Nathaniel Harvatt's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags using CamelCase
6x more signature
Whether the post starts with an emoji
21x more signature
See example from 10 Dec 2025
Proportion of hashtags placed at the end
4x more signature
Percentage of emoji that are neutral/functional
6x more signature
See example from 10 Dec 2025
Emoji count relative to sentence count
9x more signature
Whether CTAs include emoji
9x more signature
Whether emoji are used as bullet point markers
22x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Hook lines relative to total lines
2x less consistent
Closing length relative to total post
1.9x less consistent
Hook length relative to total post
1.8x less consistent
Where LinkedIn's 'see more' cuts off
1.8x less consistent
How easy the text is to read (higher = easier)
1.8x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you start your LinkedIn posts with an emoji 21 times more than the average person. That’s not just a stylistic quirk - it’s a full-blown signature. Emoji aren’t just sprinkled in your work; they’re your opening act, setting the tone before a single word appears. It’s the kind of pattern only raw data could surface, because no one thinks they’re doing it this much.
This works because it immediately signals approachability and clarity - a visual handshake before you even get to your point. Now try briefing a ghostwriter: “Start every post with an emoji, but make it neutral or functional, not cute. Do it 21x more than everyone else. Oh, and keep your hooks and closings shorter than anyone expects.” They’d stare at you blankly. You can’t reverse-engineer this into a playbook. It’s a fingerprint, not a formula.
Posting 4.8 times per week, you’re relentlessly consistent, but it’s the subconscious DNA of your writing that sets you apart. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
04 Aug 2025 - 10 Dec 2025
4.8 posts/week avg
19/19 active weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Lower half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 64% | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 8% | HIGH | VARIES |
| Whether CTAs include emoji | 76% of posts | HIGH | STEADY |
| Whether any call-to-action exists | 97% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 4% | LOW | VARIES |
| Whether CTAs include hashtags | 14% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 14% | HIGH | VARIES |
| Average emoji per line of text | 49% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 26% | HIGH | VARIES |
| Balance between positive and negative emoji | 9% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.6 | HIGH | VARIES |
| Count of neutral/functional emoji | 1.8 - 6.1 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.2 | HIGH | VARIES |
| Emoji count per 1000 words | 13 - 56 | HIGH | STEADY |
| Emoji count relative to sentence count | 87% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 63 | HIGH | VARIES |
| Emoji density in the hook section | 11 - 60 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 2 - 105 | HIGH | STEADY |
| Emoji used to replace words entirely | 9% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 45% | HIGH | VARIES |
| How often the same emoji repeats across the post | 19% | HIGH | VARIES |
| Largest group of adjacent emoji | 26% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 3.8 | HIGH | VARIES |
| Number of different emoji types used | 1.1 - 4.5 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.7 - 2.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 3% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 87% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 11% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 45% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 7% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.5 | HIGH | VARIES |
| Total number of emoji in the post | 1.3 - 6.2 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 69% | HIGH | STEADY |
| Variety of different emoji used as bullets | 19% | HIGH | VARIES |
| Whether any emoji are used in the post | 86% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 49% | HIGH | VARIES |
| Whether the post starts with an emoji | 62% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 11:1 | LOW | VARIES |
| Count of negative contractions used | 13% | TYPICAL | VARIES |
| Count of positive contractions used | 63% | TYPICAL | VARIES |
| Number of different contraction types | 65% | TYPICAL | VARIES |
| Percentage of words that are contractions | 67% | TYPICAL | VARIES |
| Total number of contractions | 76% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 10% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 57% | TYPICAL | VARIES |
| Variety of different contractions used | 29% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 0 - 23 | LOW | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 116 - 191 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 10 - 44 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 22 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 1 - 21 | TYPICAL | STEADY |
| Usage of 'that' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 9 - 44 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 15 - 42 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | STEADY |
| Variety of function words used | 42% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 11 - 16 | HIGH | STEADY |
| Hashtag density per 100 words | 3.8 - 8.9 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 97% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 94% | HIGH | STEADY |
| Total number of hashtags | 4.2 - 8.4 | HIGH | STEADY |
| Whether any hashtags are used | 100% of posts | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 4% | LOW | VARIES |
| Whether the opening line contains a hashtag | 1% | LOW | VARIES |
| Proportion of hashtags woven into the text | 3% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.3 - 2.3 | HIGH | STEADY |
