AI.
How AI is changing content marketing — the good, the bad, and the slop — and how to use it without sounding like everyone else.
- How Can I Get Authentic Content for LinkedIn? Generic AI content is drowning LinkedIn in 'delve' and 'tapestry.' Here's the science behind AuthorDNA and why authenticity at scale is the only way to win in 2026.
- AI Slop Isn't All Bad (It's Just Mostly Bad) AI slop is flooding the internet with em-dashes and 'delving.' But the real problem isn't the AI—it's the lack of variance. Here's how to use AI without sounding like a robot.
See what your team could be doing tomorrow morning.
Drumbeat works out what each person on your team should do next on LinkedIn, and helps them do it.