Kethan Parmar's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 08 Dec 2025
Percentage of lines containing at least one emoji
5x more consistent
Emoji count relative to sentence count
6x more Whether CTAs include emoji
7x more Proportion of hashtags placed at the end
3x more consistent
Variety of different emoji used (unique/total ratio)
4x more Blank lines per 100 total lines
1.9x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Average words per line
1.8x less consistent
Average characters per line
1.7x less consistent
Typical paragraph length (median)
1.7x less consistent
Average sentences per paragraph
1.5x less consistent
Average sentences per paragraph
1.5x less consistent
How easy the text is to read (higher = easier)
1.5x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji 6x more than the average LinkedIn poster - and a full 5x more of your lines contain at least one emoji. It's not just flair, either: your CTAs pack emoji 7x more often than most, turning what should be throwaway icons into a signature stamp. It's like your posts have a secret visual rhythm most people can't even see.
That lands hard for your readers. You're breaking up heavy LinkedIn feeds with flashes of clarity and approachability, signaling intent without a wall of words. Go ahead, try briefing a ghostwriter to match that: "Hey, use neutral emoji at exactly 6x the industry rate, make sure 1 in every 5 lines has one, and wrap up each CTA with another." They'd stare at you like you were writing for an alien audience. You can't fake this - it's hardwired, not copy-pasted.
And here's the twist: you post less than once per week. Still, the patterns you imprint run deeper than volume. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Apr 2021 - Jun 2025)
Recent 4 posts since Dec 2023
vs
Earlier 10 posts before Dec 2023
Opening hashtags Stopped (was 20%, now rarely)
Stopped
Style patterns based on 14 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Apr 2021 - 10 Jun 2025
0.1 posts/week avg
13/218 active weeks
205 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 44% | HIGH | VARIES |
| Whether CTAs include emoji | 57% of posts | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 7% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| Whether any call-to-action exists | 79% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 45% | HIGH | STEADY |
| Balance between positive and negative emoji | 8% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 4.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.6 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 59 | HIGH | VARIES |
| Emoji count relative to sentence count | 59% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 132 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 68 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 164 | HIGH | VARIES |
| Emoji used to replace words entirely | 16% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 5% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.9 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.7 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.4 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.4 - 2.0 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 92% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 8% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 44% | HIGH | STEADY |
| Total number of emoji in the post | 0.0 - 3.9 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 68% | HIGH | STEADY |
| Variety of different emoji used as bullets | 7% | HIGH | VARIES |
| Whether any emoji are used in the post | 71% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 20% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Average distance between repeated emoji | 5% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.8 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 72:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 29% | HIGH | VARIES |
| Variety of different contractions used | 43% | HIGH | VARIES |
| Count of negative contractions used | 21% | TYPICAL | VARIES |
| Count of positive contractions used | 57% | TYPICAL | VARIES |
| Number of different contraction types | 79% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Total number of contractions | 79% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 79% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'of' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 97 - 213 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 24 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 48 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 6 - 47 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-17 per 1k words | TYPICAL | STEADY |
| Variety of function words used | 34% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 13 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 22 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 54% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 16% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 78% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 30% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 16% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 506 | HIGH | VARIES |
| Total number of hashtags | 1.7 - 5.0 | HIGH | STEADY |
| Whether any hashtags are used | 86% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 7% | LOW | VARIES |
| Whether the opening line contains a hashtag | 17% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 4% | HIGH | STEADY |
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Use of 'you/your' in the hook | 4% | HIGH | STEADY |
| Whether the hook contains emoji | 50% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 43% | HIGH | VARIES |
| Whether the hook contains a question | 7% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 160 - 356 | TYPICAL | STEADY |
| Character position where the hook ends | 160 - 356 | TYPICAL | STEADY |
| Hook length relative to total post | 66% | TYPICAL | STEADY |
| Hook lines relative to total lines | 50% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 66% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 29% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.3 - 2.6 | HIGH | STEADY |
| Blank lines per 100 total lines | 34 - 47 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 34% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 40% | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 4% | HIGH | VARIES |
| Ratio of lines starting with punctuation | 10% | HIGH | VARIES |
| Spacing between content-rich lines | 1.7 - 2.2 | HIGH | STEADY |
| Variation in block sizes | 72% | HIGH | VARIES |
| Average characters per line | 49 - 112 | LOW | STEADY |
| Average words per line | 7 - 18 | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average lines per text block | 0.8 - 1.6 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 78% | TYPICAL | STEADY |
| Number of visual text blocks | 3.0 - 5.6 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 346 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 64% | HIGH | VARIES |
| Average items per emoji list | 21% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether any list structure is used | 21% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 14% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 3.2 | LOW | VARIES |
| Length of longest repeated phrase | 71% | LOW | VARIES |
| Count of words used only once | 28 - 63 | TYPICAL | STEADY |
| Number of unique words used | 32 - 73 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.1 per post | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 30 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 6% | HIGH | VARIES |
| Number of emoji in the closing | 0.0 - 1.9 | HIGH | VARIES |
| Whether the closing has a signature phrase | 36% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending includes emoji | 57% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 79% of posts | HIGH | STEADY |
| Whether the ending is a question | 7% | LOW | VARIES |
| Character length of the closing | 81 - 304 | TYPICAL | STEADY |
| Closing length relative to total post | 54% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 36% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 86% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 84% | HIGH | STEADY |
| Consecutive short paragraphs | 2.6 - 5.6 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Average sentences per paragraph | 1.1 - 1.6 | LOW | STEADY |
| Average sentences per paragraph | 1.1 - 1.6 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 46% | LOW | VARIES |
| Typical paragraph length (median) | 0.9 - 1.4 | LOW | STEADY |
| Average change in length between paragraphs | 48% | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 214 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 2.8 | TYPICAL | STEADY |
| Total number of paragraphs | 2.8 - 5.6 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 59% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 6% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 20 - 39 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How easy the text is to read (higher = easier) | 16 - 57 | LOW | STEADY |
| Total sentence count | 2.3 - 5.7 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.1 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 17 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 26 | TYPICAL | STEADY |
| Total syllables in the post | 65 - 152 | TYPICAL | STEADY |
| Total word count of the post | 36 - 90 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hyphen usage per 1000 words | 0-57 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 4-41 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 5-65 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-90 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 30 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 60 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 60 | LOW | VARIES |
| Lines using past tense | 31% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 43% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 36% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 72% | HIGH | STEADY |
| Overall sentence complexity | 0 - 158 | HIGH | VARIES |
| Parenthetical breaks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 16% | LOW | VARIES |
| Average number of clauses per sentence | 0.6 - 4.3 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 27 | TYPICAL | STEADY |
| Average words per sentence | 7 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 42% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 41 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 16 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 28% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 28 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 3 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 10 - 41 | TYPICAL | STEADY |
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