We had a hunch that word choice in LinkedIn posts have a strong effect on response rates. So we analysed over 2.6 million engagements across 16,000 LinkedIn posts to see which work, and which don’t.
Why? Because there’s so much “free advice” out there about what you’re supposed to do, or not do, and it’s extremely confusing. One guru says this, one expert says that, but none of them ever back up what they say with data.
Well, until now.
SPOILER ALERT: About 99% of what LinkedIn “gurus” tell you is wrong.
TL;DR
Some things work for obvious reasons, and some things are actually hurting you. For example:
| Finding | Impact on engagement |
|---|---|
| Long posts > short posts | 1000+ chars = +15%, short posts = -25% |
| Promo posts underperform | -13% vs original content (no one cares about your latest webinar!) |
| If only you could get a new job every week | ”Starting new position” = +651% engagement |
| Be thankful, but not cheesy | ”Thank you” phrases = +67% average lift, but is highly variable |
| ”Learn more” is poison | -33% engagement (no one loves learning! Except nerrrrrds!) |
| Tricks don’t work in the long run | ”Link in comments” = -12% |
| Stop thinking | 🤔 = -11% (hmmm…) |
| Don’t be afraid to get excited! | !!! = +25% |
| Do questions work? (NO) | ? = -9% on average |
| Image vs no image | No impact! |
That’s just a taste of what’s to come…
Get the Full Report as a PDF
Take these insights with you. We'll send the complete 245 Keywords report straight to your inbox - perfect for sharing with your team or referencing later.
Table of Contents
- A Note on Uncertainty
- 1. “I Got A New Job”
- 2. “Hi team, please share this article” is a TERRIBLE marketing strategy
- 3. Feelings Beat Facts
- 4. Everything The Gurus Told You Is Wrong
- 5. The Pronoun Problem
- 6. Should we Emoji… or e-NO-ji?
- 7. Punctuation: The… (Hidden) Lever?
- 8. Long posts > Short Posts!
- 9. Images don’t actually make a huge difference!
- 10. The First 150 Characters Matter
- 11. Nothing Is Guaranteed on LinkedIn
- 12. The Sum of the Whole…
- Methodology
- The Full Data: All 375 Keywords Analyzed
A Note on Uncertainty
Before we dive into the findings, a word of caution: LinkedIn is inherently unpredictable.
Even our best-performing keywords show massive variance. Take “excited” - it delivers +39% engagement lift on average. But look at the range:
- Best quartile: 2.4x the author’s typical engagement
- Worst quartile: 0.6x the author’s typical engagement
That’s a 4x difference (2.4x/0.6x = 4) between a good day and a bad day - with the exact same word.
What does this mean for you?
- There are no magic words. If there was a simple A+B=C rulebook, we’d all be following it. These stats are guides, but not rules.
- Volume & consistency matter. A single post is a dice roll. But consistent, quality posts stack the odds in your favour.
- Variety is good, but crap is always crappy. You should have lots of different post angles and ideas… but bad content is still bad content, and while technically is a variety, is not a variety we recommend.
The tables below show the median lift (what you can typically expect), plus the range (25th to 75th percentile) and % above baseline (how often posts with this keyword beat the author’s average), which gives you an idea of consistency within a given author’s style.
*This is exactly why Drumbeat focuses on helping your team post frequently and consistently. Because it’s actually really hard to do it consistently, and do it well, and do it so it doesn’t sound like AI sludge.
1. “I Got A New Job”
Job announcements absolutely smash it.
The phrase “starting new position” delivers a mega +651% engagement lift. Yep, six hundred and fifty-one percent. That’s mad.
And it’s not just for you alone, because you’re such a beautiful and unique snowflake. No, in fact 88% of job announcement posts beat the author’s typical engagement level.
| Phrase | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| that starting new | +661% | 4.0x – 14.7x | 98% | more comments, fewer reposts, more 🎉 |
| starting new position | +651% | 4.1x – 12.8x | 98% | more comments, fewer reposts, more 🎉 |
| new position as | +651% | 4.1x – 12.8x | 98% | more comments, fewer reposts, more 🎉 |
| share that starting | +651% | 3.9x – 14.1x | 98% | more comments, fewer reposts, more 🎉 |
| happy to share | +405% | 1.6x – 10.7x | 88% | more comments, fewer reposts, more 🎉 |
| position | +327% | 1.2x – 10.0x | 79% | more comments, fewer reposts, more 🎉 |
| to announce that | +120% | 1.1x – 5.2x | 77% | fewer reposts, more 🎉 |
| to announce | +80% | 1.0x – 4.5x | 72% | more 🎉 |
So obviously you should change jobs every three months, right?
Obviously not. There’s nothing wrong with a bit of job-hopping these days but… you can’t start a new job every week!
But here’s what this actually tells us:
- Celebration content wins. People love to celebrate others. It’s genuinely heartwarming, and costs nothing to engage with. There’s no social cost to liking a generic feel-good story. It’s why Disney is popular, but often kind of boring once you’re over about 11 years old.
But more importantly:
-
When someone joins your company… it’s a hugely powerful opportunity for you on LinkedIn. Their intro post will get 6-7x their normal engagement. So this post NEEDS to be on point. It needs to be on message, it needs to be in their voice, and, when executed well, will start the process of revealing hidden demand.
-
New hire posts are marketing gold - if you coordinate them properly. Otherwise, it’s just another missed opportunity.
Why New Job Posts Are So Different
We classified all 15,000+ posts using AI, and found something striking about “new job” announcements:
| Metric | New Job Posts | All Other Posts |
|---|---|---|
| Median normalized engagement | 4.30x | 1.00x |
| % beating author’s baseline | 88% | 44% |
| 🎉 Celebrates share | 13.8% | 4.2% |
| Comments share | 17.5% | 9.7% |
New job posts are such extreme outliers (+330% vs avg) that they skewed our entire data set. So we removed them from the rest of this analysis so it’s actually useful (you’re welcome!)
This is exactly why Drumbeat exists, and why you should get your team on it from their first day on the job. Getting these critical posts out in THEIR voice, on YOUR message, at ANY scale.
2. “Hi team, please share this article” is a TERRIBLE marketing strategy
Here’s what the stats show: the type of content you post matters more than you probably think.
We classified about 16,000 posts into four categories:
- Regular (29%): Original thoughts, stories, observations
- Promo (59%): Sharing articles, webinars, events, downloads
- Hiring (12%): Job postings and recruiting content
- New Job (4%): Career transition announcements
The Verdict
| Category | % of Posts | Lift vs Baseline | % Beat Author Baseline |
|---|---|---|---|
| Regular | 29% | +7% | 52% |
| Hiring | 12% | -2% | 43% |
| Promo | 59% | -7% | 40% |
Promo posts are 59% of all content but underperform by 13% compared to Regular posts.
That’s huge. The majority of what people post on LinkedIn (article shares, webinar promos, event invites) is systemically worse than basically anything else.
And yet – the VAST MAJORITY of what people put out there is thinly veiled promo content.
That’s weird.
Put another way: regular posts beat their author’s baseline 52% of the time. Promo posts only beat baseline 40% of the time.
Let’s think about this critically.
