Koby Amedume's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 23 Oct 2025
Count of sentences starting with adverbs
10x more signature
Proportion of hashtags placed at the end
4x more signature
Count of sentences starting with conjunctions
15x more signature
See example from 13 May 2025
Total number of paragraphs
3x more signature
Number of visual text blocks
3x more signature
Number of quotation blocks
5x more signature
See example from 22 May 2024
Does Less Of...
Patterns you use less often - that's part of your style too!
Unique words divided by total words
1.2x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you start 10x more sentences with adverbs than the average LinkedIn poster. That means a huge chunk of your posts begin with words like "Interestingly," "Suddenly," or "Honestly" - far more than anyone else in your network. It’s like you’re narrating in real time, pulling people into your thought process with every opening word.
This works because it signals energy and immediacy - your readers feel like they’re catching your ideas in motion, not just reading recycled talking points. Now try briefing this to a ghostwriter: "Start 10 times more sentences with adverbs, but make it feel natural." They’d think you were joking. You couldn’t consciously force this if you tried. It’s not a strategy - it’s just how your brain works when you write.
With less than one post a week (0.8, to be exact), you’re not flooding the feed - but every post carries your unique fingerprint. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Sep 2023 - May 2025)
Recent 52 posts since Dec 2023
vs
Earlier 20 posts before Dec 2023
Opening hashtags Declining (5% → 2%)
Less
Style patterns based on 72 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
27 Sep 2023 - 29 May 2025
0.8 posts/week avg
41/88 active weeks
47 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Lower half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 28% | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 28% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 16% | HIGH | VARIES |
| Whether CTAs include emoji | 24% of posts | HIGH | VARIES |
| Whether any call-to-action exists | 97% of posts | HIGH | STEADY |
| Whether CTAs include hashtags | 6% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 0.0 - 2.5 | HIGH | VARIES |
| Average emoji per line of text | 37% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 24% | HIGH | VARIES |
| Balance between positive and negative emoji | 8% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 1.1 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.7 - 5.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.6 | HIGH | VARIES |
| Emoji count relative to sentence count | 24% | HIGH | STEADY |
| Emoji density in the hook section | 0 - 28 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 2 - 35 | HIGH | STEADY |
| Emoji used to replace words entirely | 12% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 6% | HIGH | VARIES |
| How often the same emoji repeats across the post | 31% | HIGH | VARIES |
| Largest group of adjacent emoji | 24% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.0 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.8 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.4 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 1.7 | HIGH | VARIES |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 4% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 84% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 12% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 31% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 7% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 4.0 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.7 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 34% | HIGH | VARIES |
| Variety of different emoji used as bullets | 3% | HIGH | VARIES |
| Whether any emoji are used in the post | 49% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 9% | HIGH | VARIES |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 10% | TYPICAL | VARIES |
| Emoji density in CTA sections | 9% | TYPICAL | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.7 | TYPICAL | VARIES |
| Whether the post starts with an emoji | 3% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0.0 - 2.7 | HIGH | VARIES |
| Count of positive contractions used | 0.4 - 5.6 | HIGH | STEADY |
| Number of different contraction types | 1.0 - 5.4 | HIGH | STEADY |
| Percentage of words that are contractions | 2% | HIGH | STEADY |
| Total number of contractions | 1.0 - 7.5 | HIGH | STEADY |
| Usage of negative contractions (don't, won't, can't) | 55% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | STEADY |
| Variety of different contractions used | 68% | HIGH | STEADY |
| Ratio of negative to positive contractions | 1:2 | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 1-12 per 1k words | HIGH | STEADY |
| Usage of 'so' per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 2-18 per 1k words | HIGH | STEADY |
| Variety of function words used | 63% | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 157 - 213 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 10 - 37 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 14 - 36 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 1 - 20 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 3 - 17 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 2 - 26 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 1-15 per 1k words | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 19 - 47 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 10 - 31 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 1-16 per 1k words | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 61% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 94% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 36% | HIGH | VARIES |
| Total number of hashtags | 2.3 - 6.2 | HIGH | STEADY |
| Whether any hashtags are used | 99% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 3% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 9% | LOW | VARIES |
| Whether the opening line contains a hashtag | 3% | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 7.7 | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 3% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.3 | HIGH | VARIES |
| Use of 'you/your' in the hook | 4% | HIGH | STEADY |
| Whether the hook contains a question | 61% of posts | HIGH | STEADY |
| Whether there's a clear opening hook section | 87% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Hook length relative to total post | 25% | LOW | STEADY |
| Hook lines relative to total lines | 27% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 25% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 168 - 319 | TYPICAL | STEADY |
