Sourav kumar's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Total number of hashtags
17x more signature â faded
See example from 21 Aug 2023
Proportion of hashtags woven into the text
16x more signature â faded
Count of positive/celebratory emoji
15x more signature â declining
Hashtag density per 100 words
8x more signature â faded
See example from 21 Aug 2023
Whether CTAs include emoji
10x more signature
Proportion of all-lowercase hashtags
4x more signature â faded
Percentage of emoji that are positive/celebratory
11x more signature â declining
See example from 10 Mar 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the post contains quotations
rarely consistent
Usage of 'of' per 1000 words
rarely consistent
Whether the post tells a story
rarely consistent
Whether the ending has a call-to-action
rarely consistent
Average words per line
3x less consistent
Closing length relative to total post
2x less Overall grammatical word usage
2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use hashtags 17 times more than the average LinkedIn poster - and youâre not just tacking them on at the end. You weave them right into your sentences 16x more often than most, letting hashtags and text blend together until itâs hard to tell where commentary ends and tagging begins.
Why does this work? It signals a kind of relentless topicality - youâre making every line a billboard, every phrase a search beacon. Now try briefing this to a ghostwriter. Tell them to insert hashtags 16x more often, but actually embed them in the flow, not just at the end. Theyâd look at you like youâre nuts. This isnât something you learned - itâs pure writing muscle memory. You probably couldnât turn it off if you tried.
And with your posting frequency - just 0.2 posts a week, less than once weekly - youâre not exactly flooding the feed. This is exactly what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Style Evolution
How your writing has changed (Jul 2022 - Nov 2025)
Recent 3 posts since Dec 2023
vs
Earlier 39 posts before Dec 2023
Hashtag usage Stopped (was 87%, now rarely)
Stopped
Emoji usage Declining (90% â 33%)
Less
Style patterns based on 42 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
05 Jul 2022 - 01 Nov 2025
0.2 posts/week avg
13/174 active weeks
161 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 82% of posts | HIGH | STEADY |
| Whether any call-to-action exists | 92% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 3% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 38% | HIGH | VARIES |
| Balance between positive and negative emoji | 52% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.9 - 2.2 | HIGH | STEADY |
| Count of positive/celebratory emoji | 1.1 - 2.5 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 125 | HIGH | VARIES |
| Emoji count relative to sentence count | 66% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 114 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 132 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 9 - 36 | HIGH | STEADY |
| Emoji used to replace words entirely | 20% | HIGH | VARIES |
| How consistently emoji pair with specific words | 3% | HIGH | VARIES |
| Number of different emoji types used | 1.6 - 4.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.2 - 3.1 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 48% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 52% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 25% | HIGH | STEADY |
| Proportion of emoji that appear multiple times | 3% | HIGH | VARIES |
| Total number of emoji in the post | 1.7 - 4.4 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 87% | HIGH | STEADY |
| Whether any emoji are used in the post | 90% of posts | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 2% | LOW | VARIES |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.3 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 8% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Largest group of adjacent emoji | 8% | TYPICAL | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.2 | TYPICAL | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.7 | TYPICAL | VARIES |
| Proportion of emoji appearing in clusters | 3% | TYPICAL | VARIES |
| Whether the post starts with an emoji | 3% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 0% | LOW | STEADY |
| Percentage of words that are contractions | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 0% | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 0% | LOW | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 8 - 23 | HIGH | STEADY |
| Usage of 'with' per 1000 words | 7 - 23 | HIGH | STEADY |
| Overall grammatical word usage | 44 - 122 | LOW | STEADY |
| Usage of 'a' per 1000 words | 5 - 22 | LOW | STEADY |
| Usage of 'and' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'as' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'on' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'the' per 1000 words | 6 - 23 | LOW | STEADY |
| Usage of 'to' per 1000 words | 4-14 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 7 - 24 | TYPICAL | STEADY |
| Variety of function words used | 27% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 13 | HIGH | STEADY |
| Hashtag density per 100 words | 13 - 40 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 99% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 39% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 61% | HIGH | STEADY |
| Total number of hashtags | 12 - 46 | HIGH | STEADY |
| Whether any hashtags are used | 85% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 1% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 2% | LOW | STEADY |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 2.9 | HIGH | STEADY |
| Use of 'you/your' in the hook | 7% | HIGH | STEADY |
| Whether the hook contains a question | 55% of posts | HIGH | STEADY |
| Whether the hook contains emoji | 55% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 45% | HIGH | VARIES |