Usually, someone will say, “We have a webinar next week,” or “Hey, here’s an article about us,” or “Please please please can you share this?” And your team will get sent a cut-and-paste job to stick onto their LinkedIns.
A few do, and it’s pretty cringe to see 10 people all post the exact same thing. Most don’t, and so then nothing gets posted. We’re not sure which is worse.
And it makes sense, when you think about it. No one really needs to see your latest whitepaper. No one needs to know about your webinar. Hey, no one really needs to read this report (and if you came across this report from a LinkedIn post – then it’s the exception that proves the rule!)
The problem is: how do you encourage 100 people across your business to think of interesting things to say?
You can’t. Or at least, if you can, you can’t sustain it.
Ready to turn Linda from Legal into a LinkedIn legend?
Book a DemoBut – enough with the shameless plugs. Let’s get into more stats!
3. Feelings Beat Facts
Here’s a basically obvious statement: emotions outperform logic.
The data is clear. And this is probably common sense, although so many LinkedIn posts are so bland, it sure shows how uncommon a sense it is.
Gratitude Words
| Word/Phrase | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| thank you to | +67% | 1.0x – 2.9x | 77% | more 🎉 |
| thanks to the | +65% | 1.0x – 3.1x | 69% | — |
| thank you for | +45% | 0.8x – 3.0x | 67% | — |
| thanks | +48% | 0.9x – 2.7x | 65% | — |
| shout out to | +57% | 0.9x – 2.6x | 69% | recognition works |
Excitement & Pride Words
| Word/Phrase | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| incredible | +50% | 1.0x – 2.9x | 72% | more 🎉 |
| an amazing | +58% | 1.0x – 2.8x | 71% | positive framing |
| proud to be | +62% | 0.8x – 3.8x | 65% | more likes |
| thrilled to | +100% | 1.0x – 4.9x | 74% | more 🎉 |
Many post stuff on LinkedIn because they feel obliged to, or because they’re given a copy/paste version from Marketing to put up. Or when they do post, it’s all about them - which maybe helps them get a new job… but won’t be helping your business.
4. Everything The Gurus Told You Is Wrong
Remember when every LinkedIn post ended with “Thoughts? 👇” and every “guru” told you to ask questions to “boost engagement”?
Sure bro, whatever you say…
Overused engagement bait may be actively hurting your reach
The Engagement Bait Graveyard
| Tactic | Lift | Range | % Beat Avg | Verdict |
|---|---|---|---|---|
| ”webinar” in hook | -40% | 0.3x – 1.2x | 30% | ☠️ Dead |
| ”is looking for” | -37% | 0.3x – 1.2x | 30% | ☠️ Dead |
| ”learn how to” | -33% | 0.0x – 1.1x | 28% | ☠️ Dead |
| ”join us for” | -33% | 0.3x – 1.3x | 31% | ☠️ Dead |
| ”anyone” in hook | -33% | 0.3x – 1.5x | 35% | ☠️ Dead |
| ”need” in hook | -30% | 0.4x – 1.3x | 36% | ☠️ Dead |
| ”check out this” | -22% | 0.4x – 1.4x | 36% | 📉 Dying |
| 👇 point down | -16% | 0.5x – 1.6x | 43% | 📉 Dying |
| ”in the comments” | -12% | 0.6x – 1.4x | 40% | 📉 Dying |
| 🤔 thinking face | -11% | 0.5x – 1.8x | 43% | 📉 Dying |
Why does engagement bait backfire?
Three reasons:
-
Audiences have evolved. People have seen “Drop a 🔥 if you agree” ten thousand times. Yawn-fest.
-
The algorithm has evolved. LinkedIn (like every platform) now deprioritizes obvious engagement farming.
-
It signals low-value content. If you need to beg for engagement, maybe - and we’re sorry if this hurts your feelings - your content isn’t worth engaging with.
Perhaps it’s counter-intuitive, but posts that don’t ask for comments usually get more comments. Sort of reminds us of our dating lives as teenagers. But that’s for a different report altogether.
5. The Pronoun Problem
Who are you talking to? And who’s doing the talking? It matters a lot. You/they/I bet it does!
First Person Singular (I/My) - The Personal Story
Average lift: +40%
| Phrase | Lift | Range | % Beat Avg |
|---|---|---|---|
| to my | +55% | 0.8x – 3.7x | 69% |
| in my | +47% | 0.8x – 2.9x | 66% |
| of my | +43% | 0.9x – 3.0x | 66% |
| one of my | +14% | 0.6x – 2.4x | 57% |
First Person Plural (We/Our) - The Company Voice
Average lift: +18%
| Phrase | Lift | Range | % Beat Avg |
|---|---|---|---|
| our customers | +38% | 0.9x – 2.4x | 66% |
| what we | +30% | 0.7x – 2.3x | 59% |
| and we | +26% | 0.8x – 2.4x | 60% |
| to our | +25% | 0.8x – 2.1x | 59% |
Second Person (You/Your) - Talking AT the Reader
Average lift: +6%
| Phrase | Lift | Range | % Beat Avg |
|---|---|---|---|
| you to | +33% | 0.8x – 2.7x | 61% |
| you don | +24% | 0.6x – 2.0x | 55% |
| that you | +14% | 0.7x – 2.1x | 57% |
The insight: Personal stories (“I”, “my”) outperform company-speak (“we”, “our”), which in turn outperforms direct address (“you”, “your”).
People want to hear your story. They’re less interested in being told what they should do.
6. Should we Emoji… or e-NO-ji?
Emojis are awesome, let’s not kid ourselves. But do they help or hurt? Should we Emoji… or E-NO-ji? (sorry, that was brutal, we know)
Overall Emoji Impact
| Type | Lift | % Beat Baseline |
|---|---|---|
| Posts with emoji | +8% | 53% |
| Posts without emoji | 0% | 43% |
Emoji help - but only when used authentically.
The Winners (Celebration & Emotion)
| Emoji | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 🏆 trophy | +70% | 1.0x – 2.7x | 72% | more comments |
| 🎉 party popper | +50% | 0.8x – 3.1x | 69% | more 🎉 |
| 🥳 party face | +45% | 1.1x – 5.0x | 70% | more 🎉 |
| ❤ red heart | +61% | 0.7x – 2.6x | 63% | more ❤️ |
| 🌍 globe | +61% | 1.0x – 3.2x | 73% | more comments, more 🎉 |
| 😊 smiling face | +51% | 1.0x – 4.7x | 62% | more 🎉 |
| 💼 briefcase | +47% | 1.0x – 3.9x | 66% | more comments, more 🎉 |
| 👏 clapping | +54% | 0.8x – 1.9x | 64% | celebration |
| 💜 purple heart | +53% | 1.0x – 2.5x | 71% | affection |
The Losers (Pointing & Questioning)
| Emoji | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 🎧 headphone | -28% | 0.4x – 1.1x | 34% | podcast promotion |
| ➡ right arrow | -26% | 0.4x – 1.4x | 38% | promotional |
| 👀 eyes | -25% | 0.6x – 1.1x | 27% | engagement bait |
| 📌 pushpin | -21% | 0.1x – 1.1x | 33% | list/instructional |
| 📍 location pin | -19% | 0.5x – 1.0x | 38% | event promotion |
| 👇 point down | -16% | 0.5x – 1.6x | 43% | engagement bait |
| 🤔 thinking face | -11% | 0.5x – 1.8x | 43% | — |
The pattern is clear:
- Celebration emoji (🎉 🏆 🙌) = good
- Emotion emoji (❤️ 😊 🔥) = good
- Pointing emoji (👇 👀 ➡️) = bad
- Thinking emoji (🤔) = bad
But the thing is, the good aren’t always good, and the bad aren’t always bad. When in context, emoji act as amplifiers of your context, or as a visual pattern interrupt. But if they’re contrived… then people can spot that inauthenticity a mile away. And the data backs that up.
