How one organisation aligned their leadership voice across every channel

Case Study: Liberty Woodland School – Aligning leadership communications at scale

A bold mission. An inconsistent message.

Liberty Woodland School isn’t your typical institution. Their approach to education is genuinely different — and they needed their communications to reflect that boldness.

But with multiple leaders, spokespeople and stakeholders, their external messaging was fragmented. The head’s voice said one thing. The board’s updates said another. Parents and prospects received mixed signals.

We had a clear vision internally. But externally, it wasn’t landing consistently. Different people were telling different versions of our story.

The challenge wasn’t a lack of ideas — it was coordination. How do you get an entire leadership team communicating the same narrative, without homogenising everyone into a single corporate voice?

From fragmented to orchestrated

Head of School Leanna Barrett knew that authentic voices mattered. Generic templates weren’t the answer. What they needed was a system that could capture each leader’s unique style while keeping everyone aligned on the core message.

Most AI tools made everything sound the same. We needed something that could be bold and edgy when I wanted it to be — but still stay on-message for the organisation.

Drumbeat delivered exactly that. Using AuthorDNA™, the platform learned each leader’s natural tone, then orchestrated content across the whole team — unified in message, diverse in expression.

It came back with: ‘If you want your child to be ready for the future, the safe option is actually the riskiest of all.’ That’s exactly the kind of bold thinking we wanted to project.

The results: one voice, amplified across the organisation

The impact was immediate. Posts that previously reached 10-15 people were now getting 193 likes and 30 shares. But the real win was consistency.

Now when parents see our content, they hear the same story — whether it’s from me, the board, or our department heads. We finally sound like one organisation.

With Drumbeat handling the orchestration, leadership could focus on leading. Content was planned, written, and scheduled automatically — with each person approving their own posts in minutes rather than hours.

It’s like giving every leader a ghostwriter. But unified, brand-safe, and scalable across the whole organisation.

Alignment without micromanagement

Liberty Woodland’s story proves that you don’t need to choose between authentic individual voices and consistent organisational messaging.

With the right system, you can have both — a coordinated communications engine where every leader sounds like themselves, but the organisation speaks with one powerful voice.

We’re not just visible anymore. We’re unmistakably us — everywhere, all the time.

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Ready to align your team’s voice? Book a demo to see how Drumbeat can orchestrate your messaging at scale.