Simone Lilley's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 16 Jul 2025
Percentage of lines containing at least one emoji
6x more signature
Proportion of hashtags placed at the end
4x more signature ↑ increasing
Emoji count relative to sentence count
7x more Number of emoji in the opening hook
6x more Count of neutral/functional emoji
5x more consistent
Average emoji per line of text
5x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Count of negative contractions used
rarely consistent
ALL CAPS words in the hook
3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your sentences are a symphony of emoji - you use 7 times more emoji per sentence than the average LinkedIn poster. Even your opening hooks are 6 times more likely to be peppered with emoji, and 6 times more of your lines contain at least one. Forget the occasional smiley or rocket; your posts read like a living, breathing feed of functional icons, communicating more with symbols than most do with words.
Why does this work? It signals efficiency and clarity - your audience instantly reads your intent, mood, or call to action. But try briefing a ghostwriter to "use 6x more neutral emoji, especially up top, and quadruple the end-of-post hashtags." They'd stare at you like you've lost your mind. You can't systematize this - it's muscle memory, not a style guide. Even if you tried to reverse engineer it, you'd fall short.
And that's the kicker: you post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2013 - Jul 2025)
Recent 3 posts since Dec 2023
vs
Earlier 24 posts before Dec 2023
Hashtag usage Increasing (54% → 100%)
More
Opening hashtags Declining (4% → 0%)
Less
Style patterns based on 27 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
30 Oct 2013 - 16 Jul 2025
0 posts/week avg
25/612 active weeks
587 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 19% | HIGH | VARIES |
| Whether CTAs include emoji | 33% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 4% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 11% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 74% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 50% | HIGH | STEADY |
| Balance between positive and negative emoji | 12% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.3 | HIGH | VARIES |
| Count of neutral/functional emoji | 1.1 - 3.6 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.3 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 37 | HIGH | VARIES |
| Emoji count relative to sentence count | 67% | HIGH | STEADY |
| Emoji density in the hook section | 7 - 47 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 46 | HIGH | VARIES |
| Emoji used to replace words entirely | 7% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How often the same emoji repeats across the post | 13% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.0 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.1 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.4 - 2.5 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 86% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 13% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 47% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.4 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.6 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 51% | HIGH | STEADY |
| Whether any emoji are used in the post | 59% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 12% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji density in CTA sections | 0 - 43 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 54% | HIGH | STEADY |
| Count of negative contractions used | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Count of positive contractions used | 74% | TYPICAL | VARIES |
| Number of different contraction types | 70% | TYPICAL | VARIES |
| Percentage of words that are contractions | 87% | TYPICAL | VARIES |
| Total number of contractions | 74% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 87% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'so' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 131 - 246 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 8 - 46 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 7 - 47 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 38 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 6 - 40 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 18 - 54 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 13 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 65% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 85% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 12% | HIGH | VARIES |
| Total number of hashtags | 0.0 - 5.7 | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 2% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 14% | LOW | VARIES |
| Whether the opening line contains a hashtag | 6% | LOW | VARIES |
| Hashtag density per 100 words | 0 - 12 | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 23% | TYPICAL | VARIES |
| Whether any hashtags are used | 59% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.5 | HIGH | VARIES |
| Whether the hook contains emoji | 44% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 41% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 176 - 355 | TYPICAL | STEADY |
| Character position where the hook ends | 176 - 355 | TYPICAL | STEADY |
| Hook length relative to total post | 65% | TYPICAL | STEADY |
| Hook lines relative to total lines | 56% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 3% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 65% | TYPICAL | STEADY |
| Whether the hook contains a question | 18% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 37% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.5 - 2.6 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 4% | HIGH | VARIES |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 23% | LOW | VARIES |
| Average characters per line | 73 - 203 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average words per line | 12 - 34 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 14 - 49 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 53% | TYPICAL | STEADY |
| Number of visual text blocks | 1.4 - 7.2 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 9% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 31% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.7 - 2.3 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 561 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 33% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Variety of emoji used as bullets | 4% | HIGH | VARIES |
| Whether emoji bullet lists are used | 11% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 11% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 27% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| Count of words used only once | 15 - 107 | TYPICAL | STEADY |
| How often three-word phrases repeat | 95% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 7.8 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.2 | TYPICAL | VARIES |
| Number of unique words used | 14 - 137 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.7 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 3 - 52 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 37% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.7 | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending includes emoji | 48% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Character length of the closing | 143 - 459 | TYPICAL | STEADY |
| Closing length relative to total post | 67% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 18% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 30% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 59% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 22% | TYPICAL | VARIES |
| Whether there's a clear closing section | 74% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How much paragraph length varies | 78% | LOW | VARIES |
| Average change in length between paragraphs | 78% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.8 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 79% | TYPICAL | STEADY |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.7 - 5.3 | TYPICAL | STEADY |
| How frequently new paragraphs start | 24 - 77 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 3.4 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 1.4 - 7.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.7 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 74% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 19 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 30 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 29 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 25 | TYPICAL | STEADY |
| Total sentence count | 1 - 10 | TYPICAL | STEADY |
| Total syllables in the post | 8 - 325 | TYPICAL | STEADY |
| Total word count of the post | 0 - 214 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 0 - 33 | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Question marks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 1-31 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 13-50 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Multiple exclamation marks per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 6% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 2 - 39 | TYPICAL | STEADY |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the post contains quotations | 63% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 41 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 41 | LOW | VARIES |
| Lines using past tense | 37% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.4 | TYPICAL | STEADY |
| Number of quotation blocks | 0.1 - 1.2 | TYPICAL | STEADY |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post tells a story | 41% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 39% | HIGH | STEADY |
| Variation in sentence lengths | 5 - 20 | HIGH | STEADY |
| Percentage of sentences under 8 words | 17% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.0 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 26 | TYPICAL | STEADY |
| Average words per sentence | 12 - 26 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 67% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 51% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 39 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 17 | TYPICAL | STEADY |
| Overall sentence complexity | 22 - 76 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 10 - 24 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.1 - 4.0 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 15 | TYPICAL | STEADY |
| Word count of the longest sentence | 18 - 56 | TYPICAL | STEADY |
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