7. Punctuation: The… (Hidden) Lever? Full stop.
This one… is surprising? Punctuation choices have a big impact, but not how you’d think.
| Punctuation | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ”!!!” | +25% | 0.8x – 1.9x | 62% | more ❤️, more 🎉 |
| ”—“ | +25% | 0.6x – 3.1x | 56% | more comments |
| ”…” | +20% | 0.7x – 2.1x | 55% | more ❤️ |
| ”!!” | +14% | 0.7x – 2.0x | 55% | — |
| ”!” | +12% | 0.6x – 2.1x | 52% | — |
| ”?!” | +10% | 0.6x – 2.9x | 52% | fewer comments, fewer reposts |
| ”…“ | 0% | 0.6x – 1.9x | 49% | — |
| ALL CAPS words | 0% | 0.5x – 1.9x | 48% | — |
| ”:“ | -8% | 0.4x – 1.6x | 41% | — |
| ”?” | -9% | 0.5x – 1.6x | 42% | more comments |
Key findings:
- Exclamation marks work. Triple exclamation (!!!) = +25%. Genuine enthusiasm reads as authentic. Until you overdo it, and it’ll stop working!!!!!!!!!!!!!!!!!!! (see?)
- Ellipsis creates intrigue. The… dramatic… pause (…) = +20%.
- Question marks hurt. Single ? = -9%. Asking questions is less effective than making statements.
- Colons underperform. The list-starter (:) = -8%. Maybe we’re all tired of “Here’s what I learned:” posts.
8. Long posts > Short Posts!
Everyone thinks you should keep stuff short and snippy – years of rotting our brains on Instagram has made us believe that shorter is better.
The data, however, reveals a different story:
Engagement Lift by Post Length
| -25% | -5% | 0% | +7% | +15% |
| <100 | 100-300 | 300-500 | 500-1K | 1000+ |
Character count
| Length | % of Posts | Lift | % Beat Baseline |
|---|---|---|---|
| <100 chars | 12% | -25% | 34% |
| 100-300 chars | 34% | -5% | 41% |
| 300-500 chars | 19% | 0% | 46% |
| 500-1000 chars | 22% | +7% | 53% |
| 1000+ chars | 14% | +15% | 57% |
Now see, this is not to say always make something long. But, David Ogilvy used to say that “long copy sells”. Why is this? Because if you get someone invested in what you’re saying for a decent amount of time, it shows attention and interest. So – remember – long copy sells.
Sometimes it feels weird and our instinct is to make something short and sweet. But the data doesn’t lie.
And isn’t it interesting that this pattern holds across categories - except for New Job posts, where shorter actually performs better (no one cares or needs to know how much you’d like to thank your distant aunts and uncles, your year 1 teacher, your nextdoor neighbour and most importantly, Ralph in accounts.)
9. Images don’t actually make a huge difference!
Everyone says you’re supposed to include images in LI posts. But actually – the truth is images alone don’t make or break anything.
| Type | Lift | Notes |
|---|---|---|
| No media | 0% | Baseline |
| At least one image | 0% | No impact |
| Video | -3% | Slightly negative |
Basically – if an image adds to your post, use it. If it doesn’t, don’t. A picture may say 1000 words, but you can’t always predict what those words are. So if in doubt, focus on what you say.
Also – can we put an end to selfie spam on LinkedIn? Please? Can we all agree to just stop doing that? Cheers.
10. The First 150 Characters Matter (but not how you’re probably thinking)
LinkedIn shows roughly 150 characters before the “see more” link. This is your headline, your hook.
You only get one shot. Vomit on your sweater, mom’s spaghetti, and so on and so forth.
Here’s what tends to work (and what doesn’t) in hooks across our sample:
Hook Words That Win
| Word | Lift | Range | % Beat Avg |
|---|---|---|---|
| 🏆 trophy | +85% | 0.8x – 2.8x | 67% |
| 🎉 party popper | +50% | 0.8x – 3.1x | 66% |
| global | +33% | 0.7x – 2.4x | 60% |
| exciting | +25% | 0.8x – 2.2x | 59% |
| new | +19% | 0.7x – 2.7x | 56% |
| big | +19% | 0.7x – 2.1x | 56% |
| first | +18% | 0.7x – 2.2x | 56% |
Hook Words That Hurt
| Word | Lift | Range | % Beat Avg |
|---|---|---|---|
| webinar | -40% | 0.3x – 1.2x | 30% |
| learn | -33% | 0.2x – 1.1x | 29% |
| anyone | -33% | 0.3x – 1.5x | 35% |
| need | -30% | 0.4x – 1.3x | 36% |
| interested | -26% | 0.3x – 1.4x | 35% |
| 👀 eyes | -25% | 0.6x – 1.1x | 27% |
| article | -22% | 0.4x – 1.4x | 35% |
| check | -19% | 0.4x – 1.5x | 36% |
But again, there’s no one-size-fits-all rule. What matters most is YOUR voice being ON MESSAGE. And then it’s just optimizing how that message is conveyed (Drumbeat will sort that for you, not to worry!)
11. Nothing Is Guaranteed on LinkedIn (and maybe in life, but that’s a different problem)
If you read this report, and don’t apply a bit of nuance to it, then you’ll think you have a A + B = C formula.
Pro tip: that just simply isn’t the case.
Look at this comparison of two high-performing keywords:
| Keyword | Lift | Worst Quartile | Best Quartile | % Beat Avg |
|---|---|---|---|---|
| team | +16% | 0.7x | 2.3x | 56% |
| excited | +39% | 0.8x | 3.4x | 63% |
Even keywords with strong average lift have wide variance. A post with “excited” might get 2.4x your normal engagement… or 0.6x. Same word, wildly different outcomes.
This is why single-post thinking is a trap.
The math only works in your favor when you:
- Post consistently - let the averages play out over dozens of posts
- Vary your content - don’t rely on one formula
- Coordinate across your team - more people posting = more chances for the algorithm to smile on you
This is the core philosophy behind Drumbeat: orchestrating consistent, varied, authentic content across entire teams - because the law of large numbers beats “one viral post” every time.
12. The Sum of the Whole…
Some of the highest-performing phrases aren’t about you at all - they’re about belonging to something bigger.
| Phrase | Lift | Range | % Beat Avg |
|---|---|---|---|
| to be part | +63% | 1.0x – 3.1x | 70% |
| be part of | +55% | 1.0x – 3.6x | 70% |
| proud to be | +62% | 0.8x – 3.8x | 65% |
| journey | +47% | 0.8x – 3.5x | 66% |
Why this works: Humans are tribal. We want to belong. When you position yourself as “part of” something - a team, a movement, a community - you invite others into that belonging.
