Lauren Walters's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of all-lowercase hashtags
4x more signature ↓ declining
Number of emoji in the opening hook
6x more consistent
Percentage of lines containing at least one emoji
6x more Percentage of emoji that are neutral/functional
4x more See example from 29 Jan 2025
How consistently emoji pair with specific words
19x more distinctive
Average character length of hashtags
2x more consistent ↓ declining
Average emoji per line of text
5x more Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending is a question
rarely consistent
Whether CTAs include hashtags
rarely consistent
How often three-word phrases repeat
rarely consistent
Usage of 'but' per 1000 words
rarely consistent
Whether any list structure is used
rarely consistent
Whether CTAs include emoji
rarely consistent
CTAs phrased as questions vs statements
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your emoji game is off the charts - you use emoji in your opening hooks 6x more than the average LinkedIn poster, and in 6x more of your lines overall. Even more wild: 19x more than average, you pair the same emoji with the same words, almost like your brain has secret shorthand only you understand. It's not just using emoji - it's using them as precise, consistent signposts for your audience.
Why does this work? It signals clarity and emotional intent without crowding your posts with words or hashtags. Your posts become instantly readable, visually coded for repeat readers, and unmistakably yours. Now try briefing a ghostwriter to use neutral emoji 4x more than average, or to pair specific emoji with specific phrases 19x more than industry standard. They'd have no idea where to start - because this isn't a style guide, it's your creative fingerprint. You couldn't even reverse-engineer it yourself if you tried.
You're not exactly flooding the feed - dropping posts less than once a week, on average, since 2014. But that's the point. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2014 - Jan 2025)
Recent 6 posts since Dec 2023
vs
Earlier 15 posts before Dec 2023
Hashtag usage Declining (40% → 17%)
Less
Opening hashtags Stopped (was 27%, now rarely)
Stopped
Style patterns based on 21 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
09 Oct 2014 - 23 Jan 2025
0 posts/week avg
18/538 active weeks
520 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 5% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 35% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 33% | HIGH | VARIES |
| Average emoji per line of text | 53% | HIGH | STEADY |
| Balance between positive and negative emoji | 33% | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.8 | HIGH | VARIES |
| Emoji count relative to sentence count | 25% | HIGH | STEADY |
| Emoji density in the hook section | 12 - 24 | HIGH | STEADY |
| How consistently emoji pair with specific words | 11% | HIGH | VARIES |
| How often the same emoji repeats across the post | 17% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.9 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.8 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 67% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 33% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 47% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.9 | HIGH | VARIES |
| Whether the post starts with an emoji | 33% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| Emoji density in CTA sections | 7% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.5 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.7 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.1 - 1.2 | TYPICAL | STEADY |
| Variety of different emoji used (unique/total ratio) | 12% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 15% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 39% | HIGH | VARIES |
| Count of negative contractions used | 10% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:10 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 10% | LOW | VARIES |
| Count of positive contractions used | 60% | TYPICAL | VARIES |
| Number of different contraction types | 65% | TYPICAL | VARIES |
| Total number of contractions | 70% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 155 - 266 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 38 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 1 - 55 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 53 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 10 - 66 | TYPICAL | STEADY |
| Variety of function words used | 33% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 12 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 92% | HIGH | STEADY |
| Proportion of hashtags in the opening | 57% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 43% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 57% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 5% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Hashtag density per 100 words | 0.0 - 6.6 | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.1 | TYPICAL | VARIES |
| Whether any hashtags are used | 35% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook contains a question | 5% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 10% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 142 - 338 | TYPICAL | STEADY |
| Character position where the hook ends | 142 - 338 | TYPICAL | STEADY |
| Hook length relative to total post | 89% | TYPICAL | STEADY |
| Hook lines relative to total lines | 86% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 89% | TYPICAL | STEADY |
| Whether the hook contains emoji | 15% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 20% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 2% | HIGH | VARIES |
| Average spacing between blank lines | 50% | LOW | VARIES |
| Number of visual text blocks | 0.4 - 3.5 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 4% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 244 | LOW | VARIES |
| Average characters per line | 95 - 247 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.3 | TYPICAL | STEADY |
| Average words per line | 15 - 40 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 36 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 48% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Proportion of blank space | 16% | TYPICAL | VARIES |
| Spacing between content-rich lines | 85% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 4.4 | LOW | VARIES |
| Length of longest repeated phrase | 70% | LOW | VARIES |
| Number of unique words used | 17 - 64 | LOW | STEADY |
| Count of words used only once | 16 - 54 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 87% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 53 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 1% | LOW | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.6 per post | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.3 | LOW | VARIES |
| Whether the closing has a signature phrase | 10% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 5% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 45% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 122 - 406 | TYPICAL | STEADY |
| Closing length relative to total post | 94% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 30% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 35% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 29% | LOW | VARIES |
| Consecutive long paragraphs | 5% | LOW | VARIES |
| Consecutive short paragraphs | 0.1 - 2.8 | LOW | STEADY |
| How much paragraph length varies | 25% | LOW | VARIES |
| Total number of paragraphs | 0.5 - 3.5 | LOW | STEADY |
| Variation in length changes between paragraphs | 31% | LOW | VARIES |
| Average sentences per paragraph | 0.8 - 3.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 3.2 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 78% | TYPICAL | STEADY |
| How frequently new paragraphs start | 14 - 78 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.9 - 3.3 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 100% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 3.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.0 - 5.5 | LOW | STEADY |
| Total syllables in the post | 32 - 133 | LOW | STEADY |
| Total word count of the post | 16 - 82 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 15 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 25 - 65 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 30 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 1-69 per 1k words | HIGH | STEADY |
| Multiple exclamation marks per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 6 - 76 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 71% | LOW | VARIES |
| Question marks per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 5-83 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-45 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 161 | HIGH | VARIES |
| Lines using past tense | 66% | HIGH | STEADY |
| Whether the post contains quotations | 65% of posts | HIGH | STEADY |
| Whether the post tells a story | 60% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.8 - 2.3 | TYPICAL | STEADY |
| Number of quotation blocks | 0.1 - 1.3 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 161 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 43% | HIGH | STEADY |
| Word count of shortest sentence | 3 - 17 | HIGH | STEADY |
| Percentage of sentences under 8 words | 17% | LOW | VARIES |
| Variation in clause count across sentences | 72% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 22 | TYPICAL | STEADY |
| Average words per sentence | 11 - 22 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 45% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 48% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 16 - 29 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 14 - 57 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 10 - 23 | TYPICAL | STEADY |
| Variation in sentence lengths | 2 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 17 - 31 | TYPICAL | STEADY |
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