Mariel Coen's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 19 Mar 2025
Whether the opening line contains a hashtag
5x more signature
Percentage of lines containing at least one emoji
6x more signature
Proportion of all-lowercase hashtags
4x more signature
Number of emoji in call-to-action lines
6x more signature
Emoji count relative to sentence count
5x more signature
Average emoji per line of text
5x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Percentage of very short lines (<5 words)
rarely consistent
Whether the hook contains a question
rarely consistent
Negation words in the hook
rarely consistent
Consecutive long paragraphs
rarely consistent
Usage of 'if' per 1000 words
rarely consistent
Usage of 'but' per 1000 words
rarely consistent
Whether any list structure is used
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use neutral or functional emoji 7x more often than the average LinkedIn author. Not only that - 6x more of your call-to-action lines are punctuated with emoji, and your opening lines are 5x more likely to contain a hashtag. It’s not just flair - it’s a coded language, and you wield it with mathematical precision.
This works because readers instantly decode your posts as approachable and direct, without the emotional whiplash that comes from over-the-top emoji or endless rhetorical hooks. Now try briefing a ghostwriter: “Add 6x more emoji, but make them neutral, and hashtag the first line 5x more than usual - oh, and lowercase the hashtags.” They’d think you’d lost your mind. This isn’t a template - it’s muscle memory. You couldn’t reverse-engineer it if you tried.
You post less than once a week, but every post is a fingerprint. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
09 Feb 2017 - 16 Sep 2024
0 posts/week avg
10/398 active weeks
388 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 30% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 10% of posts | TYPICAL | VARIES |
| Whether CTAs include hashtags | 10% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 80% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 50% | HIGH | STEADY |
| Count of neutral/functional emoji | ~1.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 50% | HIGH | STEADY |
| Emoji density in CTA sections | 32 | HIGH | STEADY |
| Emoji density in the hook section | 32 | HIGH | STEADY |
| Number of emoji in call-to-action lines | ~1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~1.0 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 50% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 3% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.4 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 10% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 10% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 10% | LOW | VARIES |
| Number of different contraction types | 10% | LOW | VARIES |
| Percentage of words that are contractions | 11% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 10% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 11% | LOW | VARIES |
| Variety of different contractions used | 10% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall grammatical word usage | 10 - 184 | LOW | STEADY |
| Usage of 'and' per 1000 words | 0 - 27 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'the' per 1000 words | 0 - 35 | LOW | VARIES |
| Usage of 'to' per 1000 words | 0 - 33 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Variety of function words used | 18% | LOW | VARIES |
| Usage of 'a' per 1000 words | 0 - 48 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 18 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 94% | HIGH | STEADY |
| Proportion of hashtags in the opening | 74% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 4.4 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 6% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 26% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.1 | TYPICAL | VARIES |
| Whether any hashtags are used | 40% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Number of emoji in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 10% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 4% | TYPICAL | VARIES |
| Character count of the hook | 83 - 328 | TYPICAL | STEADY |
| Character position where the hook ends | 83 - 328 | TYPICAL | STEADY |
| Hook length relative to total post | 92% | TYPICAL | STEADY |
| Hook lines relative to total lines | 88% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 92% | TYPICAL | STEADY |
| Whether the hook contains emoji | 10% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 20% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 40% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 30 | LOW | VARIES |
| Number of visual text blocks | 0.5 - 2.7 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 12% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 60% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 123 | LOW | VARIES |
| Average characters per line | 62 - 260 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 11 - 43 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 42% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 3% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of meaningful words to grammatical words | 9% | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 12 - 48 | LOW | STEADY |
| How often three-word phrases repeat | 42% | LOW | VARIES |
| Length of longest repeated phrase | 90% | LOW | VARIES |
| Number of unique words used | 12 - 57 | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 6.9 | TYPICAL | VARIES |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Unique words divided by total words | 90% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.6 per post | LOW | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 2% | LOW | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 4% | LOW | VARIES |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending is a question | 10% | LOW | VARIES |
| Whether there's a clear closing section | 40% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 4% | TYPICAL | VARIES |
| Character length of the closing | 58 - 407 | TYPICAL | STEADY |
| Closing length relative to total post | 96% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 30% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 10% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 40% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.1 - 2.7 | LOW | STEADY |
| How much paragraph length varies | 22% | LOW | STEADY |
| Total number of paragraphs | 0.5 - 2.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 17% | LOW | VARIES |
| Average change in length between paragraphs | 50% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 149 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 2.9 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 2% | LOW | VARIES |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are determiners | 4% | LOW | VARIES |
| Percentage of words that are pronouns | 5% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 5% | TYPICAL | VARIES |
| Percentage of words that are nouns | 0 - 53 | TYPICAL | VARIES |
| Percentage of words that are prepositions | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 3 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.1 - 4.3 | LOW | STEADY |
| Total syllables in the post | 17 - 131 | LOW | STEADY |
| Total word count of the post | 11 - 72 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 17 - 78 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 30 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-100 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-62 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Percentage of sentences ending with exclamation | 6% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.7 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.8 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 75 | LOW | VARIES |
| Use of story transitions | 2% | LOW | VARIES |
| Average length of quoted passages | 0 - 75 | TYPICAL | VARIES |
| Lines using past tense | 32% | TYPICAL | VARIES |
| Whether the post contains quotations | 30% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 30% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences under 8 words | 50% | HIGH | STEADY |
| Overall sentence complexity | 11 - 36 | LOW | STEADY |
| Variation in clause count across sentences | 50% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 2.1 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 19 | TYPICAL | STEADY |
| Average words per sentence | 7 - 19 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 62% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 42% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 9 - 34 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2.9 - 8.7 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 24% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 17 | TYPICAL | STEADY |
| Variation in sentence lengths | 2 - 17 | TYPICAL | STEADY |
| Word count of shortest sentence | 2.6 - 8.4 | TYPICAL | STEADY |
| Word count of the longest sentence | 9 - 36 | TYPICAL | STEADY |
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