“I did this” is fine. “I’m part of something amazing” is better.
Methodology
How we did this:
- Sample: Our authors are a representative sample of mid-senior commercial-facing roles (sales, marketing, customer success, leadership) within medium to large B2B enterprises. This isn’t skewed towards influencers or content creators – it reflects how regular professionals actually use LinkedIn.
- Dataset: 15,999 posts from 556 LinkedIn authors
- Total engagements analyzed: 2.6 million (2.2M reactions + 266K comments + 108K reposts)
- Classification: AI-powered categorization (New Job, Hiring, Promo, Regular)
- Normalization: Per-author median, so engagement is relative to each author’s typical performance (this way, a viral post from a small creator is comparable to one from a large influencer)
- Minimum sample: 30 posts per keyword for inclusion
- Deduplication: Overlapping n-grams removed (e.g., if “starting new position” qualifies, we remove “starting new” and “new position” to avoid counting the same pattern multiple times)
Ready to turn Linda from Legal into a LinkedIn legend?
Book a DemoThe Full Data: All 375 Keywords Analyzed
Below is the complete dataset of all 245 killer keywords and 130 crappy keywords, organized by category. All the caveats around uncertainty apply! Use this as a source of ideas, but not as a fait accompli.
Column guide:
- Lift: Median engagement increase/decrease vs posts without this token
- Range: 25th to 75th percentile of engagement (the “typical” range)
- % Beat Avg: Percentage of posts with this token that exceeded the author’s median engagement
- Reaction Notes: Notable shifts in reaction types (comments, reposts, ❤️, 🎉) vs baseline
Job Announcements (+302% average)
Note: These phrases are SO powerful they skew the entire analysis. They’re included here for reference, but excluded from the general keyword calculations.
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| that starting new | +661% | 4.0x – 14.7x | 98% | more comments, fewer reposts, more 🎉 |
| starting new position | +651% | 4.1x – 12.8x | 98% | more comments, fewer reposts, more 🎉 |
| new position as | +651% | 4.1x – 12.8x | 98% | more comments, fewer reposts, more 🎉 |
| share that starting | +651% | 3.9x – 14.1x | 98% | more comments, fewer reposts, more 🎉 |
| happy to share | +405% | 1.6x – 10.7x | 88% | more comments, fewer reposts, more 🎉 |
| position | +327% | 1.2x – 10.0x | 79% | more comments, fewer reposts, more 🎉 |
Gratitude & Thanks (+53% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| thank you to | +67% | 1.0x – 2.9x | 77% | fewer comments, fewer reposts, more ❤️, more 🎉 |
| thanks to the | +65% | 1.0x – 3.1x | 69% | fewer comments, fewer reposts, more 🎉 |
| shout out to | +57% | 1.0x – 2.5x | 74% | fewer comments, fewer reposts, more ❤️, more 🎉 |
| thank you for | +21% | 0.8x – 2.4x | 64% | more 🎉 |
Positive Emotion (+36% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| proud to be | +62% | 0.8x – 3.8x | 65% | fewer comments, fewer reposts, more 🎉 |
| an amazing | +58% | 0.8x – 2.8x | 68% | fewer comments, fewer reposts |
| incredible | +50% | 0.9x – 2.7x | 71% | fewer comments, more 🎉 |
| excited to be | +25% | 0.7x – 2.2x | 55% | fewer comments, more 🎉 |
| happy | +24% | 0.7x – 2.2x | 58% | fewer reposts, more ❤️, more 🎉 |
| excited to share | +19% | 0.7x – 2.0x | 56% | more 🎉 |
| love to hear | +13% | 0.7x – 2.3x | 56% | more comments |
Community & Belonging (+35% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| to be part | +63% | 1.0x – 3.1x | 70% | more 🎉 |
| be part of | +55% | 0.9x – 3.0x | 68% | more 🎉 |
| journey | +31% | 0.7x – 2.3x | 59% | more comments, more 🎉 |
| part of the | +25% | 0.8x – 2.3x | 58% | more ❤️ |
| together | +17% | 0.7x – 2.2x | 58% | — |
| community | +16% | 0.7x – 2.0x | 57% | more comments, fewer reposts, more ❤️, more 🎉 |
Looking Back (+31% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| years ago | +42% | 0.8x – 2.5x | 63% | fewer comments, fewer reposts, more ❤️ |
| last week | +38% | 0.9x – 2.2x | 71% | fewer comments, fewer reposts, more ❤️ |
| the past | +22% | 0.8x – 2.2x | 62% | — |
| in the last | +22% | 0.8x – 2.5x | 56% | more comments |
Looking Forward (+21% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| look forward to | +29% | 0.8x – 2.4x | 64% | fewer reposts, more 🎉 |
| looking forward to | +27% | 0.8x – 2.3x | 59% | fewer comments, more 🎉 |
| to the next | +24% | 0.8x – 2.3x | 61% | more comments |
| the future of | +3% | 0.6x – 1.8x | 51% | — |
First Person (I/My) (+24% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| to my | +37% | 0.8x – 2.6x | 66% | fewer comments, fewer reposts, more ❤️ |
| in my | +23% | 0.8x – 2.1x | 62% | fewer reposts, more ❤️ |
| one of my | +12% | 0.6x – 2.2x | 53% | more comments, more ❤️ |
First Person Plural (We/Our) (+14% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| our customers | +26% | 0.8x – 2.2x | 63% | fewer comments, more 🎉 |
| we need to | +21% | 0.7x – 2.2x | 56% | more comments, fewer reposts |
| we can | +15% | 0.7x – 2.0x | 57% | more comments |
| we re | +14% | 0.7x – 2.1x | 56% | fewer comments, more 🎉 |
| we ve | +13% | 0.7x – 2.0x | 56% | fewer comments, more 🎉 |
| we have | +6% | 0.7x – 2.0x | 53% | more 🎉 |
| we will | +2% | 0.6x – 1.7x | 51% | more comments, fewer reposts |
Second Person (You/Your) (+4% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| if you re | +7% | 0.6x – 1.9x | 54% | more comments, more reposts |
