www.i-FM.net - Information Facilities Management Network's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 09 Dec 2025
Number of emoji in call-to-action lines
5x more consistent
Percentage of lines containing at least one emoji
4x more Whether any call-to-action exists
1.6x more consistent
Average position of CTAs in the post
2x more Sentences starting with pronouns (I, You, We, They) (%)
2x more See example from 10 Dec 2025
Length of your longer sentences (80th percentile)
1.4x more Does Less Of...
Patterns you use less often - that's part of your style too!
No features significantly below average
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji in your posts 6 times more than the average LinkedIn author. Not only that, but 5 times as many of your call-to-action lines are punctuated with emoji. It's not just flair - 4 times as many of your lines have at least one emoji, and your CTAs show up twice as early in the post as most peopleâs. Youâre practically orchestrating a workflow meeting with every glyph.
It works because your audience immediately knows an action is needed - not just from the words, but from the visual cues. You transform what could be overlooked admin into a signal people canât ignore. Now try briefing a ghostwriter to "put neutral emoji in 24% of your lines, especially at the start of each CTA, and do it 5 times more than the average LinkedIn post." Theyâd think you were joking - because this isnât a style guide, itâs muscle memory. Even you couldnât force it if you tried.
And about that tempo: less than one post a week, over 391 weeks. This is exactly what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Style Evolution
How your writing has changed (Jun 2018 - Dec 2025)
Recent 15 posts since Dec 2023
vs
Earlier 13 posts before Dec 2023
Hashtag usage Declining (46% â 13%)
Less
Opening hashtags Declining (15% â 7%)
Less
Style patterns based on 28 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
21 Jun 2018 - 10 Dec 2025
0.1 posts/week avg
21/391 active weeks
370 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 7% | HIGH | VARIES |
| Whether CTAs include emoji | 25% of posts | HIGH | VARIES |
| Whether any call-to-action exists | 89% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 14% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 30% | HIGH | STEADY |
| Balance between positive and negative emoji | 15% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 2.6 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.6 | HIGH | VARIES |
| Emoji count relative to sentence count | 24% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 111 | HIGH | VARIES |
| Emoji used to replace words entirely | 12% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.6 - 1.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 1.4 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 9% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 85% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 15% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 30% | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 36% | HIGH | VARIES |
| Whether any emoji are used in the post | 36% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 10% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 5% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji density in the hook section | 0 - 21 | TYPICAL | VARIES |
| Emoji usage in the middle section of the post | 4% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.6 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 43% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 2.8 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 3.1 | HIGH | VARIES |
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Ratio of negative to positive contractions | 71:1 | HIGH | VARIES |
| Total number of contractions | 0.0 - 3.7 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 36% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 51% | HIGH | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 158 - 260 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 55 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 9 - 49 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 37 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 43 | TYPICAL | STEADY |
| Usage of 'so' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 12 - 57 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 16 - 56 | TYPICAL | STEADY |
| Variety of function words used | 42% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 90% | HIGH | STEADY |
| Proportion of hashtags in the opening | 31% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 52% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 17% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 224 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 38% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 4.2 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 10% | LOW | VARIES |
| Total number of hashtags | 0.0 - 2.6 | LOW | VARIES |
| Whether any hashtags are used | 29% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of 'you/your' in the hook | 3% | HIGH | STEADY |
| Whether the hook contains a question | 36% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 18% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 4% | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | STEADY |
| Character count of the hook | 185 - 358 | TYPICAL | STEADY |
| Character position where the hook ends | 185 - 358 | TYPICAL | STEADY |
| Hook length relative to total post | 66% | TYPICAL | STEADY |
| Hook lines relative to total lines | 62% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 66% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 39% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with punctuation | 5% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 5.7 | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 60 - 234 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.9 | TYPICAL | VARIES |
| Average words per line | 10 - 39 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 12 - 47 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 52% | TYPICAL | STEADY |
| Number of visual text blocks | 1.4 - 5.9 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 9% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 30% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.8 - 2.2 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 461 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 57% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Whether dash/bullet lists are used | 11% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 11% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 33 - 78 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.7 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.6 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.2 - 3.3 | TYPICAL | STEADY |
| Number of unique words used | 37 - 96 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.2-2.5 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 71% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 61 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 28% | LOW | VARIES |
| Sentences starting with adverbs (%) | 2% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.9 | HIGH | VARIES |
| Whether the closing has a signature phrase | 25% of posts | HIGH | VARIES |
| Whether the ending has a call-to-action | 50% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 32% of posts | HIGH | VARIES |
| Whether the ending is a question | 36% | HIGH | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 29% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 157 - 450 | TYPICAL | STEADY |
| Closing length relative to total post | 71% | TYPICAL | STEADY |
| Whether there's a clear closing section | 86% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 3.6 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | VARIES |
| How much paragraph length varies | 0 - 16 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | VARIES |
| Average sentences per paragraph | 0.8 - 3.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 3.3 | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.6 - 5.7 | TYPICAL | STEADY |
| How frequently new paragraphs start | 23 - 68 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.4 - 5.0 | TYPICAL | STEADY |
| Total number of paragraphs | 1.3 - 6.3 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 3.2 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 68% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 18 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 13 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 26 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 33 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 21 | TYPICAL | STEADY |
| Total sentence count | 1.9 - 9.0 | TYPICAL | STEADY |
| Total syllables in the post | 57 - 219 | TYPICAL | STEADY |
| Total word count of the post | 40 - 132 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with a question | 0 - 31 | HIGH | VARIES |
| Em dash (â) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| En dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 0 - 28 | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-33 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 11-66 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-39 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 122 | HIGH | VARIES |
| Number of quotation blocks | 0.1 - 1.6 | HIGH | STEADY |
| Total characters in quoted content | 0 - 165 | HIGH | VARIES |
| Whether the post contains quotations | 64% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 30% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.4 | TYPICAL | STEADY |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post tells a story | 54% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 0 - 31 | HIGH | VARIES |
| Overall sentence complexity | 0 - 190 | HIGH | VARIES |
| Percentage of sentences over 20 words | 36% | HIGH | STEADY |
| Word count of shortest sentence | 0 - 30 | HIGH | VARIES |
| Parenthetical breaks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 18% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 4 - 37 | TYPICAL | STEADY |
| Average words per sentence | 4 - 37 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 57% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 51% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 49 | TYPICAL | STEADY |
| Typical sentence length (median) | 2 - 36 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.8 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 52 | TYPICAL | STEADY |
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