Specops Software - an Outpost24 company's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Usage of 'for' per 1000 words
4x more distinctive
Hook lines relative to total lines
1.5x more consistent
Whether any call-to-action exists
1.8x more consistent
Hook length relative to total post
1.4x more consistent
Where LinkedIn's 'see more' cuts off
1.4x more consistent
Closing length relative to total post
1.3x more consistent
Percentage of words that are prepositions
1.5x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Spacing between content-rich lines
rarely signature
Blank lines per 100 total lines
rarely consistent
Proportion of blank space
rarely consistent
Predictability of line length pattern
rarely consistent
Average spacing between blank lines
rarely consistent
Length of longest repeated phrase
rarely consistent
Average position of CTAs in the post
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pack your posts with calls-to-action 1.8 times more often than the average LinkedIn author. Almost double. That’s not just a nudge - it’s a relentless drumbeat, inviting your readers to act at every turn. It’s like you can’t help but open a door and gesture people through, over and over, in ways most people wouldn’t dare.
This pattern works because it signals confidence and clarity - you don’t just inform, you mobilize. But try briefing this to a ghostwriter: “Make sure you naturally work in almost twice as many CTAs as anyone else, but don’t overdo the blank space or mess with the pacing.” They’d look at you sideways. This isn’t something you could reverse-engineer or write into a style guide. It’s muscle memory. You do it without even noticing.
And here’s the kicker - your frequency is almost zero, less than once a week across five years. Scarcity plus impact. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 May 2016 - 22 Apr 2021
0 posts/week avg
11/257 active weeks
246 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether any call-to-action exists | 100% of posts | HIGH | STEADY |
| Average position of CTAs in the post | Near top | LOW | STEADY |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 12% of posts | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 12% | LOW | VARIES |
| Number of different contraction types | 12% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 12% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Variety of different contractions used | 12% | LOW | VARIES |
| Percentage of words that are contractions | 60% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 60% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 7 - 105 | HIGH | STEADY |
| Usage of 'a' per 1000 words | 0 - 35 | LOW | VARIES |
| Usage of 'as' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'to' per 1000 words | 0 - 40 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Variety of function words used | 21% | LOW | STEADY |
| Overall grammatical word usage | 146 - 255 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 37 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 25 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 13 - 81 | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Proportion of hashtags in ALL CAPS | 100% | HIGH | STEADY |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Average character length of hashtags | 3.0 | LOW | STEADY |
| Hashtag density per 100 words | 52% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.5 | LOW | VARIES |
| Whether any hashtags are used | 12% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Character count of the hook | 95 - 240 | TYPICAL | STEADY |
| Character position where the hook ends | 95 - 240 | TYPICAL | STEADY |
| Hook length relative to total post | 100% | TYPICAL | STEADY |
| Hook lines relative to total lines | 100% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 100% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0% | LOW | STEADY |
| Blank lines per 100 total lines | 0% | LOW | STEADY |
| Number of visual text blocks | ~1.0 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | STEADY |
| Proportion of blank space | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0% | LOW | STEADY |
| Average characters per line | 95 - 240 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 18 - 38 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 38% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 15 - 28 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0% | LOW | STEADY |
| Length of longest repeated phrase | 0% | LOW | STEADY |
| Number of unique words used | 16 - 33 | LOW | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 90% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Sentences starting with adverbs (%) | 0 - 48 | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.5 per post | LOW | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 4% | LOW | VARIES |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Character length of the closing | 95 - 240 | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 12% of posts | LOW | VARIES |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 12% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 25% of posts | LOW | VARIES |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 12% of posts | TYPICAL | VARIES |
Paragraph Structure 8
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 50% | LOW | VARIES |
| How frequently new paragraphs start | 24 - 62 | LOW | STEADY |
| Total number of paragraphs | ~1.0 | LOW | STEADY |
| Average sentences per paragraph | 1.1 - 3.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 3.1 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.1 - 3.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.1 - 3.1 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are pronouns | 2% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 6% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 42 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10 - 19 | TYPICAL | STEADY |
| Percentage of words that are verbs | 4 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1.8 - 6.7 | LOW | STEADY |
| Total sentence count | 1.1 - 3.1 | LOW | STEADY |
| Total syllables in the post | 26 - 64 | LOW | STEADY |
| Total word count of the post | 18 - 38 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 80 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 21 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 15-61 per 1k words | HIGH | STEADY |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences ending with exclamation | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-52 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 44 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.3 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.5 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 44 | LOW | VARIES |
| Use of story transitions | 0% | LOW | STEADY |
| Whether the post contains quotations | 12% of posts | LOW | VARIES |
| Whether the post tells a story | 12% of posts | LOW | VARIES |
| Lines using past tense | 38% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 5 - 18 | HIGH | STEADY |
| How much sentence length varies (normalized) | 28% | LOW | VARIES |
| Parenthetical breaks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences under 8 words | 12% | LOW | VARIES |
| Variation in clause count across sentences | 58% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 7.2 | LOW | VARIES |
| Average number of clauses per sentence | 1.9 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 19 | TYPICAL | STEADY |
| Average words per sentence | 9 - 19 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 38% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 13 - 23 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 16 - 68 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 33% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 19 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 23 | TYPICAL | STEADY |
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