| if you are | +6% | 0.6x – 1.9x | 52% | — |
| if you have | +0% | 0.6x – 2.0x | 50% | more comments |
Work & Collaboration (+19% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| marketing team | +36% | 0.8x – 2.6x | 63% | more 🎉 |
| to work with | +25% | 1.0x – 2.0x | 60% | more ❤️ |
| the team at | +23% | 0.6x – 2.5x | 58% | fewer reposts, more ❤️ |
| team and | +22% | 0.8x – 2.3x | 59% | more reposts |
| team is | +13% | 0.8x – 1.8x | 53% | more comments, more reposts |
| working with | +10% | 0.7x – 2.0x | 54% | more comments |
| teams | +4% | 0.7x – 1.9x | 51% | more comments, more reposts |
Celebration Emoji (+48% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 🏆 | +85% | 0.8x – 2.8x | 67% | more 🎉 |
| 🏆 | +70% | 1.0x – 2.7x | 72% | more comments, more 🎉 |
| 👏 | +54% | 0.9x – 2.5x | 68% | fewer reposts, more ❤️, more 🎉 |
| 🎉 | +50% | 0.7x – 2.3x | 63% | fewer comments, more 🎉 |
| 🎉 | +45% | 0.9x – 2.4x | 61% | fewer comments, fewer reposts, more 🎉 |
| 🙌 | +42% | 0.8x – 2.5x | 67% | more comments, fewer reposts, more ❤️, more 🎉 |
| ✨ | +32% | 0.8x – 1.9x | 56% | more comments, fewer reposts, more ❤️, more 🎉 |
| ✨ | +5% | 0.7x – 1.8x | 52% | more comments, fewer reposts, more ❤️, more 🎉 |
Emotion & Heart Emoji (+36% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ❤ | +61% | 0.8x – 2.6x | 63% | more comments, more ❤️ |
| 🌍 | +61% | 0.8x – 2.6x | 69% | fewer comments, more 🎉 |
| 💜 | +53% | 1.0x – 2.4x | 77% | more comments, fewer reposts, more ❤️, more 🎉 |
| 😊 | +51% | 1.0x – 2.9x | 72% | fewer reposts, more 🎉 |
| 💼 | +38% | 0.9x – 2.6x | 62% | more comments, more 🎉 |
| 🙏 | +38% | 0.8x – 2.5x | 65% | fewer reposts, more ❤️, more 🎉 |
| 😎 | +35% | 0.8x – 2.2x | 60% | fewer comments, fewer reposts, more 🎉 |
| 🤣 | +33% | 0.7x – 2.4x | 61% | more comments, fewer reposts, more ❤️ |
| 😉 | +32% | 0.8x – 2.0x | 64% | more comments, fewer reposts, more ❤️, more 🎉 |
| 🔥 | +26% | 0.9x – 1.9x | 71% | more comments, more ❤️ |
| 😂 | +24% | 0.7x – 2.3x | 60% | more comments, fewer reposts |
| 🔥 | +21% | 0.8x – 2.0x | 58% | more ❤️, more 🎉 |
| 🤝 | +20% | 0.7x – 2.1x | 58% | more comments, more reposts |
| 😁 | +16% | 0.9x – 2.2x | 60% | fewer comments, fewer reposts, more 🎉 |
Business Emoji (+12% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 💪 | +25% | 0.8x – 2.3x | 61% | more ❤️ |
| 📢 | +8% | 0.8x – 1.5x | 52% | more comments, more reposts, fewer 🎉 |
| 🚀 | +8% | 0.7x – 2.0x | 54% | more comments, more 🎉 |
| 💡 | +7% | 0.7x – 1.8x | 53% | more comments, more reposts, fewer 🎉 |
Exclamation Marks (+15% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| !!! | +25% | 0.8x – 1.9x | 62% | fewer reposts, more ❤️, more 🎉 |
| ?! | +14% | 0.5x – 2.1x | 54% | fewer comments, fewer reposts |
| !! | +10% | 0.6x – 1.9x | 54% | more ❤️ |
| ! | +9% | 0.6x – 2.0x | 50% | fewer comments |
Ellipsis & Dashes (+15% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| … | +20% | 0.7x – 2.1x | 58% | more ❤️ |
| — | +9% | 0.5x – 2.5x | 52% | more comments |
Hook Words That Win (+13% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| happy | +36% | 0.8x – 2.4x | 60% | fewer comments, fewer reposts, more ❤️, more 🎉 |
| amazing | +32% | 0.7x – 2.3x | 60% | fewer comments, fewer reposts, more ❤️ |
| last | +28% | 0.8x – 2.2x | 60% | fewer reposts |
| london | +23% | 0.7x – 2.3x | 58% | fewer comments, fewer reposts, more 🎉 |
| part | +21% | 0.7x – 2.0x | 59% | fewer comments |
| proud | +20% | 0.6x – 2.4x | 55% | fewer comments, more 🎉 |
| big | +20% | 0.7x – 2.1x | 58% | — |
| first | +16% | 0.7x – 2.1x | 56% | fewer comments |
| excited | +15% | 0.7x – 2.0x | 54% | fewer comments, more 🎉 |
| news | +14% | 0.6x – 2.0x | 55% | fewer reposts |
| off | +12% | 0.7x – 2.1x | 56% | fewer comments |
| event | +11% | 0.7x – 2.0x | 56% | fewer comments, more 🎉 |
| another | +10% | 0.6x – 2.0x | 51% | fewer comments, more 🎉 |
| exciting | +9% | 0.7x – 2.0x | 54% | more 🎉 |
| life | +7% | 0.6x – 2.2x | 51% | fewer reposts, more ❤️ |
| team | +7% | 0.6x – 2.0x | 52% | — |
| role | +4% | 0.6x – 2.0x | 51% | more reposts |
| marketing | +4% | 0.6x – 1.9x | 51% | more comments, more 🎉 |
| global | +3% | 0.5x – 1.9x | 51% | more 🎉 |
| customers | +3% | 0.5x – 2.0x | 51% | more 🎉 |
| now | +2% | 0.5x – 1.9x | 51% | — |
| brand | +2% | 0.8x – 1.7x | 51% | more comments, more 🎉 |
| company | +1% | 0.6x – 2.0x | 50% | more comments |
Other Positive Phrases (+13% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| for the first | +65% | 0.8x – 3.0x | 70% | fewer comments, more ❤️, more 🎉 |
| insights on how | +62% | 0.6x – 3.5x | 61% | more comments, fewer reposts |
| to all the | +59% | 1.0x – 2.3x | 69% | fewer reposts, more ❤️, more 🎉 |
| to announce that | +55% | 1.0x – 2.7x | 69% | fewer comments, more 🎉 |
| great to | +47% | 0.9x – 2.4x | 67% | fewer comments, fewer reposts, more 🎉 |
| in london | +41% | 0.7x – 2.6x | 61% | fewer reposts, more 🎉 |
| customers and | +36% | 0.8x – 2.3x | 62% | fewer reposts, more 🎉 |
| so many | +36% | 0.9x – 2.3x | 64% | fewer comments, more ❤️, more 🎉 |
| someone who | +35% | 0.8x – 2.4x | 62% | more comments |
| the opportunity to | +32% | 0.9x – 2.3x | 66% | — |
| to our | +29% | 0.8x – 2.2x | 60% | more 🎉 |
| continue to | +27% | 0.8x – 2.3x | 59% | fewer reposts, more 🎉 |
| having | +25% | 0.7x – 2.0x | 59% | more ❤️ |
| all of | +24% | 0.8x – 2.1x | 59% | — |
| others | +23% | 0.8x – 2.0x | 62% | more comments, more reposts |
| partners | +23% | 0.8x – 2.2x | 59% | fewer comments, more 🎉 |
