Natalie Johnson-Goss's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
21x more signature
See example from 09 Dec 2025
Balance between positive and negative emoji
23x more signature
Percentage of lines containing at least one emoji
12x more signature
Average emoji per line of text
9x more signature
Proportion of hashtags placed at the end
4x more signature
Count of positive/celebratory emoji
8x more signature
Number of emoji in call-to-action lines
6x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Colon usage per 1000 words
rarely consistent
Whether the opening line contains a hashtag
rarely consistent
Proportion of hashtags in the opening
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Percentage of emoji that are neutral/functional
rarely consistent
Parenthetical breaks per 1000 words
rarely consistent
Usage of 'as' per 1000 words
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but 21 times more of your emojis are positive or celebratory than the average person’s. It’s not just that you use emojis - it’s that you instinctively flood your posts with the kind of energy that makes people want to celebrate with you. In fact, a staggering 12 times more of your lines contain at least one emoji, and your balance between positive and negative emoji is 23 times the norm. You’re not just sprinkling cheer - you’re practically confetti-bombing your audience.
That’s not something you can reverse-engineer. Try briefing a ghostwriter to “make sure 21x more of your emojis are positive, and get the emoji-per-line ratio up to 9x normal.” They’d stare at you like you’d lost your mind. There’s no style guide for this. It’s not conscious. This is your AuthorDNA leaking out in every line - impossible to fake, impossible to replicate, even if you wanted to.
Given your ultra-rare posting schedule - less than once a week over 148 weeks - every post counts, and every post crackles with unmistakable Natalie-ness. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
04 Apr 2022 - 30 Jan 2025
0 posts/week avg
6/148 active weeks
142 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 17% | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 100% | HIGH | STEADY |
| Balance between positive and negative emoji | 100% | HIGH | STEADY |
| Count of positive/celebratory emoji | ~1.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 50% | HIGH | STEADY |
| Emoji density in CTA sections | 50 | HIGH | STEADY |
| Emoji density in the hook section | 50 | HIGH | STEADY |
| Number of emoji in call-to-action lines | ~1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~1.0 | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 100% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of neutral/functional emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are neutral/functional | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.6 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 8% | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 17% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 17% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Ratio of negative to positive contractions | 166:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 83% | HIGH | VARIES |
| Count of negative contractions used | 17% | TYPICAL | VARIES |
| Count of positive contractions used | 67% | TYPICAL | VARIES |
| Number of different contraction types | 83% | TYPICAL | VARIES |
| Total number of contractions | 83% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 56% | TYPICAL | VARIES |
| Variety of different contractions used | 33% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 0 - 42 | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'the' per 1000 words | 28 - 76 | HIGH | STEADY |
| Usage of 'as' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'at' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 164 - 260 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 44 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 3 - 41 | TYPICAL | STEADY |
| Usage of 'is' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 5 - 38 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 1-15 per 1k words | TYPICAL | STEADY |
| Usage of 'that' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 11 - 53 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 12 - 18 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 75% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 25% | HIGH | VARIES |
| Total number of hashtags | 0.9 - 4.4 | HIGH | STEADY |
| Whether any hashtags are used | 83% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
| Hashtag density per 100 words | 1.1 - 5.8 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.1 - 1.6 | HIGH | STEADY |
| Whether the hook contains a question | 50% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 17% of posts | LOW | VARIES |
| Character count of the hook | 194 - 358 | TYPICAL | STEADY |
| Character position where the hook ends | 194 - 358 | TYPICAL | STEADY |
| Hook length relative to total post | 72% | TYPICAL | STEADY |
| Hook lines relative to total lines | 66% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 72% | TYPICAL | STEADY |
| Whether the hook contains emoji | 17% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.9 - 2.5 | HIGH | STEADY |
| Blank lines per 100 total lines | 19 - 54 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 24% | HIGH | STEADY |
| Proportion of blank space | 36% | HIGH | STEADY |
| Spacing between content-rich lines | 0.9 - 2.5 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Average characters per line | 78 - 142 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 13 - 23 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Number of visual text blocks | 2.3 - 5.7 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Variation in line lengths | 36 - 261 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 3% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.6 | HIGH | VARIES |
| Count of words used only once | 29 - 61 | TYPICAL | STEADY |
| How often three-word phrases repeat | 95% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.0 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.8 | TYPICAL | VARIES |
| Number of unique words used | 32 - 78 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.2-2.1 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 8% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.6 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 7 - 29 | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 83% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Character length of the closing | 174 - 398 | TYPICAL | STEADY |
| Closing length relative to total post | 74% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 33% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 17% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 17% | TYPICAL | VARIES |
| Whether there's a clear closing section | 83% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 74% | LOW | VARIES |
| Average change in length between paragraphs | 79% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 1.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 1.9 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 68% | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.6 - 5.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 42 - 73 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 3.4 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 2.3 - 5.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 1.7 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 79% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 23 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6 - 16 | TYPICAL | STEADY |
| Percentage of words that are verbs | 12 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 16 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 54 - 65 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 19 | TYPICAL | STEADY |
| Total sentence count | 3.2 - 8.2 | TYPICAL | STEADY |
| Total syllables in the post | 59 - 165 | TYPICAL | STEADY |
| Total word count of the post | 36 - 106 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-33 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 10% | HIGH | VARIES |
| Colon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 4-38 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 10% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Question marks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.8 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 80 | LOW | VARIES |
| Average length of quoted passages | 0 - 80 | TYPICAL | VARIES |
| Lines using past tense | 55% | TYPICAL | STEADY |
| Number of narrative/story signals | 1.0 - 2.0 | TYPICAL | STEADY |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 33% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 50% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 2.8 - 7.8 | LOW | STEADY |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences over 20 words | 14% | LOW | VARIES |
| Word count of shortest sentence | 1.2 - 6.1 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 16 | TYPICAL | STEADY |
| Average words per sentence | 10 - 16 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 58% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 26 | TYPICAL | STEADY |
| Overall sentence complexity | 13 - 37 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 26% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 17 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.3 - 2.3 | TYPICAL | STEADY |
| Variation in sentence lengths | 4 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 34 | TYPICAL | STEADY |
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