Frequently asked
questions.

B2B teams who sell to buyers on LinkedIn. Sales-led, marketing-led, or founder-led GTM all work. The product is designed around two archetypes — Gatherers (people writing content in their own voice) and Hunters (people turning signals into pipeline). Some users are both. Some only one. Drumbeat defaults each person to the right surface.

No, and we're not interested in pretending it can. Most AI outreach tools sell the fantasy of a bot that runs the whole conversation. Buyers see through it in two exchanges, and even when they don't, no founder we respect would let an AI run a real buyer dialogue under their name. Drumbeat copilots your sellers — surfacing the lead, drafting the opener, suggesting follow-ups, keeping the conversation organised — but the words going out are theirs. We make sellers more dangerous, not redundant.

Two things. First, the loop: Drumbeat creates the content that produces the signals it then listens for. Other tools sit on one side of that line. Second, we don't pretend AI can hold a live buyer conversation. Drumbeat surfaces and drafts; you approve; once they reply, Drumbeat keeps copiloting alongside while your rep does the selling. That's why response rates land at 25–40% instead of the industry's ~2%.

Radar is the Connect phase. It watches signals around your team — engagement on your posts, replies on competitors' posts, product launches, new hires, role changes, press mentions, hashtag activity — and scores every prospect against your ICP using a machine learning model that tunes nightly on your accepts and dismisses. It surfaces a small daily short-list of leads statistically likely to respond, not a 1,000-row CSV.

AuthorDNA is the voice engine inside the Create phase. It learns how each person on your team actually writes — rhythm, vocabulary, quirks, even emoji habits — and applies it to every post and every Opener. The result is content and outbound that sounds like the person, not like a template. It's also why LinkedIn's AI detector doesn't flag it.

When you want the whole team to move together — a launch, an event, a counter-punch — Thunderclaps orchestrate the takeover. Same message, each in their own voice, on the same day, so it shows up across your prospects' feeds in waves. There's a full page on it at /thunderclaps.

Most automation tools get accounts restricted because they maximise volume — they assume more reachouts is always better. We do the opposite. Radar surfaces a small handful of leads per day. Fewer connections sent, fewer messages, lower flag risk, more actual conversations. We're optimising for response rate, not request volume.

Yes, but more works once content is flowing. Radar can run against your existing LinkedIn activity, your ICP, and public signals from day one. The signal surface widens — and response rates climb — once a few people on the team are publishing through Drumbeat. We help you get that side spun up in parallel rather than gating Convert behind it.

Gatherers are the people creating the content that produces signal — founders, marketers, leaders writing in their own voice. Hunters are the salespeople who turn those signals into pipeline. The same app supports both, with two different default surfaces. The handshake between them — a lead card linking back to the post that produced it; a published post showing the leads it generated — is the product.

Radar starts producing signals from day one. Most customers are reviewing daily prospect lists within the first week. Response rates climb over the first month as the model learns your accepts and dismisses, and your content surface builds out. The Create side is fastest to feel — most teams have AuthorDNA-tuned posts going live within the first sitting.

Bespoke. Drumbeat isn't a swipe-your-card Mailchimp tool, and it isn't $20 a month either — it's a grown-up product priced like one. Three ways to work with us: Solo for founders and individual SDRs, Mainstage for proper GTM teams, Full Service done-for-you. All scoped on a 30-minute chat with our founders. Full breakdown on the pricing page.

Full Service is the done-for-you tier. Our team operates Drumbeat on top of your brand — building the ICP, drafting and publishing your team's content, working the daily prospect list, drafting the Openers, prepping every reply with context. You stay on the actual conversations (we will not pretend to be your sellers on a live dialogue, ever) but everything around them is run by us. For founders pre-team and CEOs who'd rather buy the outcome than stand up the motion.

No. Employee-advocacy tools (Hootsuite Amplify, EveryoneSocial, DSMN8) hand everyone the same post to share and sell to comms teams with no path to a sales user. Drumbeat generates unique content per person and runs the full loop through to pipeline. We started in adjacent territory and deliberately moved beyond it because the category doesn't deliver.

Grown-ups, deliberately. Analytics across the whole team, approvals with a full audit trail, OAuth and SSO security, no IT integration project to scope. The kind of thing your ops lead and your CISO can both sign off in five minutes. Anyone selling you '100 meetings a week' is selling you 100 of the worst meetings you can imagine.

Book a demo. We'll show you the product, talk through your ICP and team shape, and tell you honestly whether we're a fit. Most demos take 30 minutes.