| Character position where the hook ends | 168 - 319 | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the hook contains emoji | 16% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 16% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.3 - 2.3 | HIGH | STEADY |
| Blank lines per 100 total lines | 36 - 59 | HIGH | STEADY |
| Number of visual text blocks | 7 - 17 | HIGH | STEADY |
| Predictability of line length pattern | Fairly consistent | HIGH | STEADY |
| Proportion of blank space | 47% | HIGH | STEADY |
| Ratio of lines starting with numbers | 12% | HIGH | VARIES |
| Ratio of lines starting with punctuation | 8% | HIGH | VARIES |
| Spacing between content-rich lines | 1.6 - 2.4 | HIGH | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 29% | LOW | VARIES |
| Variation in line lengths | 11 - 212 | LOW | STEADY |
| Average characters per line | 59 - 159 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.4 | TYPICAL | STEADY |
| Average words per line | 10 - 24 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 13% | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 19% | HIGH | VARIES |
| Consistency of numbered list formatting | 33% | HIGH | VARIES |
| Nesting depth of numbered lists | 0.0 - 4.4 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.9 | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether any list structure is used | 46% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 7% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 6% of posts | HIGH | VARIES |
| Whether numbered lists are used | 33% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Average items per dash/bullet list | 24% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.4 | TYPICAL | VARIES |
| Use of inline enumeration | 1% | TYPICAL | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 42% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.4 | HIGH | VARIES |
| Count of words used only once | 70 - 135 | HIGH | STEADY |
| How often three-word phrases repeat | 0.0 - 2.9 | HIGH | STEADY |
| How often two-word phrases repeat | 4 - 11 | HIGH | STEADY |
| Length of longest repeated phrase | 1.7 - 4.1 | HIGH | STEADY |
| Number of unique words used | 90 - 178 | HIGH | STEADY |
| Percentage of words used only once | 78% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 68% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.2-2.3 per post | HIGH | STEADY |
| Count of sentences starting with conjunctions | 0.1-2.0 per post | HIGH | STEADY |
| Count of sentences starting with discourse markers | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 1.1-4.6 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-2.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.2 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 4% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 8% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.1 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 4% | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 6 - 26 | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has emoji clusters | 4% | HIGH | VARIES |
| Whether the ending has a call-to-action | 81% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 99% of posts | HIGH | STEADY |
| Whether the ending is a question | 69% | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Closing length relative to total post | 22% | LOW | VARIES |
| Character length of the closing | 113 - 318 | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.7 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 16% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 11% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 97% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive long paragraphs | 27% | HIGH | VARIES |
| Consecutive short paragraphs | 1 - 12 | HIGH | STEADY |
| How much paragraph length varies | 0.0 - 4.9 | HIGH | VARIES |
| Total number of paragraphs | 7 - 17 | HIGH | STEADY |
| Variation in length changes between paragraphs | 0.0 - 7.2 | HIGH | VARIES |
| Average change in length between paragraphs | 92% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.3 - 2.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.3 - 2.5 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 56% | TYPICAL | STEADY |
| How frequently new paragraphs start | 41 - 73 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.7 - 3.6 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 69% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 21 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are verbs | 12 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 19 - 50 | HIGH | STEADY |
| Total sentence count | 11 - 28 | HIGH | STEADY |
| Total syllables in the post | 208 - 467 | HIGH | STEADY |
| Total word count of the post | 127 - 283 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 40 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 22 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 4 - 24 | HIGH | STEADY |
| Question marks per 1000 words | 3-23 per 1k words | HIGH | STEADY |
| Quotation mark usage per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 25% | LOW | VARIES |
| Colon usage per 1000 words | 4-31 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 25-62 per 1k words | TYPICAL | STEADY |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 4-21 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 3-32 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 5 - 23 | TYPICAL | STEADY |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 115 | HIGH | VARIES |
| Number of narrative/story signals | 1.3 - 2.8 | HIGH | STEADY |
| Number of quotation blocks | 1.0 - 4.1 | HIGH | STEADY |
| Total characters in quoted content | 0 - 296 | HIGH | VARIES |
| Whether the post contains quotations | 87% of posts | HIGH | STEADY |
| Whether the post tells a story | 76% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 34% | TYPICAL | STEADY |
| Use of story transitions | 7% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 14 - 30 | LOW | STEADY |
| Percentage of sentences over 20 words | 11% | LOW | VARIES |
| Variation in clause count across sentences | 92% | LOW | STEADY |
| Word count of shortest sentence | 0.3 - 5.2 | LOW | STEADY |
| Average number of clauses per sentence | 1.6 - 2.2 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 14 | TYPICAL | STEADY |
| Average words per sentence | 9 - 14 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 57% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 55% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 21 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2.5 - 9.1 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 30% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 14 | TYPICAL | STEADY |
| Variation in sentence lengths | 4.9 - 8.1 | TYPICAL | STEADY |
| Word count of the longest sentence | 19 - 30 | TYPICAL | STEADY |
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