| every day | +22% | 0.8x – 2.3x | 60% | more comments |
| of the best | +22% | 0.7x – 2.1x | 56% | more comments |
| of what | +20% | 0.8x – 2.1x | 60% | more comments |
| you don | +20% | 0.6x – 2.0x | 53% | more comments |
| never | +20% | 0.7x – 2.2x | 57% | — |
| everyone | +19% | 0.8x – 2.2x | 59% | more comments |
| the entire | +19% | 0.7x – 2.3x | 58% | fewer comments, more 🎉 |
| it all | +19% | 0.7x – 1.9x | 58% | more comments |
| not only | +18% | 0.8x – 2.2x | 57% | fewer reposts, more 🎉 |
| made | +18% | 0.7x – 2.2x | 57% | — |
| you re not | +18% | 0.7x – 1.9x | 55% | more comments, more reposts |
| and we | +18% | 0.8x – 2.1x | 58% | fewer comments, more 🎉 |
| of course | +17% | 0.8x – 1.9x | 62% | more comments |
| life | +17% | 0.7x – 2.2x | 57% | more comments, more ❤️ |
| done | +16% | 0.7x – 2.1x | 56% | — |
| the business | +16% | 0.7x – 2.0x | 57% | more comments |
| and our | +16% | 0.8x – 2.0x | 59% | more reposts |
| of our | +15% | 0.7x – 2.0x | 58% | fewer comments, more 🎉 |
| for all | +15% | 0.7x – 2.2x | 56% | more 🎉 |
| exciting | +15% | 0.7x – 2.0x | 56% | fewer comments, more 🎉 |
| to join the | +15% | 0.8x – 1.8x | 63% | more comments, more reposts |
| off | +14% | 0.7x – 2.0x | 57% | — |
| big | +14% | 0.7x – 2.0x | 57% | more comments |
| always | +14% | 0.7x – 2.0x | 56% | more comments |
| energy | +14% | 0.7x – 2.1x | 57% | more comments |
| space | +14% | 0.7x – 1.9x | 55% | more comments |
| that we | +14% | 0.7x – 2.2x | 54% | more comments |
| another | +14% | 0.7x – 2.1x | 54% | — |
| around the | +13% | 0.6x – 2.3x | 53% | more 🎉 |
| give | +13% | 0.7x – 1.8x | 56% | more comments |
| work and | +13% | 0.6x – 2.3x | 54% | — |
| hard | +13% | 0.7x – 2.0x | 55% | more comments |
| months | +13% | 0.7x – 2.1x | 56% | more comments |
| results | +13% | 0.7x – 1.9x | 54% | more comments, more reposts |
| trying to | +13% | 0.7x – 1.9x | 53% | more comments |
| on our | +12% | 0.7x – 1.9x | 55% | more 🎉 |
| role | +12% | 0.7x – 2.0x | 55% | — |
| leading | +11% | 0.7x – 2.0x | 53% | more comments, more reposts |
| from our | +10% | 0.7x – 2.0x | 56% | fewer comments, more reposts, more 🎉 |
| success | +10% | 0.6x – 2.0x | 54% | more comments, more reposts |
| the industry | +10% | 0.7x – 2.0x | 56% | more 🎉 |
| while | +10% | 0.7x – 2.0x | 54% | more comments |
| with our | +10% | 0.7x – 2.1x | 53% | fewer comments, more 🎉 |
| become | +10% | 0.6x – 1.8x | 53% | more comments, more reposts |
| event | +9% | 0.7x – 2.0x | 54% | — |
| you do | +9% | 0.7x – 1.7x | 55% | more comments |
| show | +9% | 0.7x – 1.9x | 52% | — |
| talk about | +9% | 0.6x – 1.8x | 55% | more comments |
| leadership | +9% | 0.7x – 2.0x | 54% | more comments, more reposts |
| open | +9% | 0.7x – 1.9x | 53% | more comments, more reposts |
| job | +9% | 0.6x – 2.1x | 53% | more comments |
| across the | +9% | 0.7x – 1.9x | 54% | fewer comments |
| grow | +8% | 0.6x – 1.8x | 54% | more comments, more reposts |
| you will | +7% | 0.8x – 1.9x | 50% | more comments, more ❤️ |
| leader | +7% | 0.7x – 1.7x | 53% | more comments, more reposts |
| something | +7% | 0.6x – 1.9x | 52% | more comments |
| because | +7% | 0.7x – 1.9x | 52% | more comments |
| trust | +6% | 0.7x – 2.0x | 52% | more comments, more reposts |
| on what | +6% | 0.6x – 2.0x | 50% | more comments, more reposts |
| built | +6% | 0.7x – 1.8x | 53% | more comments |
| company | +6% | 0.7x – 1.9x | 53% | more comments |
| career | +6% | 0.6x – 1.9x | 53% | more comments, more ❤️ |
| to say | +6% | 0.7x – 2.2x | 54% | more comments |
| lead | +6% | 0.7x – 1.7x | 53% | more comments, more reposts |
| doing | +5% | 0.7x – 1.9x | 52% | more comments |
| with you | +5% | 0.7x – 2.0x | 51% | more comments, more reposts |
| as we | +5% | 0.6x – 1.9x | 52% | fewer comments, more 🎉 |
| partner | +4% | 0.6x – 1.8x | 52% | — |
| to keep | +4% | 0.7x – 2.1x | 52% | more comments |
| the power of | +4% | 0.6x – 1.6x | 51% | more comments |
| and you | +4% | 0.7x – 1.9x | 51% | more comments, more ❤️ |
| in our | +4% | 0.6x – 1.8x | 51% | more 🎉 |
| that you | +4% | 0.6x – 2.0x | 51% | more comments |
| high | +4% | 0.6x – 2.0x | 51% | more comments, more reposts |
| for our | +3% | 0.6x – 1.9x | 51% | — |
| in the world | +3% | 0.6x – 1.9x | 50% | — |
| be able to | +3% | 0.7x – 1.8x | 50% | fewer reposts, more ❤️ |
| change | +3% | 0.6x – 1.8x | 51% | more comments |
| opportunities | +3% | 0.7x – 1.9x | 51% | more comments |
| set | +3% | 0.6x – 1.8x | 51% | more comments, more reposts |
| group | +3% | 0.6x – 2.0x | 51% | fewer reposts |
| making | +3% | 0.6x – 1.9x | 51% | — |
| customer | +3% | 0.6x – 1.9x | 51% | — |
| the ability to | +3% | 0.7x – 1.5x | 51% | more comments |
| thinking | +2% | 0.6x – 1.8x | 50% | more comments |
| to drive | +2% | 0.6x – 2.0x | 50% | more 🎉 |
| already | +2% | 0.7x – 1.8x | 50% | more comments |
| without | +2% | 0.6x – 1.9x | 50% | more comments |
| to hear from | +2% | 0.7x – 2.1x | 51% | — |
| data and | +2% | 0.7x – 1.8x | 51% | more reposts |
| innovation | +2% | 0.6x – 1.8x | 50% | more 🎉 |
| experience | +2% | 0.6x – 1.9x | 50% | — |
| our new | +2% | 0.6x – 1.7x | 50% | fewer comments |
| better | +2% | 0.6x – 1.9x | 50% | more comments |
| different | +1% | 0.6x – 1.7x | 50% | more comments |
| hiring | +1% | 0.6x – 2.0x | 50% | — |
| right now | +1% | 0.6x – 1.8x | 51% | more comments |
| product | +0% | 0.6x – 1.9x | 50% | more comments |
