Kirsty Anne Bell's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags in the opening
6x more signature ↓ declining
Whether the opening line contains a hashtag
5x more signature ↓ declining
Number of emoji in call-to-action lines
9x more signature ↑ emerging
Percentage of lines containing at least one emoji
8x more signature ↑ emerging
Average emoji per line of text
11x more signature ↑ emerging
Proportion of all-lowercase hashtags
4x more signature ↓ declining
Number of emoji in the opening hook
7x more signature ↑ emerging
Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of hashtags placed at the end
rarely consistent ↓ declining
Whether there's a blank line after the hook
rarely consistent
Whether any list structure is used
rarely consistent
Proportion of blank space
36x less consistent
Number of visual text blocks
4x less consistent
Total number of paragraphs
3x less consistent
How frequently new paragraphs start
2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use emojis so instinctively that your call-to-action lines contain 9 times more emoji than the average LinkedIn post. Not just that - across your entire text, you pack in 11 times more emoji per line than most people. It’s not just flair - it’s a signature. You’re making every ask, invite, or nudge visually pop in a way that’s almost impossible to ignore.
That’s not something you can fake. Emoji aren’t just decoration in your hands - they’re punctuation, emphasis, a nudge to act. Now try briefing this to a ghostwriter: “Hey, make sure you use 9x more emoji in my CTAs, but don’t make it look forced.” They’d look at you like you’ve lost your mind, because you can’t reduce this to bullet points. You couldn’t retrace your steps even if you wanted to - it’s baked into your digital DNA.
You post less than once a week, but when you do, your style leaves fingerprints all over the feed. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Jul 2018 - Nov 2025)
Recent 15 posts since Dec 2023
vs
Earlier 37 posts before Dec 2023
Hashtag usage Declining (49% → 7%)
Less
Opening hashtags Declining (49% → 7%)
Less
Emoji usage Started recently (27% in last 2 years, was 0% before)
New
Style patterns based on 52 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
03 Jul 2018 - 20 Nov 2025
0.1 posts/week avg
44/386 active weeks
342 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include hashtags | 25% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 4% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Whether CTAs include emoji | 2% of posts | LOW | VARIES |
| Whether any call-to-action exists | 73% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 0.4 - 2.0 | HIGH | STEADY |
| Balance between positive and negative emoji | 35% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.5 - 2.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.1 - 1.1 | HIGH | STEADY |
| Emoji count relative to sentence count | 49% | HIGH | STEADY |
| Emoji density in CTA sections | 24 - 53 | HIGH | STEADY |
| Emoji density in the hook section | 20 - 33 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 48 | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 1.1 - 2.1 | HIGH | STEADY |
| Number of emoji in the opening hook | 1.1 - 2.1 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 5% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 65% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 35% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 66% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 3% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.9 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.9 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 9% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 10% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji used to replace words entirely | 5% | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 46% | HIGH | VARIES |
| Count of negative contractions used | 4% | LOW | VARIES |
| Ratio of negative to positive contractions | 19:1 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 8% | LOW | VARIES |
| Count of positive contractions used | 67% | TYPICAL | VARIES |
| Number of different contraction types | 69% | TYPICAL | VARIES |
| Total number of contractions | 71% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 26 | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 142 - 241 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 6 - 48 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 29 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 2 - 51 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 4 - 56 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0 - 25 | TYPICAL | VARIES |
| Variety of function words used | 32% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 13 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 97% | HIGH | STEADY |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 4.4 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 3% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.7 | LOW | VARIES |
| Whether any hashtags are used | 36% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 2% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook contains emoji | 8% of posts | LOW | VARIES |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 2% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 187 - 318 | TYPICAL | STEADY |
| Character position where the hook ends | 187 - 318 | TYPICAL | STEADY |
| Hook length relative to total post | 98% | TYPICAL | STEADY |
| Hook lines relative to total lines | 97% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 98% | TYPICAL | STEADY |
| Whether the hook contains a question | 21% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 166 - 317 | HIGH | STEADY |
| Average words per line | 27 - 54 | HIGH | STEADY |
| Ratio of lines starting with quotes | 4% | HIGH | VARIES |
| Average spacing between blank lines | 7% | LOW | VARIES |
| Blank lines per 100 total lines | 58% | LOW | VARIES |
| Lines containing exactly one sentence | 21% | LOW | VARIES |
| Number of visual text blocks | 0.6 - 1.5 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 2% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Spacing between content-rich lines | 9% | LOW | VARIES |
| Variation in block sizes | 4% | LOW | VARIES |
| Variation in line lengths | 0 - 174 | LOW | VARIES |
| Average lines per text block | 0.6 - 1.6 | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 22% | LOW | VARIES |
| How often two-word phrases repeat | 98% | LOW | VARIES |
| Length of longest repeated phrase | 33% | LOW | VARIES |
| Number of unique words used | 28 - 50 | LOW | STEADY |
| Count of words used only once | 26 - 44 | TYPICAL | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 90% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with conjunctions | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 52 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.3 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 64% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 8% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 10% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 187 - 320 | TYPICAL | STEADY |
| Closing length relative to total post | 98% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.7 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 36% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 36% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 19% | TYPICAL | VARIES |
| Whether there's a clear closing section | 60% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.7 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive short paragraphs | 56% | LOW | VARIES |
| How frequently new paragraphs start | 15 - 41 | LOW | STEADY |
| Total number of paragraphs | 0.5 - 1.8 | LOW | STEADY |
| Variation in length changes between paragraphs | 16% | LOW | VARIES |
| Average sentences per paragraph | 1.4 - 3.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.4 - 3.9 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 72% | TYPICAL | STEADY |
| Consecutive long paragraphs | 10% | TYPICAL | VARIES |
| How much paragraph length varies | 0.0 - 3.3 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.5 - 4.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.4 - 3.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 29 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 3.8 - 9.2 | LOW | STEADY |
| Total sentence count | 1.3 - 4.4 | LOW | STEADY |
| Total syllables in the post | 46 - 90 | LOW | STEADY |
| Total word count of the post | 28 - 59 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 38 - 70 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 23 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 8% | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 5-36 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 0-78 per 1k words | TYPICAL | VARIES |
| Em dash (—) usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-35 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 177 | HIGH | VARIES |
| Lines starting with quotation marks | 4% | HIGH | VARIES |
| Lines using past tense | 65% | HIGH | STEADY |
| Presence of dialogue attribution patterns | 4% | HIGH | VARIES |
| Use of story transitions | 21% | HIGH | VARIES |
| Whether the post contains quotations | 60% of posts | HIGH | STEADY |
| Number of narrative/story signals | 0.5 - 2.5 | TYPICAL | STEADY |
| Number of quotation blocks | 0.1 - 1.1 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 177 | TYPICAL | VARIES |
| Whether the post tells a story | 48% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 43% | HIGH | STEADY |
| Word count of shortest sentence | 0 - 22 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 23% | LOW | VARIES |
| Average number of clauses per sentence | 1.6 - 3.2 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 26 | TYPICAL | STEADY |
| Average words per sentence | 10 - 26 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 19 - 35 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 22 | TYPICAL | STEADY |
| Overall sentence complexity | 10 - 86 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 24% | TYPICAL | VARIES |
| Typical sentence length (median) | 8 - 26 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 15 | TYPICAL | STEADY |
| Word count of the longest sentence | 20 - 35 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo