Cohan Leon D.'s AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of emoji that appear multiple times
182x more signature
Number of emoji clusters (groups of adjacent emoji)
78x more signature
Count of positive/celebratory emoji
50x more signature
How consistently emoji pair with specific words
85x more signature
Proportion of emoji appearing in clusters
43x more signature
How often the same emoji repeats across the post
32x more signature
Total count of repeated emoji across the post
36x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Percentage of emoji that are neutral/functional
rarely consistent
Whether the hook contains emoji
rarely consistent
Variety of different emoji used (unique/total ratio)
35x less consistent
Consecutive short paragraphs
3x less How much sentence length varies (normalized)
2x less Variety of function words used
2x less Percentage of words that are adjectives
2x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use clusters of emoji 78 times more than the average LinkedIn author - and nearly half your emoji show up in packs, not alone. It’s not just frequent - it’s rhythmic. Most people scatter the occasional icon; you assemble emoji into unmistakable signals that demand attention, like a neon sign in a sea of grayscale.
That’s the trick: these clusters create an emotional pulse your audience can’t ignore. They don’t just punctuate your posts - they transform tone and meaning, making your positivity 50x more intense than average. But try briefing a ghostwriter: “Pair the same few emoji together, in tight clusters, and do it 85x more predictably than anyone else.” No one could fake this. It’s muscle memory, not method - you’d break your own pattern if you tried to copy it consciously.
And you do all this posting less than once a week. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 Aug 2018 - 27 Aug 2021
0.2 posts/week avg
19/158 active weeks
139 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 12% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 72% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 2.6 | HIGH | STEADY |
| Average emoji per line of text | 60% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 2.0 | HIGH | STEADY |
| Balance between positive and negative emoji | 100% | HIGH | STEADY |
| Count of positive/celebratory emoji | ~6.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 18% | HIGH | STEADY |
| Emoji usage in the middle section of the post | 20 | HIGH | STEADY |
| Emoji used to replace words entirely | 17% | HIGH | STEADY |
| How consistently emoji pair with specific words | 50% | HIGH | STEADY |
| How often the same emoji repeats across the post | 83% | HIGH | STEADY |
| Largest group of adjacent emoji | 2.0 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~3.0 | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 30% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 100% | HIGH | STEADY |
| Proportion of emoji that appear multiple times | 100% | HIGH | STEADY |
| Total count of repeated emoji across the post | ~5.0 | HIGH | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of neutral/functional emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 36% | LOW | VARIES |
| Emoji density in CTA sections | 0% | LOW | STEADY |
| Emoji density in the hook section | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji in call-to-action lines | ~0.0 | LOW | STEADY |
| Number of emoji in the opening hook | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are neutral/functional | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 1.2 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 3% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 3% | LOW | VARIES |
| Count of positive contractions used | 22% | LOW | VARIES |
| Number of different contraction types | 25% | LOW | VARIES |
| Percentage of words that are contractions | 33% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:100 | LOW | VARIES |
| Total number of contractions | 25% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 1% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 33% | LOW | VARIES |
| Variety of different contractions used | 12% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall grammatical word usage | 24 - 228 | LOW | STEADY |
| Usage of 'a' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'and' per 1000 words | 0 - 34 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'the' per 1000 words | 0 - 47 | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Variety of function words used | 17% | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 94 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 17 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 68% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.6 | LOW | VARIES |
| Whether any hashtags are used | 28% of posts | LOW | VARIES |
| Hashtag density per 100 words | 0 - 11 | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 22% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character count of the hook | 31 - 249 | LOW | STEADY |
| Character position where the hook ends | 31 - 249 | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 3% | LOW | VARIES |
| Whether there's a clear opening hook section | 3% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Hook length relative to total post | 97% | TYPICAL | STEADY |
| Hook lines relative to total lines | 96% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 97% | TYPICAL | STEADY |
| Whether the hook contains a question | 16% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 9% | HIGH | VARIES |
| Average spacing between blank lines | 6% | LOW | VARIES |
| Blank lines per 100 total lines | 0.0 - 9.9 | LOW | VARIES |
| Number of visual text blocks | 0.0 - 2.9 | LOW | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 2% | LOW | VARIES |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 12% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 177 | LOW | VARIES |
| Average characters per line | 28 - 233 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.5 | TYPICAL | STEADY |
| Average words per line | 5 - 38 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 61% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 3% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 0 - 65 | LOW | VARIES |
| How often three-word phrases repeat | 13% | LOW | VARIES |
| How often two-word phrases repeat | 67% | LOW | VARIES |
| Length of longest repeated phrase | 28% | LOW | VARIES |
| Number of unique words used | 0 - 80 | LOW | VARIES |
| Percentage of words used only once | 95% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 93% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 7% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 38 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 87% | LOW | VARIES |
| Sentences starting with time words (%) | 9% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-2.6 per post | TYPICAL | VARIES |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 9% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 0 - 323 | LOW | VARIES |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| Whether the ending has a call-to-action | 19% of posts | LOW | VARIES |
| Whether the ending includes emoji | 3% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 28% of posts | LOW | VARIES |
| Whether there's a clear closing section | 34% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Closing length relative to total post | 98% | TYPICAL | STEADY |
| Whether the closing has emoji clusters | 3% | TYPICAL | VARIES |
| Whether the ending is a question | 19% | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 87% | HIGH | STEADY |
| How frequently new paragraphs start | 12 - 193 | HIGH | STEADY |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| Consecutive short paragraphs | 94% | LOW | STEADY |
| How much paragraph length varies | 55% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.7 - 2.7 | LOW | STEADY |
| Total number of paragraphs | 0.0 - 3.0 | LOW | VARIES |
| Variation in length changes between paragraphs | 31% | LOW | VARIES |
| Average change in length between paragraphs | 74% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.6 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.6 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are nouns | 2 - 66 | HIGH | STEADY |
| Percentage of auxiliary/helper verbs | 3% | LOW | VARIES |
| Percentage of words that are adjectives | 3% | LOW | VARIES |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are determiners | 3% | LOW | VARIES |
| Percentage of words that are prepositions | 7% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | VARIES |
| Percentage of words that are verbs | 0 - 39 | TYPICAL | VARIES |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 17 | LOW | VARIES |
| Total sentence count | 0.0 - 8.5 | LOW | VARIES |
| Total syllables in the post | 0 - 196 | LOW | VARIES |
| Total word count of the post | 0 - 128 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.1 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 35 - 101 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 2 - 22 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-155 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-52 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-61 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 3% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-31 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 7% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 40 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.6 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 1.1 | LOW | VARIES |
| Total characters in quoted content | 0 - 67 | LOW | VARIES |
| Use of story transitions | 2% | LOW | VARIES |
| Whether the post contains quotations | 22% of posts | LOW | VARIES |
| Whether the post tells a story | 16% of posts | LOW | VARIES |
| Lines using past tense | 36% | TYPICAL | VARIES |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 2 - 18 | HIGH | STEADY |
| How much sentence length varies (normalized) | 22% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Variation in clause count across sentences | 54% | LOW | VARIES |
| Variation in sentence lengths | 0 - 10 | LOW | VARIES |
| Word count of the longest sentence | 5 - 28 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 5 - 21 | TYPICAL | STEADY |
| Average words per sentence | 5 - 21 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 61% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 5 - 27 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 4 - 53 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 22% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 42% | TYPICAL | VARIES |
| Typical sentence length (median) | 5 - 21 | TYPICAL | STEADY |
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