Fastmarkets Metals and Mining's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 26 Nov 2025
Emoji count relative to sentence count
11x more signature
Whether the post starts with an emoji
20x more signature
See example from 26 Nov 2025
Number of emoji in the opening hook
8x more signature
Percentage of lines containing at least one emoji
7x more signature
Count of neutral/functional emoji
7x more Proportion of hashtags placed at the end
4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the hook contains a question
rarely consistent
Usage of 'but' per 1000 words
rarely consistent
CTAs phrased as questions vs statements
rarely consistent
Percentage of words that are pronouns
2x less How easy the text is to read (higher = easier)
1.4x less consistent
Typical paragraph length (median)
1.4x less consistent
Average sentences per paragraph
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral, functional emoji a staggering 6 times more than the average LinkedIn author - and you kick off your posts with an emoji 20 times more often than most. It's not just a sprinkle, either: for every sentence you write, you've got 11 times the emoji density, and your opening hook alone is 8 times more emoji-heavy than typical. You haven't just embraced emoji - you've made them your punctuation.
Why does this work? Readers see your posts and instantly decode them as approachable, clear, and unmistakably branded. No bland scroll-stopping here - your posts are visually distinct before the first word lands. Now try briefing a ghostwriter to "start nearly every post and line with a neutral, functional emoji, but keep questions and pronouns at a minimum." They'd laugh you out of the Zoom room. This isn't a style guide - it's muscle memory. You couldn't fake it if you wanted to.
And about your cadence? You post less than once a week, but each one lands with unmistakable DNA. This is what Drumbeat captures - the patterns you can't explain, but your readers recognize instantly. Your company's voice, at scale, without losing your edge.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
16 Apr 2024 - 12 May 2025
0.4 posts/week avg
17/57 active weeks
40 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 36% | HIGH | VARIES |
| Whether CTAs include emoji | 27% of posts | HIGH | VARIES |
| Whether any call-to-action exists | 96% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 14% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 59% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 29% | HIGH | VARIES |
| Count of neutral/functional emoji | 1.2 - 5.7 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 37 | HIGH | VARIES |
| Emoji count relative to sentence count | 99% | HIGH | STEADY |
| Emoji density in CTA sections | 18 - 71 | HIGH | STEADY |
| Emoji density in the hook section | 18 - 60 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 87 | HIGH | VARIES |
| Emoji used to replace words entirely | 12% | HIGH | VARIES |
| How often the same emoji repeats across the post | 18% | HIGH | VARIES |
| Largest group of adjacent emoji | 29% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.2 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.5 - 1.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 1.2 - 2.5 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 5% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 95% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 54% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 10% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.3 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.2 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 26% | HIGH | VARIES |
| Whether any emoji are used in the post | 32% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 57% | HIGH | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Average distance between repeated emoji | 10% | TYPICAL | VARIES |
| Balance between positive and negative emoji | 5% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.5 | TYPICAL | VARIES |
| Percentage of emoji that are positive/celebratory | 5% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 182:1 | HIGH | VARIES |
| Count of positive contractions used | 27% | LOW | VARIES |
| Total number of contractions | 46% | LOW | VARIES |
| Count of negative contractions used | 18% | TYPICAL | VARIES |
| Number of different contraction types | 46% | TYPICAL | VARIES |
| Percentage of words that are contractions | 79% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 59% | TYPICAL | VARIES |
| Variety of different contractions used | 32% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-24 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 114 - 233 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 40 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 5 - 48 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 5 - 69 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 9 - 48 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 24 | TYPICAL | VARIES |
| Variety of function words used | 31% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 15 | HIGH | STEADY |
| Hashtag density per 100 words | 1.3 - 9.4 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 36% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 82% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 59% | HIGH | STEADY |
| Total number of hashtags | 1.4 - 5.0 | HIGH | STEADY |
| Whether any hashtags are used | 82% of posts | HIGH | STEADY |
| Ratio of inline hashtags to end hashtags | 4% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 5% | TYPICAL | VARIES |
| Proportion of hashtags in the opening | 15% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 3% | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 28% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.4 | HIGH | VARIES |
| Whether the hook contains emoji | 27% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 36% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 159 - 377 | TYPICAL | STEADY |
| Character position where the hook ends | 159 - 377 | TYPICAL | STEADY |
| Hook length relative to total post | 73% | TYPICAL | STEADY |
| Hook lines relative to total lines | 61% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 73% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 32% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 21% | HIGH | VARIES |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Average characters per line | 56 - 185 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.7 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.2 - 2.8 | TYPICAL | STEADY |
| Average words per line | 9 - 27 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 12 - 45 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 71% | TYPICAL | STEADY |
| Number of visual text blocks | 1.5 - 4.6 | TYPICAL | STEADY |
| Proportion of blank space | 28% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.8 - 2.2 | TYPICAL | STEADY |
| Variation in block sizes | 40% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 439 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 4% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether any list structure is used | 4% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 14% | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 23 - 67 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 4.1 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.8 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.9 | TYPICAL | VARIES |
| Number of unique words used | 24 - 82 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.1 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with time words | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 9% | TYPICAL | VARIES |
| Sentences starting with time words (%) | 57% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.3 | HIGH | VARIES |
| Whether the closing has emoji clusters | 4% | HIGH | VARIES |
| Whether the ending includes emoji | 27% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 82% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the ending is a question | 4% | LOW | VARIES |
| Character length of the closing | 146 - 380 | TYPICAL | STEADY |
| Closing length relative to total post | 76% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 18% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 36% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 64% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| Variation in length changes between paragraphs | 42% | LOW | VARIES |
| Average change in length between paragraphs | 91% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.9 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.3 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 70% | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.2 - 4.2 | TYPICAL | STEADY |
| How frequently new paragraphs start | 16 - 108 | TYPICAL | STEADY |
| How much paragraph length varies | 84% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 3.4 | TYPICAL | STEADY |
| Total number of paragraphs | 1.7 - 4.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.1 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are pronouns | 4% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 18 - 41 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 6 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.5 - 5.9 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 26 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 21 - 57 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 17 - 28 | TYPICAL | STEADY |
| Total syllables in the post | 39 - 198 | TYPICAL | STEADY |
| Total word count of the post | 23 - 109 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-92 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Percentage of sentences ending with exclamation | 7% | LOW | VARIES |
| Question marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-67 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 71 | TYPICAL | VARIES |
| Lines using past tense | 32% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.2 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 164 | TYPICAL | VARIES |
| Use of story transitions | 6% | TYPICAL | VARIES |
| Whether the post contains quotations | 46% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 36% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 3 - 18 | HIGH | STEADY |
| Percentage of sentences under 8 words | 18% | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.1 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 25 | TYPICAL | STEADY |
| Average words per sentence | 11 - 25 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 41% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 66% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 39 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 19 | TYPICAL | STEADY |
| Overall sentence complexity | 16 - 75 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 29% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 24 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.0 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 39 | TYPICAL | STEADY |
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