| Whether there's a clear opening hook section | 80% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Hook length relative to total post | 34% | LOW | STEADY |
| Hook lines relative to total lines | 32% | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 34% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 43 - 345 | TYPICAL | STEADY |
| Character position where the hook ends | 43 - 345 | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average lines per text block | 1.4 - 3.9 | HIGH | STEADY |
| Average spacing between blank lines | 0.7 - 4.6 | HIGH | STEADY |
| Lines containing exactly one sentence | 83% | HIGH | STEADY |
| Percentage of single-word lines | 20% | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 48% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Variation in block sizes | 0.0 - 4.1 | HIGH | VARIES |
| Average characters per line | 46 - 89 | LOW | STEADY |
| Average words per line | 6 - 11 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 36 - 183 | LOW | STEADY |
| Blank lines per 100 total lines | 8 - 36 | TYPICAL | STEADY |
| Number of visual text blocks | 1.8 - 7.6 | TYPICAL | STEADY |
| Proportion of blank space | 22% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.8 - 1.7 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 2% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 15% | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 2% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often three-word phrases repeat | 0 - 11 | HIGH | VARIES |
| Length of longest repeated phrase | 0.0 - 5.7 | HIGH | VARIES |
| Ratio of meaningful words to grammatical words | 10% | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 33 - 83 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0 - 13 | TYPICAL | VARIES |
| Number of unique words used | 43 - 103 | TYPICAL | STEADY |
| Percentage of words used only once | 82% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with pronouns | 1.0-3.0 per post | HIGH | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 18 - 50 | HIGH | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 85% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Character length of the closing | 0 - 321 | LOW | VARIES |
| Closing length relative to total post | 30% | LOW | VARIES |
| Number of emoji in the closing | 0.0 - 0.7 | LOW | VARIES |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the ending has a call-to-action | 0% of posts | LOW | STEADY |
| Whether the ending includes emoji | 8% of posts | LOW | VARIES |
| Whether the ending is a question | 2% | LOW | VARIES |
| Whether the closing has emoji clusters | 2% | TYPICAL | VARIES |
| Whether there's a clear closing section | 92% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.3 - 2.8 | HIGH | STEADY |
| How much paragraph length varies | 0.0 - 6.1 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Variation in length changes between paragraphs | 0.0 - 4.1 | HIGH | VARIES |
| Average sentences per paragraph | 1.3 - 2.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.3 - 2.8 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 52% | TYPICAL | STEADY |
| Consecutive long paragraphs | 15% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.7 - 5.7 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 166 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.9 - 4.6 | TYPICAL | STEADY |
| Total number of paragraphs | 2.0 - 7.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are nouns | 25 - 55 | HIGH | STEADY |
| Percentage of words that are adverbs | 2% | LOW | STEADY |
| Percentage of words that are determiners | 3% | LOW | STEADY |
| Percentage of words that are prepositions | 5% | LOW | STEADY |
| Percentage of words that are verbs | 8% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | VARIES |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 16 - 48 | HIGH | STEADY |
| Percentage of complex words (3+ syllables) | 21 - 40 | HIGH | STEADY |
| Total syllables in the post | 117 - 316 | HIGH | STEADY |
| How easy the text is to read (higher = easier) | 0 - 41 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.8 - 2.6 | TYPICAL | STEADY |
| Total sentence count | 3.5 - 7.0 | TYPICAL | STEADY |
| Total word count of the post | 54 - 133 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 12-72 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with a question | 7 - 28 | HIGH | STEADY |
| Question marks per 1000 words | 0-34 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-35 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 2% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-48 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 2% | LOW | VARIES |
| Number of narrative/story signals | 0.4 - 1.2 | LOW | STEADY |
| Number of quotation blocks | ~0.0 | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Whether the post contains quotations | 0% of posts | LOW | STEADY |
| Whether the post tells a story | 0% of posts | LOW | STEADY |
| Use of story transitions | 7% | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How much sentence length varies (normalized) | 87% | HIGH | STEADY |
| Variation in clause count across sentences | 1.7 - 5.2 | HIGH | STEADY |
| Variation in sentence lengths | 8 - 24 | HIGH | STEADY |
| Word count of the longest sentence | 25 - 67 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.6 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 22 | TYPICAL | STEADY |
| Average words per sentence | 11 - 22 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 60% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 7 - 31 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4.8 - 9.1 | TYPICAL | STEADY |
| Overall sentence complexity | 19 - 56 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 23% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 36% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 4.8 - 8.9 | TYPICAL | STEADY |
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