Rebecca Halards's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
10x more distinctive ↑ increasing
See example from 19 Nov 2025
Balance between positive and negative emoji
11x more distinctive ↑ increasing
Number of emoji in the opening hook
6x more ↑ increasing
Average character length of hashtags
2x more consistent
Percentage of lines containing at least one emoji
4x more consistent ↑ increasing
Count of positive/celebratory emoji
8x more ↑ increasing
Proportion of all-lowercase hashtags
3x more Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include emoji
rarely consistent
Usage of 'because' per 1000 words
rarely consistent
ALL CAPS words in the closing
3x less consistent
Percentage of sentences under 8 words
1.6x less Unique words divided by total words
1.0x less consistent
Percentage of words used only once
1.0x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts contain positive or celebratory emoji 10 times more than the average LinkedIn author. Not only that, but your opening lines are 6 times more likely to hit readers with an emoji right out of the gate. It's like you subconsciously engineered your writing to radiate optimism before anyone even reads the second line.
This works because it signals relentless positivity and immediate approachability - the digital equivalent of a confetti cannon at every entrance. Now try briefing that to a ghostwriter: "Hey, make sure the *balance* between positive and negative emoji is 11x higher than average, and stack the opening hook with 6x more emoji than most people." They'd think you were joking. This isn't something you could teach or even force yourself to do; it's so instinctive you probably couldn't turn it off if you tried.
You post less than once a week - 0.1 times per week, to be exact - but your style is unmistakably yours. That's what Drumbeat captures: the patterns you can't explain, but your audience instantly recognizes. It's your voice, at scale, without compromise.
Style Evolution
How your writing has changed (Jan 2016 - Nov 2025)
Recent 21 posts since Dec 2023
vs
Earlier 40 posts before Dec 2023
Opening hashtags Declining (35% → 14%)
Less
Emoji usage Increasing (5% → 24%)
More
Style patterns based on 61 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
26 Jan 2016 - 27 Nov 2025
0.1 posts/week avg
60/514 active weeks
454 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 4% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 7% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 41% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 12% | HIGH | VARIES |
| Average emoji per line of text | 34% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 25% | HIGH | VARIES |
| Balance between positive and negative emoji | 48% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.0 - 3.2 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 2.1 | HIGH | VARIES |
| Emoji count relative to sentence count | 25% | HIGH | STEADY |
| Emoji density in the hook section | 2 - 46 | HIGH | STEADY |
| Largest group of adjacent emoji | 25% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.6 - 2.1 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 6% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 52% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 48% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.0 | HIGH | VARIES |
| Whether the post starts with an emoji | 12% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| Emoji used to replace words entirely | 1% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 1.2 | LOW | VARIES |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 1.5 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 13% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji density in CTA sections | 10% | TYPICAL | VARIES |
| Emoji usage in the middle section of the post | 4% | TYPICAL | VARIES |
| How often the same emoji repeats across the post | 3% | TYPICAL | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.7 | TYPICAL | VARIES |
| Proportion of emoji appearing in clusters | 3% | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 13% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 7% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:20 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Count of positive contractions used | 43% | TYPICAL | VARIES |
| Number of different contraction types | 44% | TYPICAL | VARIES |
| Percentage of words that are contractions | 73% | TYPICAL | VARIES |
| Total number of contractions | 49% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 67% | TYPICAL | VARIES |
| Variety of different contractions used | 27% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'the' per 1000 words | 19 - 78 | HIGH | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 158 - 301 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 13 - 55 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 7 - 63 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 64% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 8% | HIGH | VARIES |
| Proportion of hashtags in the opening | 28% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 63% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 28% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 9% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 212 | HIGH | VARIES |
| Whether any hashtags are used | 72% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 39% | HIGH | VARIES |
| Hashtag density per 100 words | 0 - 11 | TYPICAL | VARIES |
| Total number of hashtags | 0.3 - 4.1 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 3% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Character count of the hook | 160 - 413 | TYPICAL | STEADY |
| Character position where the hook ends | 160 - 413 | TYPICAL | STEADY |
| Hook length relative to total post | 75% | TYPICAL | STEADY |
| Hook lines relative to total lines | 66% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.9 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 75% | TYPICAL | STEADY |
| Whether the hook contains a question | 12% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 12% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 18% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 23% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variation in line lengths | 0 - 1370 | HIGH | VARIES |
| Number of visual text blocks | 0.9 - 4.2 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 69 - 269 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 91% | TYPICAL | VARIES |
| Average words per line | 11 - 46 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 4 - 40 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 42% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 17% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 22% | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.4 - 2.1 | TYPICAL | STEADY |
| Variation in block sizes | 47% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 2% | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 13% | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 52% | LOW | VARIES |
| Count of words used only once | 21 - 75 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 7.4 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.5 | TYPICAL | VARIES |
| Number of unique words used | 23 - 94 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.1-2.5 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 3% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 3 - 43 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 69% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 8% of posts | LOW | VARIES |
| Character length of the closing | 163 - 532 | TYPICAL | STEADY |
| Closing length relative to total post | 84% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 21% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 26% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 18% | TYPICAL | VARIES |
| Whether there's a clear closing section | 69% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.5 - 2.3 | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive short paragraphs | 0.4 - 2.9 | LOW | STEADY |
| How frequently new paragraphs start | 11 - 75 | LOW | STEADY |
| Average sentences per paragraph | 1.2 - 3.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 3.3 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 75% | TYPICAL | VARIES |
| Consecutive long paragraphs | 10% | TYPICAL | VARIES |
| How much paragraph length varies | 0.0 - 3.2 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.9 - 4.3 | TYPICAL | STEADY |
| Total number of paragraphs | 1.1 - 4.3 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.1 - 3.3 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 50% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 9% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 21 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 30 - 79 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 27 | TYPICAL | STEADY |
| Total sentence count | 2.1 - 8.4 | TYPICAL | STEADY |
| Total syllables in the post | 35 - 214 | TYPICAL | STEADY |
| Total word count of the post | 21 - 136 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Multiple question marks per 1000 words | 0-2 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-33 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Question marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 12-70 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 4% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 30 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 93 | LOW | VARIES |
| Average length of quoted passages | 0 - 72 | TYPICAL | VARIES |
| Lines using past tense | 48% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.5 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
| Use of story transitions | 12% | TYPICAL | VARIES |
| Whether the post contains quotations | 46% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 52% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 20% | LOW | VARIES |
| Average number of clauses per sentence | 1.6 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 21 | TYPICAL | STEADY |
| Average words per sentence | 9 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 35% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 34 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 12 - 59 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 25% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 20 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 38 | TYPICAL | STEADY |
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