| Whether the hook contains a question | 38% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 76% of posts | HIGH | STEADY |
| Whether there's a clear opening hook section | 78% of posts | HIGH | STEADY |
| Hook length relative to total post | 40% | LOW | STEADY |
| Hook lines relative to total lines | 32% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 40% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 209 - 337 | TYPICAL | STEADY |
| Character position where the hook ends | 209 - 337 | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 3% | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 15% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.9 - 2.7 | HIGH | STEADY |
| Blank lines per 100 total lines | 36 - 45 | HIGH | STEADY |
| Lines containing exactly one sentence | 83% | HIGH | STEADY |
| Number of visual text blocks | 4.6 - 8.8 | HIGH | STEADY |
| Predictability of line length pattern | Fairly consistent | HIGH | STEADY |
| Proportion of blank space | 41% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 15% | HIGH | VARIES |
| Spacing between content-rich lines | 1.6 - 2.0 | HIGH | STEADY |
| Average characters per line | 68 - 116 | LOW | STEADY |
| Average words per line | 10 - 17 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 249 | LOW | VARIES |
| Average lines per text block | 1.0 - 1.5 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Variation in block sizes | 60% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 53% | HIGH | VARIES |
| Average items per emoji list | 87% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.7 | HIGH | VARIES |
| Variety of emoji used as bullets | 8% | HIGH | VARIES |
| Whether any list structure is used | 40% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 15% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 25% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 29% | HIGH | VARIES |
| Length of longest repeated phrase | 0.7 - 3.6 | HIGH | STEADY |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 53 - 88 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.7 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.4 - 8.8 | TYPICAL | STEADY |
| Number of unique words used | 62 - 105 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 6% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 59% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.5 per post | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 31 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.1 - 1.5 | HIGH | STEADY |
| Whether the ending includes emoji | 67% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 100% of posts | HIGH | STEADY |
| Closing length relative to total post | 40% | LOW | STEADY |
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 192 - 346 | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 43% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 15% | TYPICAL | VARIES |
| Whether there's a clear closing section | 99% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 84% | HIGH | STEADY |
| Consecutive short paragraphs | 3.7 - 8.4 | HIGH | STEADY |
| Total number of paragraphs | 4.4 - 8.7 | HIGH | STEADY |
| Average change in length between paragraphs | 44% | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.5 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.5 | LOW | STEADY |
| Consecutive long paragraphs | 1% | LOW | VARIES |
| How much paragraph length varies | 35% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 2.3 | LOW | STEADY |
| Typical paragraph length (median) | 0.8 - 1.4 | LOW | STEADY |
| Variation in length changes between paragraphs | 40% | LOW | VARIES |
| How frequently new paragraphs start | 48 - 79 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 19 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 14 - 32 | HIGH | STEADY |
| How easy the text is to read (higher = easier) | 16 - 46 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.7 - 2.0 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 17 - 27 | TYPICAL | STEADY |
| Total sentence count | 3.6 - 7.0 | TYPICAL | STEADY |
| Total syllables in the post | 133 - 251 | TYPICAL | STEADY |
| Total word count of the post | 74 - 137 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 6-43 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with a question | 0 - 28 | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 9% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 34% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 16-43 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 17-72 per 1k words | TYPICAL | STEADY |
| Question marks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 26% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 4% | LOW | VARIES |
| Average length of quoted passages | 0 - 93 | TYPICAL | VARIES |
| Number of narrative/story signals | 0.2 - 2.0 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.5 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 113 | TYPICAL | VARIES |
| Whether the post contains quotations | 38% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 35% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 77% | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 16 - 52 | HIGH | STEADY |
| Overall sentence complexity | 0 - 141 | HIGH | VARIES |
| Percentage of sentences over 20 words | 40% | HIGH | STEADY |
| Variation in clause count across sentences | 0 - 10 | HIGH | VARIES |
| Variation in sentence lengths | 5 - 21 | HIGH | STEADY |
| Word count of the longest sentence | 22 - 59 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 12% | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.8 | TYPICAL | STEADY |
| Average number of words per sentence | 13 - 30 | TYPICAL | STEADY |
| Average words per sentence | 13 - 30 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 61% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 6 - 18 | TYPICAL | STEADY |
| Typical sentence length (median) | 11 - 27 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 15 | TYPICAL | STEADY |
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