Orchestrated LinkedIn takeovers.
Big moment. Whole team. Same window. None of them copy-pasted. Thunderclaps is how a product launch or a flagship op-ed lands like an actual moment — not 30 versions of the same memo.
A launch where the team is silent is just a press release.
When something important is happening, your team should be the loudest voice on LinkedIn about it. Instead, three people post the announcement copy verbatim and everyone else hears about it from Slack a week later. The moment passes, the algorithm yawns, the buyers shrug.
You can't fix that with a "please post about the launch" Slack message. You need real coordination, and you need each person sounding like themselves — otherwise the takeover looks like a cult.
One dashboard. Waves of posts. Each one yours.
Set the anchor
The CEO post, the launch announcement, the op-ed — whatever's leading the moment. Drumbeat takes the anchor as the centre of gravity for everything else.
Pick the waves
Wave 1 is the C-suite. Wave 2 is your directors and managers. Wave 3 is the front line. You decide who's in each wave and how far apart the waves go.
Drumbeat drafts each one in their voice
Same message, told the way each person tells things. AuthorDNA handles the voice. Every draft is reviewed and approved by the person posting it before it goes live.
Watch the waves land
Posts go out on schedule across the day. Reach compounds. Radar sees who engaged. Conversations follow. The same loop, just at moment-scale.
The moments that deserve a Thunderclap.
- Product launches. A real one, not a feature drop. The whole team weighing in on what changed and why it matters.
- Funding announcements. Round-of-X always gets more reach when 20 people put it in their own words.
- Flagship content. A founder op-ed, a customer case study, a piece of original research. The kind of thing that's worth amplifying beyond one person's followers.
- Conference week. Sponsoring or speaking? Drumbeat coordinates the pre, during, and post posts so the whole team shows up around the event.
- Counter-punches. A competitor announces, the market wobbles, you want to be heard inside the same news cycle. Thunderclap inside a 24-hour window.
Want to see a Thunderclap in action?
We'll walk through a real one on a demo — the dashboard, the waves, the voice match, and what the reach lift actually looks like for a team your size.
Book a demo