Other Emoji (+15% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ® | +46% | 0.8x – 2.4x | 61% | more 🎉 |
| 🏽 | +41% | 0.8x – 2.3x | 71% | more comments |
| 💸 | +33% | 0.7x – 2.0x | 61% | fewer reposts, more 🎉 |
| 🏼 | +27% | 0.6x – 2.3x | 62% | fewer comments, more 🎉 |
| ♂ | +25% | 0.4x – 2.4x | 55% | more comments |
| 🤩 | +24% | 1.0x – 2.2x | 71% | fewer reposts, more ❤️, more 🎉 |
| 💫 | +24% | 0.8x – 2.1x | 66% | more comments, fewer reposts, more ❤️, more 🎉 |
| ® | +20% | 0.6x – 2.2x | 53% | fewer reposts, more 🎉 |
| ⚡ | +20% | 0.8x – 1.9x | 59% | fewer comments, more 🎉 |
| ♀ | +19% | 0.7x – 2.2x | 56% | fewer reposts, more ❤️, more 🎉 |
| 🏻 | +14% | 0.8x – 2.0x | 64% | fewer comments, fewer reposts, more ❤️, more 🎉 |
| 🎄 | +14% | 0.5x – 1.6x | 52% | more comments, more 🎉 |
| 😍 | +12% | 1.0x – 2.0x | 50% | fewer comments, fewer reposts, more ❤️ |
| ™ | +10% | 0.6x – 2.3x | 52% | more comments, more 🎉 |
| ⚡ | +9% | 0.7x – 1.5x | 56% | fewer comments, more 🎉 |
| 🔍 | +7% | 0.6x – 1.7x | 51% | fewer comments |
| 👩 | +7% | 0.7x – 2.1x | 53% | — |
| 👋 | +6% | 0.6x – 1.9x | 56% | more comments, fewer reposts, more ❤️, more 🎉 |
| 🤖 | +6% | 0.7x – 2.0x | 51% | fewer reposts, more 🎉 |
| 💥 | +5% | 0.6x – 2.0x | 52% | fewer comments, more 🎉 |
| ♻ | +3% | 0.8x – 1.4x | 54% | more comments, more reposts, fewer 🎉 |
| 💻 | +3% | 0.8x – 1.7x | 51% | fewer comments, more 🎉 |
| 🚨 | +3% | 0.7x – 1.9x | 51% | more comments, more reposts, fewer 🎉 |
| 🎯 | +2% | 0.5x – 1.7x | 51% | more comments, more reposts, fewer 🎉 |
| 💰 | +2% | 0.7x – 1.7x | 50% | more comments |
Questions (+18% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| what we | +25% | 0.7x – 2.1x | 60% | more 🎉 |
| how we | +11% | 0.7x – 1.9x | 55% | — |
Other Punctuation (+2% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ALL_CAPS_WORD | +2% | 0.5x – 1.8x | 47% | — |
Learning & Promotional CTAs (-19% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| find out more | -2% | 0.5x – 1.5x | 42% | more comments, more 🎉 |
| check out the | -5% | 0.5x – 1.5x | 41% | more 🎉 |
| learn more about | -6% | 0.5x – 1.7x | 44% | fewer comments, more 🎉 |
| article | -17% | 0.4x – 1.4x | 35% | — |
| check out this | -22% | 0.4x – 1.4x | 37% | fewer comments |
| to find out | -22% | 0.4x – 1.4x | 35% | — |
| register | -23% | 0.4x – 1.1x | 28% | more comments, more reposts |
| to learn how | -25% | 0.3x – 1.2x | 28% | — |
| learn how to | -33% | 0.0x – 1.1x | 25% | more comments |
| join us for | -33% | 0.3x – 1.1x | 27% | fewer comments, more reposts |
Hook Words That Hurt (-12% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| success | -0% | 0.5x – 1.6x | 46% | more comments, more reposts |
| live | -1% | 0.5x – 1.5x | 40% | — |
| leaders | -2% | 0.4x – 1.7x | 41% | more comments, more reposts |
| world | -2% | 0.5x – 1.7x | 44% | — |
| growing | -3% | 0.5x – 1.4x | 39% | more comments |
| use | -3% | 0.5x – 1.6x | 42% | — |
| leader | -4% | 0.6x – 1.7x | 43% | more comments, more reposts |
| where | -4% | 0.5x – 1.6x | 41% | — |
| business | -4% | 0.3x – 1.5x | 36% | more comments |
| digital | -5% | 0.5x – 1.5x | 42% | fewer comments |
| technology | -5% | 0.4x – 1.3x | 39% | fewer comments |
| real | -5% | 0.5x – 1.5x | 40% | more reposts |
| management | -6% | 0.3x – 1.5x | 39% | fewer comments, more 🎉 |
| start | -6% | 0.5x – 1.6x | 44% | more comments |
| only | -7% | 0.5x – 1.5x | 38% | more comments, fewer 🎉 |
| looking | -7% | 0.4x – 1.7x | 41% | — |
| job | -8% | 0.4x – 1.7x | 40% | — |
| growth | -9% | 0.5x – 1.6x | 40% | more comments |
| want | -9% | 0.4x – 1.5x | 39% | more comments |
| experience | -10% | 0.5x – 1.6x | 41% | — |
| ever | -10% | 0.5x – 1.5x | 42% | more comments |
| industry | -10% | 0.5x – 1.5x | 39% | fewer comments |
| you | -12% | 0.5x – 1.5x | 39% | — |
| when | -12% | 0.4x – 1.6x | 40% | more comments |
| next | -12% | 0.5x – 1.5x | 41% | fewer comments |
| every | -13% | 0.4x – 1.7x | 40% | more comments, more reposts |
| why | -14% | 0.4x – 1.4x | 36% | — |
| market | -14% | 0.5x – 1.2x | 38% | more comments |
| your | -14% | 0.4x – 1.5x | 36% | more comments, more reposts |
| join | -14% | 0.4x – 1.4x | 36% | fewer comments, more reposts |
| companies | -14% | 0.4x – 1.4x | 38% | more comments, more reposts |
| how | -15% | 0.4x – 1.5x | 36% | — |
| cloud | -16% | 0.3x – 1.3x | 33% | fewer comments, more 🎉 |
| latest | -18% | 0.4x – 1.5x | 40% | fewer comments |
| help | -18% | 0.3x – 1.4x | 36% | more reposts |
| check | -19% | 0.3x – 1.3x | 33% | — |
| article | -22% | 0.3x – 1.5x | 34% | fewer comments |
| interested | -26% | 0.3x – 1.5x | 35% | fewer comments, more reposts, fewer 🎉 |
| need | -30% | 0.4x – 1.2x | 30% | more comments |
| anyone | -33% | 0.3x – 1.5x | 36% | fewer comments |
| learn | -33% | 0.2x – 1.2x | 27% | — |
| webinar | -40% | 0.3x – 1.0x | 23% | — |
Pointing Emoji (-10% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 👀 | -2% | 0.6x – 1.5x | 43% | more comments |
| 👉 | -6% | 0.5x – 1.5x | 40% | more comments |
| ➡ | -9% | 0.4x – 1.4x | 42% | more comments, more reposts, fewer 🎉 |
| 👇 | -9% | 0.6x – 1.6x | 46% | more comments |
| 👀 | -25% | 0.6x – 1.5x | 37% | more comments, fewer reposts, more ❤️, more 🎉 |
Promotional Emoji (-18% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 📅 | -3% | 0.5x – 1.6x | 40% | more comments |
| 📍 | -19% | 0.6x – 1.5x | 37% | fewer comments, more 🎉 |
| 📌 | -21% | 0.2x – 1.1x | 35% | more comments, more reposts, fewer 🎉 |
| 🎧 | -28% | 0.4x – 1.2x | 39% | fewer reposts, more ❤️, more 🎉 |
