Laura Smettem's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Variety of different emoji used as bullets
106x more signature ↑ emerging
How consistently the same emoji is used for bullets
47x more signature ↑ emerging
Whether emoji are used as bullet point markers
44x more signature ↑ emerging
Emoji count relative to sentence count
11x more signature ↑ emerging
Percentage of emoji that are neutral/functional
7x more signature ↑ emerging
See example from 13 May 2025
Number of emoji in the opening hook
8x more signature ↑ emerging
Emoji density in the hook section
16x more signature ↑ emerging
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Total syllables in the post
5x less consistent
Number of unique words used
4x less consistent
Count of words used only once
3x less consistent
Character length of the closing
3x less consistent
Character count of the hook
2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use emoji as bullet point markers 44 times more than the average LinkedIn author - not just the same emoji, but 106 times more variety too. It’s a signature move: while most posts are a wall of text or a dash of color at best, your feed is a visual code, each point punctuated by a parade of expressive symbols. The rest of LinkedIn might talk about “adding personality” - you’re running a full emoji symphony.
Why does this work? It’s more than playfulness. Your posts signal clarity, approachability, and a ruthless efficiency - your average syllable count is 5x lower than everyone else. But here’s the thing: try briefing a ghostwriter to use 47x more consistent emoji bullets, 11x the emoji density per sentence, and 7x more neutral ones. They’d stare blankly. This isn’t a style guide - it’s a fingerprint. You couldn’t fake this pattern even if you wanted to.
You post less than once a week - 0.0 times, to be exact. But when you do, your voice is unmistakable. This is exactly what Drumbeat captures: the unspoken, uncopyable signals your audience feels but you never put into words. Your company, at scale, in voices no one else could replicate.
Style Evolution
How your writing has changed (Nov 2017 - Nov 2025)
Recent 3 posts since Dec 2023
vs
Earlier 13 posts before Dec 2023
Hashtag usage Increasing (15% → 33%)
More
Opening hashtags Stopped (was 15%, now rarely)
Stopped
Emoji usage Started recently (33% in last 2 years, was 0% before)
New
Style patterns based on 16 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
03 Nov 2017 - 20 Nov 2025
0 posts/week avg
16/421 active weeks
405 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 53% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 50% | HIGH | STEADY |
| Count of neutral/functional emoji | ~2.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 100% | HIGH | STEADY |
| Emoji density in CTA sections | 67 | HIGH | STEADY |
| Emoji density in the hook section | 111 | HIGH | STEADY |
| How consistently the same emoji is used for bullets | 100% | HIGH | STEADY |
| Number of bullet point lines using emoji as markers | ~1.0 | HIGH | STEADY |
| Number of emoji in call-to-action lines | ~1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~2.0 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 50% | HIGH | STEADY |
| Variety of different emoji used as bullets | 100% | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 100% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 4% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.6 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 7% | LOW | VARIES |
| Whether any emoji are used in the post | 7% of posts | LOW | VARIES |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 7% | LOW | VARIES |
| Number of different contraction types | 7% | LOW | VARIES |
| Percentage of words that are contractions | 25% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 7% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 25% | LOW | VARIES |
| Variety of different contractions used | 7% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0 - 44 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 55 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 32 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'the' per 1000 words | 0 - 38 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Variety of function words used | 18% | LOW | STEADY |
| Overall grammatical word usage | 100 - 291 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 51 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-41 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 5 - 72 | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Proportion of hashtags in ALL CAPS | 67% | HIGH | STEADY |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 33% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 325 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Hashtag density per 100 words | 88% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.6 | LOW | VARIES |
| Whether any hashtags are used | 20% of posts | LOW | VARIES |
| Average character length of hashtags | 2.0 - 6.6 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Character count of the hook | 52 - 155 | LOW | STEADY |
| Character position where the hook ends | 52 - 155 | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook contains a question | 7% of posts | LOW | VARIES |
| Whether the hook contains emoji | 7% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Hook length relative to total post | 98% | TYPICAL | STEADY |
| Hook lines relative to total lines | 98% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 98% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 23% | HIGH | VARIES |
| Average characters per line | 33 - 127 | LOW | STEADY |
| Average spacing between blank lines | 20% | LOW | VARIES |
| Average words per line | 6 - 21 | LOW | STEADY |
| Blank lines per 100 total lines | 0 - 27 | LOW | VARIES |
| Number of visual text blocks | 0.8 - 2.0 | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 11% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 64% | LOW | VARIES |
| Variation in block sizes | 2% | LOW | VARIES |
| Variation in line lengths | 0 - 75 | LOW | VARIES |
| Average lines per text block | 0.9 - 1.1 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 67% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 9 - 21 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 6.6 | LOW | VARIES |
| Length of longest repeated phrase | 40% | LOW | VARIES |
| Number of unique words used | 9 - 24 | LOW | STEADY |
| Percentage of words used only once | 94% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 94% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 65 | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.7 per post | LOW | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Character length of the closing | 50 - 152 | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | LOW | VARIES |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 7% of posts | LOW | VARIES |
| Whether the ending includes emoji | 7% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 20% of posts | LOW | VARIES |
| Whether the ending is a question | 7% | LOW | VARIES |
| Whether there's a clear closing section | 20% of posts | LOW | VARIES |
| Closing length relative to total post | 97% | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average sentences per paragraph | 0.9 - 1.8 | LOW | STEADY |
| Average sentences per paragraph | 0.9 - 1.8 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.7 - 1.9 | LOW | STEADY |
| How much paragraph length varies | 50% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.8 - 2.1 | LOW | STEADY |
| Total number of paragraphs | 0.8 - 2.0 | LOW | STEADY |
| Variation in length changes between paragraphs | 0% | LOW | STEADY |
| Average change in length between paragraphs | 60% | TYPICAL | VARIES |
| Closing paragraph length vs body average | 77% | TYPICAL | STEADY |
| How frequently new paragraphs start | 29 - 166 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 1.8 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | VARIES |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are determiners | 4% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 0 - 56 | TYPICAL | VARIES |
| Percentage of words that are prepositions | 5 - 18 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | VARIES |
| Percentage of words that are verbs | 10% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0.6 - 5.4 | LOW | STEADY |
| Total sentence count | 0.8 - 2.4 | LOW | STEADY |
| Total syllables in the post | 13 - 43 | LOW | STEADY |
| Total word count of the post | 10 - 26 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.2 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 41 - 99 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 3 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-122 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-48 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 0 - 76 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 7% | HIGH | VARIES |
| Comma usage per 1000 words | 0-58 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-44 per 1k words | TYPICAL | VARIES |
| Question marks per 1000 words | 0-41 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 17% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 1.0 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.5 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Use of story transitions | 3% | LOW | VARIES |
| Whether the post contains quotations | 13% of posts | LOW | VARIES |
| Whether the post tells a story | 7% of posts | LOW | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 3 - 18 | HIGH | STEADY |
| How much sentence length varies (normalized) | 31% | LOW | VARIES |
| Overall sentence complexity | 8 - 42 | LOW | STEADY |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Variation in clause count across sentences | 38% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 7.9 | LOW | VARIES |
| Word count of the longest sentence | 8 - 22 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.3 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 19 | TYPICAL | STEADY |
| Average words per sentence | 7 - 19 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 67% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 8 - 22 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 18 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 17% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 33% | TYPICAL | VARIES |
| Typical sentence length (median) | 6 - 19 | TYPICAL | STEADY |
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