Revionics, an Aptos Company's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 08 Oct 2025
Emoji used to replace words entirely
14x more signature
Percentage of lines containing at least one emoji
4x more consistent
Number of emoji in the opening hook
6x more consistent
Lines using past tense
2x more consistent
Hook length relative to total post
1.4x more consistent
Where LinkedIn's 'see more' cuts off
1.4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Percentage of very short lines (<5 words)
rarely consistent
Count of positive contractions used
rarely consistent
Usage of positive contractions (it's, I'm, we're)
rarely consistent
Whether any list structure is used
rarely consistent
CTAs phrased as questions vs statements
rarely consistent
Use of 'you/your' in the hook
4x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emoji to replace words 14 times more often than the average LinkedIn author. Not just as decoration - as actual stand-ins for text. And 7 times out of 10, those emoji are totally neutral or functional, not to signal emotion but to efficiently convey information. It's not just "fun" - it's a whole different language stitched into your posts.
This works because it signals clarity and immediacy to your audience - your readers process more, faster, and without even realizing a shortcut was taken. Now try briefing a ghostwriter: "Make sure 14x more of my words are just emoji, but not the emotional kind - only neutral ones, and especially in the opening hook." They'd think you were joking. You can't fake this. It's not a strategy - it's muscle memory. Even if you tried, you'd end up second-guessing every keystroke.
You post only 0.1 times per week, which means your fingerprint is rare - but unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Feb 2022 - Oct 2025)
Recent 8 posts since Dec 2023
vs
Earlier 10 posts before Dec 2023
Hashtag usage Stopped (was 30%, now rarely)
Stopped
Opening hashtags Stopped (was 30%, now rarely)
Stopped
Style patterns based on 18 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
02 Feb 2022 - 08 Oct 2025
0.1 posts/week avg
13/193 active weeks
180 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 25% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 6% of posts | LOW | VARIES |
| Whether CTAs include emoji | 11% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 39% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 44% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.8 - 1.9 | HIGH | STEADY |
| Emoji count relative to sentence count | 42% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 104 | HIGH | VARIES |
| Emoji density in the hook section | 13 - 54 | HIGH | STEADY |
| Emoji used to replace words entirely | 50% | HIGH | STEADY |
| How often the same emoji repeats across the post | 17% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.0 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.9 | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.8 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 6% | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 14% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 17% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 56:1 | HIGH | VARIES |
| Count of negative contractions used | 6% | LOW | VARIES |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 6% | LOW | VARIES |
| Percentage of words that are contractions | 18% | LOW | VARIES |
| Total number of contractions | 6% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 6% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 18% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'who' per 1000 words | 0-32 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 114 - 246 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 53 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 78 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 1 - 69 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 27% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 4 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 67% | HIGH | STEADY |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 33% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 95% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.6 | LOW | VARIES |
| Whether any hashtags are used | 17% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 6% | LOW | VARIES |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 0 - 678 | TYPICAL | VARIES |
| Character position where the hook ends | 0 - 678 | TYPICAL | VARIES |
| Hook length relative to total post | 99% | TYPICAL | STEADY |
| Hook lines relative to total lines | 96% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 99% | TYPICAL | STEADY |
| Whether the hook contains a question | 22% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 11% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 0 - 619 | HIGH | VARIES |
| Average words per line | 0 - 106 | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 6% | HIGH | VARIES |
| Average spacing between blank lines | 44% | LOW | VARIES |
| Number of visual text blocks | 0.8 - 2.5 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 227 | LOW | VARIES |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 35 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 49% | TYPICAL | STEADY |
| Proportion of blank space | 16% | TYPICAL | VARIES |
| Spacing between content-rich lines | 89% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 8 - 63 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.8 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 9.5 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.9 | TYPICAL | VARIES |
| Number of unique words used | 6 - 79 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 87% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 56% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 50% | LOW | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.8 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 31 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 17% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 0 - 681 | TYPICAL | VARIES |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 39% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 17% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 22% | TYPICAL | VARIES |
| Whether there's a clear closing section | 50% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 31% | LOW | VARIES |
| Consecutive short paragraphs | 0.4 - 2.4 | LOW | STEADY |
| How much paragraph length varies | 27% | LOW | VARIES |
| Total number of paragraphs | 0.8 - 2.5 | LOW | STEADY |
| Variation in length changes between paragraphs | 31% | LOW | VARIES |
| Average sentences per paragraph | 0.0 - 5.6 | TYPICAL | VARIES |
| Average sentences per paragraph | 0.0 - 5.6 | TYPICAL | VARIES |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| How frequently new paragraphs start | 20 - 76 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.0 - 5.7 | TYPICAL | VARIES |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.0 - 5.6 | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 5 - 15 | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | VARIES |
| Percentage of words that are verbs | 9 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 0.6 - 6.1 | LOW | STEADY |
| Total syllables in the post | 1 - 182 | LOW | STEADY |
| Total word count of the post | 0 - 115 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.6 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 26 - 60 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 28 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 5-89 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 6% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-36 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines using past tense | 86% | HIGH | STEADY |
| Average length of quoted passages | 0 - 17 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 17 | LOW | VARIES |
| Use of story transitions | 6% | LOW | VARIES |
| Number of narrative/story signals | 0.8 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Whether the post contains quotations | 39% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 39% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 3 - 18 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 20% | LOW | VARIES |
| Average number of clauses per sentence | 1.1 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 23 | TYPICAL | STEADY |
| Average words per sentence | 9 - 23 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 42% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 49% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 36 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 19 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 56 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 30% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 21 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 13 | TYPICAL | VARIES |
| Word count of the longest sentence | 9 - 38 | TYPICAL | STEADY |
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