once weekly - but the style is instantly recognizable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
12 Sep 2024 - 09 Sep 2025
0.4 posts/week avg
15/53 active weeks
38 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 21% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 5% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 5% | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 20% | HIGH | VARIES |
| Average emoji per line of text | 35% | HIGH | STEADY |
| Balance between positive and negative emoji | 60% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.0 - 2.1 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 2.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 45% | HIGH | STEADY |
| Emoji density in the hook section | 0 - 45 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 43 | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 33% | HIGH | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 1.9 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.9 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 1.9 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 40% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 60% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 23% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.6 | HIGH | VARIES |
| Variety of different emoji used as bullets | 7% | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 20% | HIGH | VARIES |
| Whether the post starts with an emoji | 40% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.7 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 6% | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 33 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.4 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 18% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 26% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 21% | LOW | VARIES |
| Number of different contraction types | 21% | LOW | VARIES |
| Percentage of words that are contractions | 26% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 21% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 26% | LOW | VARIES |
| Variety of different contractions used | 10% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'the' per 1000 words | 26 - 71 | HIGH | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 166 - 273 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 30 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 12 - 56 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 1 - 26 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 14 - 55 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 25 | TYPICAL | VARIES |
| Variety of function words used | 45% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 13 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 43% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 86% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 57% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 14% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 282 | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 4.8 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 4.6 | TYPICAL | VARIES |
| Whether any hashtags are used | 37% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 5% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook contains a question | 5% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | STEADY |
| Character count of the hook | 208 - 443 | TYPICAL | STEADY |
| Character position where the hook ends | 208 - 443 | TYPICAL | STEADY |
| Hook length relative to total post | 67% | TYPICAL | STEADY |
| Hook lines relative to total lines | 60% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 67% | TYPICAL | STEADY |
| Whether the hook contains emoji | 10% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 26% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 32% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 26 - 46 | HIGH | STEADY |
| Proportion of blank space | 36% | HIGH | STEADY |
| Spacing between content-rich lines | 1.3 - 2.3 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 28% | LOW | VARIES |
| Average characters per line | 101 - 183 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.4 - 2.6 | TYPICAL | STEADY |
| Average words per line | 16 - 32 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 77% | TYPICAL | STEADY |
| Number of visual text blocks | 1.3 - 6.8 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Variation in line lengths | 65 - 336 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consistency of numbered list formatting | 5% | HIGH | VARIES |
| Nesting depth of numbered lists | 26% | HIGH | VARIES |
| Use of inline enumeration | 5% | HIGH | VARIES |
| Whether numbered lists are used | 5% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 21% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Number of numbered list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether any list structure is used | 10% of posts | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 5% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 30 - 86 | TYPICAL | STEADY |
| How often three-word phrases repeat | 69% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 7.1 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.2 - 3.3 | TYPICAL | STEADY |
| Number of unique words used | 34 - 111 | TYPICAL | STEADY |
| Percentage of words used only once | 81% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 77% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 6% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 58% | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.8 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 43 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 2% | LOW | STEADY |
| Whether the closing has a signature phrase | 10% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 16% of posts | LOW | VARIES |
| Character length of the closing | 241 - 507 | TYPICAL | STEADY |
| Closing length relative to total post | 77% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the ending includes emoji | 21% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 37% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 10% | TYPICAL | VARIES |
| Whether there's a clear closing section | 58% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 46% | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How frequently new paragraphs start | 24 - 61 | LOW | STEADY |
| How much paragraph length varies | 36% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.4 | LOW | STEADY |
| Typical paragraph length (median) | 0.8 - 1.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 42% | LOW | VARIES |
| Consecutive short paragraphs | 0.9 - 6.2 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 79% | TYPICAL | STEADY |
| Total number of paragraphs | 1.3 - 6.8 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 5% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 25 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 36 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 35 - 57 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 22 | TYPICAL | STEADY |
| Total sentence count | 1.4 - 7.8 | TYPICAL | STEADY |
| Total syllables in the post | 44 - 291 | TYPICAL | STEADY |
| Total word count of the post | 34 - 168 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (â) usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Question marks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 3-66 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Em dash (â) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 46 | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 18% | HIGH | VARIES |
| Average length of quoted passages | 0 - 59 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.5 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 59 | LOW | VARIES |
| Whether the post contains quotations | 16% of posts | LOW | VARIES |
| Lines using past tense | 39% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.4 | TYPICAL | STEADY |
| Whether the post tells a story | 53% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of words per sentence | 17 - 30 | HIGH | STEADY |
| Average words per sentence | 17 - 30 | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 27 - 48 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 22 | HIGH | STEADY |
| Overall sentence complexity | 23 - 110 | HIGH | STEADY |
| Percentage of sentences over 20 words | 49% | HIGH | STEADY |
| Typical sentence length (median) | 14 - 29 | HIGH | STEADY |
| Variation in sentence lengths | 6 - 21 | HIGH | STEADY |
| Word count of shortest sentence | 1 - 21 | HIGH | STEADY |
| Word count of the longest sentence | 30 - 51 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 16% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.5 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 61% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.2 - 3.4 | TYPICAL | STEADY |
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