Katherine Pickles's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
7x more signature ↑ increasing
Emoji count relative to sentence count
9x more signature ↑ increasing
Emoji usage in the middle section of the post
22x more signature ↑ increasing
Number of emoji in the opening hook
8x more signature ↑ increasing
Proportion of hashtags using CamelCase
5x more signature
Average character length of hashtags
3x more consistent
Average emoji per line of text
6x more consistent ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you’re dropping emojis into the middle of your LinkedIn posts 22 times more often than the average person. Not at the end, not just in the hook - right smack in the core of your content. It’s not just a sprinkle, either: your emoji-to-sentence ratio is 9x the norm, and you open with 8x more emoji than most people even use in an entire post.
This works because it signals playfulness and guts. People scroll past walls of text, but your posts hit them with a visual jolt, almost forcing them to pay attention. Now try briefing this to a ghostwriter. Tell them to slot in emoji, but not just anywhere - they have to nail the exact midsection placement, every time. They’d think you’d lost it. This isn’t a checklist, it’s your fingerprint. You couldn’t copy it even if you wanted to.
You post less than once a week, but when you do, your style is instantly recognizable, even without your name. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Sep 2019 - Dec 2025)
Recent 13 posts since Dec 2023
vs
Earlier 35 posts before Dec 2023
Opening hashtags Declining (31% → 15%)
Less
Emoji usage Increasing (40% → 77%)
More
Style patterns based on 48 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
05 Sep 2019 - 10 Dec 2025
0.1 posts/week avg
46/328 active weeks
282 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 16% | HIGH | VARIES |
| Whether CTAs include emoji | 17% of posts | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 15% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 16% | HIGH | VARIES |
| Average emoji per line of text | 66% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 16% | HIGH | VARIES |
| Balance between positive and negative emoji | 36% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.2 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 4.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.7 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 58 | HIGH | VARIES |
| Emoji count relative to sentence count | 87% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 65 | HIGH | VARIES |
| Emoji density in the hook section | 11 - 79 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 203 | HIGH | VARIES |
| Emoji used to replace words entirely | 8% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 22% | HIGH | VARIES |
| How often the same emoji repeats across the post | 20% | HIGH | VARIES |
| Largest group of adjacent emoji | 16% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.4 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.0 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.6 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.6 - 3.1 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 62% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 37% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 54% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 5% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.1 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.0 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 42% | HIGH | VARIES |
| Variety of different emoji used as bullets | 9% | HIGH | VARIES |
| Whether any emoji are used in the post | 52% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 24% | HIGH | VARIES |
| Whether the post starts with an emoji | 36% | HIGH | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 104:1 | HIGH | VARIES |
| Variety of different contractions used | 41% | HIGH | VARIES |
| Count of negative contractions used | 12% | TYPICAL | VARIES |
| Count of positive contractions used | 58% | TYPICAL | VARIES |
| Number of different contraction types | 65% | TYPICAL | VARIES |
| Percentage of words that are contractions | 88% | TYPICAL | VARIES |
| Total number of contractions | 71% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 16% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 72% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 131 - 241 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 35 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 6 - 40 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 4 - 50 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 14 - 65 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Variety of function words used | 34% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 16 | HIGH | STEADY |
| Proportion of hashtags in the opening | 43% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 52% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 79% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 50% | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 4% | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 8.9 | TYPICAL | VARIES |
| Proportion of all-lowercase hashtags | 18% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 5% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 5.8 | TYPICAL | VARIES |
| Whether any hashtags are used | 54% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 2.1 | HIGH | VARIES |
| Whether the hook contains emoji | 44% of posts | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 165 - 341 | TYPICAL | STEADY |
| Character position where the hook ends | 165 - 341 | TYPICAL | STEADY |
| Hook length relative to total post | 78% | TYPICAL | STEADY |
| Hook lines relative to total lines | 69% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 78% | TYPICAL | STEADY |
| Whether the hook contains a question | 23% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 27% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 23% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with punctuation | 4% | HIGH | VARIES |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 50 - 201 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 2.4 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.5 | TYPICAL | VARIES |
| Average words per line | 8 - 33 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 3 - 39 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Number of visual text blocks | 0.8 - 4.5 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 12% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 21% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.6 - 2.0 | TYPICAL | STEADY |
| Variation in block sizes | 34% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 417 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 33% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether emoji bullet lists are used | 8% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | LOW | VARIES |
| Nesting depth of numbered lists | 4% | LOW | VARIES |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 2% of posts | LOW | VARIES |
| Whether any list structure is used | 10% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 24% | HIGH | VARIES |
| How often three-word phrases repeat | 21% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.7 | LOW | VARIES |
| Length of longest repeated phrase | 85% | LOW | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 23 - 67 | TYPICAL | STEADY |
| Number of unique words used | 24 - 79 | TYPICAL | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 87% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 6% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 47 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | 0.0-0.2 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 35% | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.5 per post | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.5 | HIGH | VARIES |
| Whether the ending includes emoji | 42% of posts | HIGH | VARIES |
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 136 - 367 | TYPICAL | STEADY |
| Closing length relative to total post | 77% | TYPICAL | STEADY |
| Whether the closing has emoji clusters | 2% | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 42% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 54% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 15% | TYPICAL | VARIES |
| Whether there's a clear closing section | 81% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 65% | LOW | STEADY |
| Variation in length changes between paragraphs | 29% | LOW | VARIES |
| Average change in length between paragraphs | 86% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.4 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 80% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.7 - 4.0 | TYPICAL | STEADY |
| How frequently new paragraphs start | 29 - 79 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.1 | TYPICAL | STEADY |
| Total number of paragraphs | 1.3 - 4.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 2.0 - 5.2 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 23 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 24 - 67 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 28 | TYPICAL | STEADY |
| Total syllables in the post | 35 - 179 | TYPICAL | STEADY |
| Total word count of the post | 23 - 102 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Multiple exclamation marks per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 9% | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 4 - 50 | HIGH | STEADY |
| Comma usage per 1000 words | 0-41 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 4-41 per 1k words | TYPICAL | STEADY |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-64 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Question marks per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 15% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 106 | LOW | VARIES |
| Average length of quoted passages | 0 - 69 | TYPICAL | VARIES |
| Lines using past tense | 38% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.3 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.3 | TYPICAL | VARIES |
| Whether the post contains quotations | 50% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 46% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences under 8 words | 20% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 25 | TYPICAL | STEADY |
| Average words per sentence | 10 - 25 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 53% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 37 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 0 - 113 | TYPICAL | VARIES |
| Parenthetical breaks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 34% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 25 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.4 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 16 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 17 | TYPICAL | STEADY |
| Word count of the longest sentence | 15 - 44 | TYPICAL | STEADY |
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