Global Water Summit's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags in the opening
6x more signature
Whether the opening line contains a hashtag
5x more signature
Usage of 'at' per 1000 words
9x more signature
Average character length of hashtags
3x more consistent
Hook lines relative to total lines
1.5x more consistent
Proportion of all-lowercase hashtags
3x more consistent
Parentheses usage per 1000 words
8x more distinctive
See example from 13 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Spacing between content-rich lines
rarely signature
Blank lines per 100 total lines
rarely consistent
Proportion of blank space
rarely consistent
Predictability of line length pattern
rarely consistent
Average spacing between blank lines
rarely consistent
Whether the post contains quotations
rarely consistent
Whether the post tells a story
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you open with hashtags 5 times more often than the average LinkedIn author - and your hashtags themselves are 3 times longer than most. Your first lines aren’t just attention-grabbers, they’re branded beacons, flagging your message from the very start. It’s like you’re shouting the topic before you’ve even said hello.
Why does this work? It signals confidence and clarity - your audience knows exactly what they’re in for, no scrolling required. But here’s the catch: try telling a ghostwriter “start every post with extra-long hashtags, and do it six times more than everyone else.” They’d think you’re kidding. No manual or style guide could teach someone to make this instinctual move. You couldn’t even force it if you tried.
And with a posting tempo of just 0.1 times per week, every signal you send matters more - there’s no filler. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
26 Jan 2022 - 12 May 2025
0.1 posts/week avg
8/173 active weeks
165 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 11% | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 22% | HIGH | VARIES |
| Whether CTAs include hashtags | 44% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 0% | LOW | STEADY |
| Percentage of words that are contractions | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 0% | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 0% | LOW | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 136 | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'on' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 120 - 278 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 39 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 63 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 67 | TYPICAL | VARIES |
| Variety of function words used | 27% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 15 | HIGH | STEADY |
| Hashtag density per 100 words | 1 - 11 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 78% | HIGH | STEADY |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Total number of hashtags | 0.4 - 5.8 | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 17% | TYPICAL | VARIES |
| Whether any hashtags are used | 67% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 7% | HIGH | VARIES |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Character count of the hook | 37 - 538 | TYPICAL | STEADY |
| Character position where the hook ends | 37 - 538 | TYPICAL | STEADY |
| Hook length relative to total post | 100% | TYPICAL | STEADY |
| Hook lines relative to total lines | 100% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 100% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 37 - 538 | HIGH | STEADY |
| Average words per line | 6 - 83 | HIGH | STEADY |
| Average spacing between blank lines | 0% | LOW | STEADY |
| Blank lines per 100 total lines | 0% | LOW | STEADY |
| Lines containing exactly one sentence | 33% | LOW | VARIES |
| Number of visual text blocks | ~1.0 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | STEADY |
| Proportion of blank space | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0% | LOW | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 8 - 56 | LOW | STEADY |
| How often three-word phrases repeat | 62% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.9 | LOW | VARIES |
| Length of longest repeated phrase | 67% | LOW | VARIES |
| Number of unique words used | 8 - 65 | LOW | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with subordinate clauses | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.6 per post | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 41 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 7% | HIGH | VARIES |
| Whether the ending has a call-to-action | 56% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 67% of posts | HIGH | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| Character length of the closing | 37 - 538 | TYPICAL | STEADY |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 22% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 67% of posts | TYPICAL | STEADY |
Paragraph Structure 8
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive short paragraphs | 56% | LOW | STEADY |
| Total number of paragraphs | ~1.0 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 3.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 3.9 | TYPICAL | STEADY |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| How frequently new paragraphs start | 0 - 135 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.0 - 3.9 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 3.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are prepositions | 10 - 20 | HIGH | STEADY |
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are adverbs | 1% | LOW | VARIES |
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Percentage of words that are verbs | 9% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 6% | TYPICAL | VARIES |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 26 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How easy the text is to read (higher = easier) | 7 - 50 | LOW | STEADY |
| Total sentence count | 1.0 - 3.9 | LOW | STEADY |
| Total syllables in the post | 13 - 147 | LOW | STEADY |
| Total word count of the post | 6 - 83 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 2.2 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 17 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 36 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 0-122 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-57 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 10 - 70 | HIGH | STEADY |
| Comma usage per 1000 words | 0-44 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-54 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-32 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.1 | LOW | STEADY |
| Number of quotation blocks | ~0.0 | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Use of story transitions | 0% | LOW | STEADY |
| Whether the post contains quotations | 0% of posts | LOW | STEADY |
| Whether the post tells a story | 0% of posts | LOW | STEADY |
| Lines using past tense | 56% | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0 - 57 | HIGH | VARIES |
| Average number of clauses per sentence | 1.2 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 23 | TYPICAL | STEADY |
| Average words per sentence | 9 - 23 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 33% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 11 - 45 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 12 | TYPICAL | STEADY |
| Overall sentence complexity | 10 - 59 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 28% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 33% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 23 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.3 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 22 | TYPICAL | STEADY |
| Word count of shortest sentence | 3 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 11 - 45 | TYPICAL | STEADY |
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