Thinking Emoji (-11% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 🤔 | -11% | 0.5x – 1.8x | 43% | more comments |
Questions (-10% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| what it | -3% | 0.6x – 1.5x | 46% | more comments |
| when it comes | -5% | 0.5x – 1.4x | 42% | more reposts |
| how the | -6% | 0.5x – 1.4x | 39% | more comments, more reposts |
| what is | -7% | 0.5x – 1.5x | 43% | more comments, fewer reposts |
| who might be | -12% | 0.4x – 1.9x | 44% | fewer comments, more reposts |
| on how to | -16% | 0.4x – 1.2x | 34% | more 🎉 |
| anyone who might | -17% | 0.4x – 1.8x | 42% | fewer comments, more reposts, fewer 🎉 |
| how do you | -18% | 0.5x – 1.3x | 34% | more comments, fewer reposts |
Question Marks (-7% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ?? | -5% | 0.6x – 1.7x | 47% | — |
| ? | -9% | 0.5x – 1.5x | 41% | more comments |
Other Negative Phrases (-8% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| long term | -0% | 0.6x – 1.6x | 45% | more comments, more reposts |
| you ll | -0% | 0.5x – 1.9x | 48% | more comments |
| for you | -1% | 0.5x – 1.8x | 45% | — |
| the end of | -1% | 0.4x – 1.9x | 48% | more comments |
| talking about | -2% | 0.6x – 1.5x | 44% | fewer reposts |
| to create | -2% | 0.6x – 1.8x | 44% | more comments, more reposts |
| needs | -3% | 0.5x – 1.6x | 44% | more comments, more reposts |
| the market | -3% | 0.6x – 1.6x | 47% | more comments, more reposts |
| tools | -3% | 0.6x – 1.5x | 41% | more comments |
| repost to help | -3% | 0.7x – 1.2x | 45% | more comments, more reposts, fewer 🎉 |
| to build | -3% | 0.6x – 1.5x | 43% | more comments |
| about what | -4% | 0.6x – 1.6x | 46% | — |
| of your | -4% | 0.5x – 1.6x | 45% | more comments, more reposts |
| to help you | -4% | 0.5x – 1.8x | 40% | more reposts |
| technology | -4% | 0.5x – 1.5x | 42% | — |
| demand | -4% | 0.6x – 1.5x | 44% | — |
| real time | -4% | 0.5x – 1.5x | 43% | fewer comments, more reposts |
| using | -5% | 0.5x – 1.5x | 43% | — |
| in the comments | -6% | 0.6x – 1.4x | 43% | more comments |
| it comes to | -6% | 0.5x – 1.3x | 42% | more reposts |
| the impact of | -7% | 0.5x – 1.3x | 42% | fewer comments, fewer reposts, more ❤️, more 🎉 |
| instead of | -7% | 0.6x – 1.4x | 42% | more comments |
| about how | -7% | 0.6x – 1.4x | 43% | more comments |
| the latest | -8% | 0.5x – 1.4x | 40% | fewer comments, more reposts |
| to deliver | -8% | 0.5x – 1.7x | 42% | fewer comments, more 🎉 |
| in the uk | -9% | 0.5x – 1.8x | 42% | more 🎉 |
| ready to | -10% | 0.5x – 1.4x | 40% | more comments, more reposts, fewer 🎉 |
| to see how | -10% | 0.5x – 1.3x | 39% | fewer comments, more reposts |
| you need to | -10% | 0.5x – 1.4x | 38% | more comments |
| to join our | -11% | 0.4x – 1.8x | 41% | more comments |
| on your | -11% | 0.5x – 1.6x | 41% | more comments, more reposts |
| read more | -11% | 0.3x – 1.5x | 40% | fewer comments, more 🎉 |
| are you | -12% | 0.5x – 1.5x | 39% | more comments |
| read the full | -12% | 0.5x – 1.5x | 42% | fewer comments |
| cloud | -13% | 0.4x – 1.4x | 37% | fewer comments, more reposts, more 🎉 |
| based on | -13% | 0.5x – 1.4x | 40% | — |
| watch | -15% | 0.5x – 1.5x | 38% | more comments |
| know anyone who | -15% | 0.4x – 1.7x | 43% | fewer comments, more reposts, fewer 🎉 |
| can help you | -15% | 0.3x – 1.3x | 35% | more comments, more reposts, fewer 🎉 |
| might be interested | -17% | 0.4x – 1.7x | 41% | fewer comments, more reposts |
| check it out | -17% | 0.4x – 1.4x | 40% | fewer comments |
| you have to | -18% | 0.4x – 1.4x | 40% | more comments |
| looking to | -18% | 0.5x – 1.6x | 38% | — |
| is looking for | -37% | 0.0x – 1.1x | 28% | more reposts, fewer 🎉 |
Other Emoji (-6% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ❌ | -0% | 0.6x – 1.3x | 45% | more comments, more reposts, fewer 🎉 |
| ✅ | -2% | 0.6x – 1.5x | 44% | more comments, more reposts |
| ™ | -4% | 0.6x – 1.6x | 47% | more comments, more reposts, fewer 🎉 |
| 💬 | -6% | 0.7x – 1.8x | 47% | more comments |
| 🧠 | -17% | 0.6x – 1.4x | 41% | more comments, more reposts |
Second Person (You/Your) (-12% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| in your network | -0% | 0.7x – 1.4x | 48% | more comments, more reposts, fewer 🎉 |
| do you think | -2% | 0.6x – 1.4x | 45% | more comments, more reposts, fewer 🎉 |
| how you can | -35% | 0.3x – 1.1x | 26% | more comments |
Business Emoji (-9% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| 📣 | -2% | 0.6x – 2.0x | 44% | more comments, more 🎉 |
| 💡 | -16% | 0.5x – 1.6x | 37% | fewer comments |
First Person Plural (We/Our) (-8% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| we are looking | -8% | 0.3x – 1.7x | 42% | fewer comments, more reposts |
Celebration Emoji (-9% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| ⭐ | -9% | 0.5x – 1.2x | 39% | fewer comments, more 🎉 |
Positive Emotion (-4% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| would love to | -4% | 0.6x – 2.0x | 43% | more comments, fewer reposts |
Other Punctuation (-9% average)
| Token | Lift | Range | % Beat Avg | Reaction Notes |
|---|---|---|---|---|
| : | -9% | 0.4x – 1.5x | 40% | — |
Ready to turn your leadership team into lead magnets?
Book a DemoThis is what Drumbeat is built for: helping teams create consistent, authentic content that actually performs - not just promotional noise.
Like what you read?
See how Drumbeat can handle all your marketing execution while you focus on running your business.
Book a Demo